Chongqing Outbreak Of "Baby Economy" Shopping Center Layout Child Formats

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"Explosive growth", the format appears.

Recently, the reporter interviewed and found that with the characteristics of "one baby driving the whole family", children's consumption is becoming a new consumption hot spot in our city, bringing considerable popularity and business income to businesses.

The "Lego education Chongqing Lego activity center", located in the C Hall of the day street in Longhu, Daping, was opened in December 2014, with an average monthly turnover of around 400 thousand yuan.

The center official revealed that it had planned to set up branches in two other business circles.

Similarly, the "kid king" has expanded to 4 stores in the city since its first store in Xingguang Times Square in 2011. The first store of Chongqing's local brand "children's story" opened in Nanping Wanda Plaza in June 2010, and gradually entered the Longhu days street and Wanzhou Wanda Plaza. The total number of stores has reached 10.

"Now,

It is becoming a major direction in the pformation of many traditional department stores and has become an important driving force for household consumption in emerging shopping centers.

Li Yunyang, Secretary General of the city Retailers Association, said that in recent years, the impact of online shopping on physical sales has intensified.

We hope to collect tourists through special consumption, so we discover the "sweet potatoes" of children's consumption.

"Every weekend, I have to bring my children to the Nanping letter and spend the day: the children go to the morning classes in the morning, the whole family eats and shops at noon, and the children go to play amusement facilities in the afternoon."

Ms. Lu, who lives in Nan'an District, told reporters.

Reporters visited Nanping trust Xingguang Times Square, Daping Longhu days Street shopping center and other leisure centers found that children's education, clothing, amusement and other formats have occupied a considerable proportion.

In the days of Daping Longhu, C hall, children's Park, quality development and science and Technology Museum have become the most lively areas.

According to incomplete statistics, the consumption patterns of children in the main urban areas of our city are mainly located in nearly 20 shopping centers and shopping malls in large business circles such as Monument for Liberation, Guanyin Bridge, Nanping and Shapingba. They cover children's entertainment, children's retail, children's education and children's services. They include theme parks, indoor software amusement, early childhood training, children's DIY, children's photography and quality development.

"A child can always bring a big family."

People in the industry believe that the proportion of children in the major business circles, including children's professional experience Museum, children's department stores and amusement parks, is on the one hand, considering the market demand, on the other hand, it can bring considerable popularity and associated consumption.

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