GAP Adapt To The Recruitment Of Elite Talents In The Digital Age

Three months later, it is not known whether Gap can regain its status.

But the company's goal is to see a positive change in 2016.

Kirwan said at this year's Investor Conference: "the foothold of the brand has been reestablished. Now we just need to implement it and try to create new value over time.

The strength of the product line will change with time.

I think we will see new achievements in 2016. "

In April, Fast Company reported that Peck was trying to focus on the development of mobile terminal shopping experience, though he realized that it would face great challenges.

He told Danielle Sacks: "I hope to develop a broad road that will enable all of our stores to successfully implement reform and development.

But I think it will be more difficult than I imagined.

Combining technology with technology is the key to attracting consumers. BFG CEO Kevin Meany, a consultancy, said: "in 70s, Gap was a must go shop.

For millennials, this is the place to buy things for their children. "

Back in the past (when Oscar was wearing Gap in 1996), Gap's "cool" part was due to its basic style.

Jessica Navas, chief planning officer of Erwin Penland, told Business Insider: "their basic money is not only a sign of clothing, but also a spirit. When you wear Gap, you will feel a strong attitude."

The brand has recently realized some mistakes, such as not providing enough clothing color choices, or creating too fashionable goods.

Earlier this year, Peck began to solve this problem by replacing creative director Rebekka Bay.

Rebekka is known for her advanced fashion sense and H&M's working experience, but she seems a bit overly fashionable for Gap's discerning customer base.

Subsequently, Peck launched a series of key staff recruitment to revitalize the brand.

In February, Gap dug Wendi Goldman from competing product C.Wonder as vice president of Gap, responsible for product and R & D, Fast Company pointed out that he was the first hand of brand.

Gap also hired Steven Sare, the former UNIQLO of Japan, as senior vice president of global sales, and Alessandra Brunialti as vice president of women's wear design.

Can this new marketing team attract the capricious consumers?

The key to this problem lies in advertising, which is what Gap has been working on recently.

Gap's latest autumn advertising blockbuster is slightly more concise than a series of failed advertisements earlier, including the 2014 "normal dress" advertisement, which has led to a decline in turnover for several months.

Gap has also tried to launch social media games with the advertising blockbuster on the dating software Tinder.

Meanwhile, according to the New York Times,

And other social media platforms also hit the bottom of Gap's experience, which made Gap feel "outdated".

All this is very frustrating for the company. After all, Gap has run a series of successful commercial advertisements, even with many stars.

During its heyday, it launched a series of advertisements to show Ernest Hemingway, James Dean and Zsa Zsa Gabor.

Retro photos suggest that artists and creative people love Gap pants.

Television advertisements, including iconic khaki pants, have resonated with consumers.

But now everything is gone.

"This is an era," Meany told Business Insider.

Consumers can only read these histories from past stories, but they can not experience them personally.

And H&M is the real experience, and perhaps the world that resonates with them more. "