2015 China'S Textile Ten Brand Culture Enterprises To Accelerate The Construction Of Textile Power

August 20th to 21, 2015 China

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Cultural Promotion Conference and Hao Jianxiu group's experience exchange meeting of the national advanced textile team

Yulin, Hunan Province.

At the meeting, Wang Tiankai, President of the China Federation of textile industry, pointed out that textile brand culture promotion is an important task for China's textile industry to promote the strategy of brand power and speed up the construction of textile power. It has been in the industry for 10 years.

In the past 10 years, 100 enterprises, 194 brand culture and creative awards, 114 outstanding brand building personages, and 13 old brand brand heritage enterprises have been launched. They have set up a number of typical examples of brand culture construction in the whole industry. At the same time, they have actively guided the cultural awareness, cultural thinking and cultural consciousness of enterprises in the process of creating their own brands, creating an atmosphere of brand culture construction, and forming a brand activity attracting extensive attention from enterprises.

This year's brand culture advanced collectives and individuals have passed the procedures of initial assessment, investigation and investigation, promotion and promotion, leading group's comprehensive verification, online publicity and so on. 10 enterprises such as Shaanxi's oldest clothing, Limited by Share Ltd and so on have won the title of "the ten largest brand culture of China's textile 2015". The 17 enterprises of Beijing Zhongli Machine Engineering Technology Co., Ltd. were awarded the "2015 China textile brand culture innovation award"; Shanghai's peony Western clothing company was awarded the "Chinese textile and apparel brand name Cultural Heritage Award"; 13 members of the Black Peony (Group) Limited by Share Ltd Party committee secretary and chairman Ge Yafang were awarded the title of "2015 outstanding personages in China's textile brand culture construction".

During the conference, the "2015 China textile brand culture forum" with the theme of "heritage, innovation and development" attracted the attention of the delegates. Entrepreneurs such as Hou Zhihong, general manager of Shaanxi sheep's clothing and Limited by Share Ltd, talked about the ways and experiences of brand culture innovation in the development of enterprises.

Over the same period, the 2015 Hao Jianxiu group's experience exchange meeting on the advanced national textile team was also held in Yulin.

43 teams from various provinces and cities in the country were awarded the "Hao Jianxiu Group National Textile advanced team". Inner Mongolia deer King cashmere Co., Ltd. was awarded the title of "women's model soldier post" by the National Federation of trade unions.

Yang Dongxu, vice chairman of China finance, trade, light textile and tobacco trade union, said that the 43 advanced group of Hao Jianxiu Textile Group advanced this year to promote the spirit of the Hao Jianxiu group's locomotive is the main line. It will play an exemplary role in further promoting the construction of grass-roots teams and groups, and lay the foundation for talents in textile power construction.

At the meeting, he was awarded the title of "2015 national excellent textile ideological and political worker" by Ding Wenji, the Beijing textile holding Limited Liability Company and other 54 comrades.

The textile workers' Ideological and Political Work Research Institute and other 3 units are "the national textile excellent workers' Ideological and Political Work Research Association".

13 enterprises, such as textile Party school, are "advanced units of Ideological and political work for textile workers nationwide".

The representatives of the 5 teams of the advanced team representatives, Jingwei Textile Machinery Limited by Share Ltd, Yuci branch, introduced their experiences respectively.

The conference was hosted by the China Textile Industry Federation and China finance and trade light textile trade union. The China Textile Workers' Ideological and Political Work Research Association was jointly organized by the Shaanxi textile workers' Ideological and Political Work Research Association, the Yulin Municipal Bureau of industry and information technology, the Yulin wool cold proof clothing industry Association, Shaanxi Yang Lao group and Xi'an textile group company.