How Can China Be More Radical From 1 To 2?

The sudden collapse of the seemingly stable market pattern of Chinese electricity providers with Suning's sudden omen of cloud operators failed.

Though reluctant to say anything publicly, a more concentrated competition is at least not good news for Mr. Tao, who is president of Amazon China for nearly a year.

Facing the interview again, Ge Dao Yuan is far more optimistic than when he took office. "The performance in the past 1 years has made us more confident in our strategy."

In fact, part of the confidence of Ge Tao Yuan is due to his direct leadership, Diego Piacenni, head of Amazon's international business, who is in charge of more than 30 billion overseas markets outside Amazon's US mainland. (DiegoPiacentini)

"We can definitely be more radical in the Chinese market.

Since 2014, we have announced many new things, including the first overseas launch in China, and the cooperation with FTA. In fact, we have begun to become radical in China, and we have found a way to make efforts.

Diego Piacenni recently interviewed the media for comment on Amazon's China business as the top priority in the overseas market.

From 1 to 2

"Although I have begun to learn Chinese, it has a long way to go."

8 months ago, when the first official face of the first official meeting of president of Amazon China was confronted with the media, the first sentence after sitting down was sorry for his Chinese proficiency.

As the new head of the Amazon China region, Ge Daoyuan, who was previously a senior British business executive, though not the Chinese background expected by the industry, is undeniable that his new Amazon China is starting to get more and more popular.

Taking the initiative to learn Chinese is just one of Ge Daoyuan's changes in the Chinese market.

Although compared with the frequent appearance of China's big business people, Ge Dao Yuan is definitely deep and simple.

But compared to the former president of Amazon China, Ge Daoyuan of "foreign face" has been classified as a rare high-profile category.

"He came to China to show a very open attitude, very brave to try, and more willing to communicate with different departments of the government."

People close to ge Dao Yuan told reporters this.

In a media interview in August 13th, in addition to the remarkable improvement in Chinese proficiency, Ge Daoyuan took the cross-border strategy of Amazon China from 1 to 2.

What is the difference between 2 and the previous 1?

The most direct manifestation is Amazon's China launched the "offshore purchase flash shopping" business.

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According to Amazon's description, the flash purchase mode means that Chinese consumers' overseas exploding commodities will be pre stocked to bonded warehouses by Amazon. After placing orders, all orders can be cleared quickly, enjoying an average of 3 days of logistics distribution without difference with local shopping, and can be served even on the same day.

In addition, Amazon will also unify Amazon China and Amazon's "offshore purchase" login account in the year to provide shopping cart functionality and achieve more localized payment methods.

"When we publish a new strategy and thing, it is usually not perfect at the beginning of publication, so we need to enhance the user experience more.

I think 2 to 1 will be easier to push forward. "

Ge Daoyuan said.

School report

A year ago, the international brand was designated as the main direction and direction of the future.

It became Ge Daoyuan's high frequency vocabulary.

"We exist in China in order to do two things, one is to make better use of this opportunity to bring products to China's customers all over the world, and the two is to allow big and small companies in China to have their products and services available to other parts of the world."

In fact, on the first day of his new CEO in Amazon China, he threw out such a question to many executives of Amazon China, "why do consumers want to come to China for shopping in Amazon?" and among the many reasons listed above, the first is Amazon's international background.

"My team with Amazon China has been emphasizing that companies must be focused, and the whole team needs to be clear about what they are focusing on," he said.

Ge Daoyuan told reporters.

Behind this, international brands and offshore projects are the most important priorities for Amazon China so far.

In the coming year, Ge Daoyuan still has a clear memory of his "trouble" from the Amazon China team when he first arrived. The decision-making process is too long, and the whole team always waits for the defendant to do something.

"Be sure to act decisively.

Amazon is not the same as the foreign company I worked for before. There will be no headquarters telling you what to do first.

China's strategy and planning are defined and implemented by Amazon's own team, and the Chinese team decides what resources to apply to headquarters.

To Ge Daoyuan's satisfaction, in the past time, Amazon has made many decisions quickly and independently, even if not all decisions are correct.

But even so, Ge Daoyuan is still reluctant to give a response.

China's specific performance appraisal standards.

"From a financial point of view, Amazon's indicator is that we have to generate long-term cash flow.

But according to the experience accumulated by Amazon over the past 20 years, as long as we are willing to work hard in the part of input (distribution, distribution speed, competitive price and customer experience), we need not worry about output (sales performance, profit margin and cash flow).

Ge Daoyuan added.