Profit Increased By 20% Annually. Brazil Has The Most Potential Electricity Supplier Market In South America.

In 2015, Brazil's economy was in dire straits. But despite the continued depreciation of Real and the economic downturn, the enthusiasm of the people in Brazil for online shopping is just like a fire in winter.

Bring a bit of warmth.

Brazil online consumer behavior research firm E-Bit released this month.

It shows that in the first half of the year, Brazil's online shopping scale reached 18 billion 600 million Real (1 US dollars or 3.6 Real), an increase of 16% over the same period. It is estimated that the size of Brazil online shopping will reach 41 billion 200 million Real this year, an increase of 15% over the same period.

In fact, over the past five years, the scale of online shopping in Brazil has been increasing steadily at an annual rate of over 20%.

As the largest Internet country in South America, Brazil has more than one hundred million Internet users, and online shopping is one of the main activities of these Internet users.

Last year, the number of online shoppers in Brazil increased by 10 million 200 thousand to 61 million 600 thousand.

Among them, active users (online shopping more than once) account for up to 83.6%, and more than 40% have been selling quickly.

Consumption on international shopping platforms such as eBay.

In addition, Brazilians' consumption attitudes and consumption habits have laid a good foundation for the development of e-commerce.

Because of its abundant natural resources, pleasant climate and far away from all kinds of wars and major natural disasters, Brazilians have a positive and optimistic attitude towards life.

Up to the top tycoons, people from down to the slums are keen on enjoying life, and do their best to improve their quality of life within their capabilities.

Especially among the middle and low income groups, they are more dependent on online shopping in today's economic downturn and high prices.

Credit card installment payment is a very common consumption concept in Brazil.

This country has experienced the nightmare of hyperinflation in the past. In 1990, the annual inflation rate was as high as 1800%. The price tag in the supermarket had to be changed several times a week, so the Brazilian had developed the habit of borrowing money from the bank to make advance consumption and overdraft.

This habit and Brazil's optimistic attitude towards life are the core supporting factors for the development of Brazil's electricity supplier.

According to E-Bit statistics, the average amount of online shopping in Brazil increased by 13% in the first half of this year compared with the same period in 2014, reaching 377 Real.

If the average wage per person in Brazil in July was 2170 Real, the online shopping consumption accounted for 17.4% of the total income. Although the figure is still different from the online shopping market in China and the United States, it still shows Brazil.

Great potential.

To some extent, Brazil's high inflation has prompted some consumers who are accustomed to physical store shopping to switch to the embrace of the electricity supplier, and the rapid popularization of mobile terminals such as smart phones and tablet computers has also become a major boost to online shopping growth.

{page_break} data show that last year Brazil mobile Internet shopping accounted for 9.7% of total online shopping, of which smart phones accounted for 56%.

Among these mobile shopping users, the middle class and above accounted for 62%, with an average age of 40 years old. That is to say, these smart mobile terminals are not popular enough among young people and low-income groups, which limits the size of Brazil's electricity providers to a certain extent.

With the popularity of low-cost smart phones, these two groups will become the new force of Brazil online shopping in the future.

At present, the development of Brazil online shopping market is still shallow.

In the past 15 years since the rise of e-commerce, people still have doubts about the mode of online shopping, and the habit of online shopping is still being cultivated.

In 2014, Brazil's online shopping accounted for only 4% of the total retail trade, which was 6.4% in the US and 10% in China.

The major international e-commerce giants have already seen the potential of the Brazil market, and have entered the layout. Alibaba's fast selling also began operating in Brazil in 2013, and the results were impressive.

By the end of last year, speed sell has surpassed Brazil's old B2W, becoming the largest online shopping platform in the country, and now occupies more than 20% of the market share.

There are two main problems in the operation of China's electricity providers in Brazil, namely logistics and after sales.

According to the survey, Brazilians have attached great importance to the after-sale service of goods, and the level of online shopping is at the top of the world.

On a famous complaint website in Brazil, the satisfaction rate of express selling is lower than that of other international shopping platforms. The main reason is that the average amount of goods sent from Chinese online shopping to Brazil people is one to two months, and it is difficult to provide perfect after-sales service.

This becomes China.

In Brazil, the biggest obstacle to pformation from "cheap" to "quality" has been completed. After all, letting customers experience satisfied service is the best way for an electric company to turn its initial customers into loyal old customers.