The Pformation Of Traditional Enterprises Should Start With "Internet +" And "Internet +".

All along, there are two ways to pform traditional enterprise Internet, one plus plus Internet, the other is Internet +.

What's the difference between Internet + Internet +?

"+ Internet" is the Internet as a kind of technology, such as using the Internet to open a store, sell things, advertise, use cloud servers, these practices are called the Internet, and its essence has not changed the nature of the industry and products, but the use of the Internet has made the original operation more efficient, which is also the simplest way of pforming the traditional industry internet.

According to Zhou Hongyi's understanding, including the current hot debate in our country.

The content is only from a narrow sense of understanding, so that factories can be more automated, connect to the cloud with the Internet, and strengthen ties with customers. The essence is "+ Internet", which will not produce explosive exponential changes.

"Internet +" refers to the Internet as a way to guide products with the philosophy and thinking of the Internet, or to guide the traditional industries to change their experience, change the way users view the products, change the way of connection, change the business mode, and create the reconfiguration of resources, resulting in the effect of chemical or nuclear reactions.

I am very much in favor of Zhou Hongyi's understanding of Internet channels and techniques.

Many people can't distinguish between "operation" and "Dao". The real way is to use Internet thinking to guide you how to make products and establish business models. The form of the Internet is not important, it is important to understand the core of the Internet.

Traditional enterprise Internet pformation should first "+ Internet" and then achieve "Internet +".

Traditional enterprises and Internet enterprises have different strategic thinking because of their different operation modes.

At present, the center of value chain of traditional enterprises is centered around "profit".

Years of operation can not break through this concept. If we take the Internet as a "way" to pform traditional enterprises, we need to abandon the "profit" center.

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It is very difficult to realize the operation of Internet plus surgery in all links of product development, production, sale, service, supply chain and so on, and it can not meet the actual needs of traditional enterprise Internet pformation, plus

The founder's traditional concept, such pformation is basically difficult to succeed. Even if the founder embraces Internet thinking and tries to pform the enterprise, it will be difficult to succeed and even fall into a deficit situation.

So the traditional Internet pformation of enterprises can take a compromise approach.

That is to start with the pformation of the Internet.

Traditional enterprises can take the Internet as a tool and give priority to some links in the value chain.

We can disassemble and analyze the different links of traditional enterprise's value chain, and we can find a priority for Internet pformation.

For example, when the current enterprises have entered the era of meager profits, there is a well-known saying that it is very difficult for enterprises to increase profits by 1% in the sales link, and it is very easy to reduce the cost by 1% in the procurement process.

So for this kind of enterprise that can not be re sold to increase profits, we can consider the pformation from the supply chain to the Internet.

Through the operation of big data, cloud computing and other modern computer technology, the supply chain members can achieve win-win through the integration of resources and competitive advantages.

In the process of changing the Internet, traditional supply chain management is very suitable for Internet pformation because of low cost and high output efficiency.

At present, there are many traditional enterprises in China, such as Mengniu, modified pharmaceuticals, Dong'e A Jiao and so on.

Of course, this is only part of the case, and some enterprises have made Internet pformation from the product end, such as HUAWEI's terminal pformation.

Therefore, traditional enterprises can achieve Internet + in a certain part of the value chain, and gradually carry out other links in the enterprise value chain + Internet.

So we can take the road of qualitative change caused by quantitative change, realize the overall Internet pformation, and finally achieve Internet +.

This way can reduce the huge change resistance and irreparable economic loss of traditional enterprises in the process of Internet pformation.

The road of Internet pformation of traditional enterprises is long and needs to be based on actual needs.

Many of my traditional enterprises, including traditional retail enterprises and manufacturing enterprises, are also trying to make Internet pformation. Some companies blindly pursue the Internet thinking, spend heavily in all aspects of pformation, try to pform the Internet from product end, production end, sales end, and so on. The result will be half the effort, and even the operation of enterprises will be in crisis.

The strategy of "Internet +" strategy proposed by the state and "

5 "is also a matter that needs a long time to complete.

As the main body of the market, the traditional enterprises should take the time to assess the situation and should actively embrace the Internet. But they can not worship the Internet blindly, nor can they sacrifice the fundamental pformation of the Internet.

We believe that the operation mode of traditional enterprises is still established. There is no doubt that HUAWEI's Internet plus is a good example.

Therefore, the traditional Internet + process should be more practical and focus on analyzing the actual needs and the difficulty of the whole value chain to embrace the Internet.

Road.

Finally, expect more and more traditional Internet pformation to succeed.