Net Profit Fell 50% In The First Half Of The Year

Baozi, born in Canada, became a local brand after the acquisition of Chen family in the 90s of last century.

The Kenneth Chan family, which has a keen sense of smell, smelled great opportunities in the mainland and quickly marched into the domestic market. However, Baozhuang's creativity, seemingly plain and minimalist, made it very popular for a time. The market share has long been the top three of the domestic women's clothing brand.

In fact, not only LAN Zi, another old treasure is also in June this year, will be "winding out of women's clothing business" news.

By the end of December 31, 2014, the total sales volume of baozi dropped by 12.1% to 1 billion 879 million yuan compared with the same period in 2013, and the profit dropped by 75% to 73 million 200 thousand yuan.

Although, after

Kenneth Chan, the actual controller, said in an interview that he would not give up fashion and clothing business. But for baozi's selling of Hong Kong stocks, Kenneth Chan interpreted it as baozi's privatization and return to A shares.

But at that time there was market analysis that "sinking" in the declining performance in recent years, Baozi has been unable to return to the sky in the short term.

Will reshuffle the cards.

Reporters are interviewed.

Businessmen from the Ministry of investment learned that brands such as long and Bao were mainly concentrated in traditional department stores, but with the rise of new commercial shopping centers (SHOPPINGMALL) in recent years, they gradually attracted people's attention.

And SHOPPINGMALL's favorite is the fast fashion or luxury brand and the light luxury brand, so these local high-end brands are embarrassed.

In addition, the domestic high-end women's clothing industry has large market capacity and low concentration.

Public data show that the overall market capacity of high-end women's clothing in China is about 68 billion. In 2012~2015, the sales of high-end women's clothing in China increased by 33.3%, significantly higher than the overall level of women's clothing industry.

However, the market concentration of domestic high-end women's clothing enterprises is still at a relatively low level. The total market share of the top ten brands of high-end women's clothing sales in China's major retail enterprises is 25.21%, still lower than that of men's clothing and children's clothing.

"The essence and connotation of some high-end clothing prices and brands are not consistent, they need to go down from the original altar.

The phenomenon of high price of some brands in China will also be reorganized until the rational state is returned.

Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd., a clothing industry marketing expert, said that with the lowering of tariff on imported garments and the increasing number of international brands entering the Chinese market, the domestic high-end clothing market will face a new round of shuffling.