Yang Zhaohua, President Of Home Textile Association: The Exhibition Will Promote The Adjustment Of The Industry Structure.

This year, the home textile exhibition will hold a number of activities to promote exchanges and cooperation between exhibitors and buyers, service providers and designers. These activities will focus on cross-border activities.

At present, enterprises are faced with great challenges by expanding old channels, and everyone is exploring new channels.

For the new channel development, the industry leading enterprises are easy to cross the border, but most of the home textile enterprises are lacking in this aspect, but this is also very necessary for the enterprises.

Therefore, this year, the organizing committee continued to increase cross-border cooperation on the basis of last year's efforts to promote cooperation with designers.

Yang Zhaohua said, "we strongly invite buildings this year.

To cooperate with architects and hold talks at the exhibition site.

He said recently that the organizing committee has invited 8 outstanding domestic architectural designers and 8 high-end textile brand enterprises to cooperate, aiming at interpreting the understanding and application of the trend with the theme and dream of the 2016 international fashion home fashion trend, with the designer's philosophy and expertise, and the display of brand products.

Starting from the theme of popular trend, we can achieve the proposition "composition".

In addition to the product and trend concept exhibition, the organizing committee has organized two forums on cross boundary cooperation of architectural designers.

In addition, Yang Zhaohua also introduced that this year the organizing committee has increased the docking with furniture enterprises.

The organizing committee has increased its invitation to furniture enterprises in the past, especially the invitation to furniture brand enterprises.

At present, the feedback is very good. At least 50 top sofa furniture enterprises will be present at the forum.

Another cross-border cooperation is to increase cooperation with hotels. Last year, the organizing committee tried to invite 10 hotel purchasing managers, and this year will increase the scope of invitation.

Yang Zhaohua said, "the development of the industry in recent years is all

The result. "

Products are the foundation for enterprises to survive and the market is terminal demand.

Without good products, consumers will not buy it; without market, the products produced can only be stacked in the storeroom.

These two factors are the most critical factors for the development of enterprises.

Therefore, the adjustment of industrial structure is divided into two parts, one is the adjustment of product structure, the other is the adjustment of market structure.

Whether it is product innovation, marketing innovation, channel innovation or innovation demand, it all comes to serve the two centers.

This year

The performance was better, especially in Nantong, where bed products grew by 9%.

Yang Zhaohua pointed out that all of these are due to the first adjustment period of the bed products industry two years ago. After the adjustment of enterprises' multi pronged adjustment, those who used to do domestic sales are now doing foreign trade.

In the process of great changes in the industry, enterprises must find countermeasures.

Conversely, we see that towels are not growing faster than before, and only about 4%.

However, many enterprises have said that the total demand for curtain cloth and sand has not changed much, the market has not shrunk, and there may be a slight increase. All these suggest that our product structure and market structure need further adjustment.

In order to adapt to the development and change of the industry, this year's home textile exhibition has moved to the new exhibition hall of the National Convention and Exhibition Center (Shanghai), bringing a new exhibition pattern. It will be divided into seven theme pavilions, including charming brand hall, colorful Haining Pavilion, fashion Yuhang Pavilion, Shuangcheng preferred Pavilion, Xinjiang power Museum, home experience Museum and international life hall.

In addition, the accessories area, wall covering area, carpet area and towel area have been added to show the development of all kinds of home textiles.

Yang Zhaohua said: "last year, the home textile association began to promote the healthy use of towels. This year, the exhibition platform is mainly publicized and promoted."

Through such a division, the organizing committee guides enterprises to strive to keep pace with the brand enterprises in each exhibition hall. The three functions of "exhibition platform, link and window" are fully displayed.