Zhao Yingguang: Building Internet Ecosystem By "Internet +"

From the beginning of the operation of a single brand of women's clothing, Korean clothing has experienced "1 for the single brand era - 2 for the multi brand era - 3 for the brand incubation platform stage."

Zhao Yingguang plans to enter the "4 era" of fashion brand development ecosystem in early 2016 with Han Du house.

Although the sales target was set at 2 billion 300 million yuan to 2 billion 500 million yuan this year, Han dresses did not produce a garment.

There are 60 core suppliers and 240 external suppliers in Han Du Yi house. With the advantage of the scale of the electricity supplier of Han Du Yi she, these production enterprises provide quality production services for them.

Zhao Yingguang called it a part of the fashion brand ecosystem under the Internet.

This coincided with a recent guidance issued by the State Council on actively promoting the "Internet +" action.

The opinion issued 11 concrete action plans of "Internet +", and proposed that by 2025, the "Internet +" industrial ecosystem of networking, intellectualization, service and coordination had basically improved, and the "Internet +" new economic formation was initially formed.

Zhao Yingguang said: "the Internet should be open.

This open attitude is not only applicable to an Internet company, but also to its associated partners.

This should be a virtuous circular ecosystem in the Internet economy. "

In the "4 era" plan of Han dresses, the company will use the "flexible supply chain" formed by mature and traditional garment manufacturers to cooperate with other Internet companies.

Zhao Yingguang said that the operation mode of Han Du Yi house has also promoted the pformation of traditional garment production enterprises. In the past, traditional clothing manufacturers mainly adopted large orders to reduce production costs, but this did not apply to the fast fashion Internet clothing enterprises.

Nearly 30 thousand garments come out every year, and win the market with "a small number of models". This requires the production plant to make quick response to the orders of Han dresses and adjust the order size at any time according to the sales situation.

"We and

The cooperation of production enterprises form a "flexible supply chain", which can also serve other Internet apparel enterprises.

Zhao Yingguang said.

Han Du Yi will also be the other Internet

Provide support for brand incubation, help them form their own brand advantages as soon as possible on the electronic business platform.

Based on the advantages of big data and the understanding of the Internet clothing industry, Han dresses is ready to cast its eyes on the Internet financial sector, which is also an important part of the "4 era" plan.

Zhao Yingguang said: "Han Du clothing house not only makes its own brand, but also can serve as other Internet brand service providers.

Because the core of the Internet ecosystem is the Internet brand, and around the Internet brand can breed a lot of formats.

In Zhao Yingguang's understanding, the Internet will include more industries and groups of people in a more flattened world, and an Internet company that can cross different formats and have an open attitude can go further.

"I think in the future, the truly big Internet companies must be service oriented management enterprises. They must not be controlled enterprises. They must be ecological enterprises rather than imperialist enterprises. They must be open enterprises rather than self closed enterprises."