The Rise Of The National Fitness Craze Has Promoted The Popularity Of Sports Brands.

Sports brands return to the core business circle.

With the development of society and the improvement of people's living standard and the great satisfaction of material life, people begin to pay attention to the improvement of physical quality.

Therefore, sports and fitness gradually become a trend, but also led to the movement.

The sales performance of goods has changed dramatically in the previous two years, and the sports brand stores have become more numerous in the core business circle.

Sports brand performance recovery

A few days ago, Lining, Anta and other domestic sports brands announced the first half of the financial report, several brands were gratifying, just like the first two years of the winter.

According to the data, Lining's income increased by 16.1% compared with the same period last year, and the loss was reduced by 94.98%. Anta grew by 20.2% over the same period last year, achieving a profit of 965 million yuan; XTEP's net profit in the first half of the year was 343 million 500 thousand yuan, up 20.86% over the same period last year; PEAK's net profit increased 45.39% over the same period last year.

It is not just local brands but also international brands such as Nike and Adidas.

Data released by Adidas showed that in the first half of 2015, sales growth in the Greater China region increased by 20%, excluding the exchange rate factor, and the two quarter growth was achieved in the second quarter.

Compared with the declining trend of the previous two years, the performance is really gratifying.

Since 2012, due to the rapid expansion of inventory and expansion, the domestic sports brands have been caught up in the cold winter and the tide of closing shop has been staged.

There are institutional statistics, Lining, Anta, PEAK, 31st degree, China trend and XTEP six.

During this period, the number of outlets has exceeded 3000, of which PEAK and Lining had more than 1000 stores in 2012.

Running fitness craze can't be ignored.

Sports brand sales performance is getting warmer. Running fitness is a must.

How hot this trend is, look at all kinds of sun drying steps, drying routes and basking equipment in your circle of friends.

"I have to run three or four times a week, and I usually insist on taking exercise after dinner."

Ms. Wu, who lives near her home, told reporters that in order to run more comfortably, she also bought a lot of sports equipment, such as fast drying T-shirts, sports underwear, outdoor skin clothes, and so on, running shoes bought two pairs, a pair of fast walking, a pair of night running.

At present, when many organizations are organizing outdoor activities, they first think of night running, fluorescent running, half marathon and other fitness forms.

At the end of last year, Wu Shang square held a round lake race in the Hou Guan Hu Wetland Park in Caidian, attracting nearly 1000 participants. Many of the participants were "three high" groups with high academic background, high income and high social status.

Insiders said that in the past few years, sports brand sales were in a doldrums, and higher inventories had been gradually digested.

In addition, many brands are beginning to pform into fashion, changing styles and fabrics, changing the old image of the old, the brighter the fluorescent orange, the brighter yellow, the better.

Sports brand returns to core business circle

In many core businesses in Wuhan, there has been news of the closure of leisure sports brands in the first two years.

Earlier this month, a XTEP flagship store was located in Jianghan Road pedestrian street, which is believed to be the second largest experience shop in the country.

The brand leader said that the sports brand will take the fashion line to reverse the declining trend and attract more young consumers.

Reporters found that Nike, Adidas and other brands in Jianghan Road store has upgraded the image.

In many shopping malls, many sports brands are familiar with them.

Recently, large shopping malls such as Wu Shang square, China Merchants square and Qingshan public circle have made quick adjustments to sports commodities category, and sporting goods have increased significantly.

"The best thing to sell is sports underwear.

The more new the better, the better.

China Sports Plaza, a sports brand shopping guide, now sporting goods market is increasingly subdivided, consumers are increasingly fastidious, and some consumers know more about the performance of our products than our salesmen.

A number of shopping malls say that sports consumption has sprung up and sales have increased by two digit growth.