Retail Industry Breakout In August

Many traditions were made in August.

People are all a month of panic, sales fall to the bottom, there is no passion for people, and hot summer days, people's mood is also easily irritable.

In the face of various external disadvantages, can we wait passively for the coming of September? Where are our breakthroughs?

For summer products, August has reached a declining period of sale (especially in the northern cities). At this time, whether sales or gross profit are the lowest point of summer commodities, good selling goods have been severely broken, and sales of unsalable goods have been pushed up, and salesmen have lost the confidence of voluntary recommendation. At the same time, everyone is fighting a price war madly.

If you are troubled by the above problems, here are a few tips for you.

First, the best selling strategy should be broken down.

1, single store agents: good sellers are generally very confident in selling, but we all know that the broken code products are worse behind the sales. However, by August, we still need to think of 100% ways to digest such products. In this case, we must ask the salesmen to recite the stock size of these best-selling products every day, and at the same time, the accuracy of the sales personnel's visual ability should be more than 90%.

2, multi store agents: in August, for multi store agents, the warehouse has no seasonal merchandise, and the goods are in the terminal. At this time, the integration frequency of goods is very high.

In order to solve the problem of selling the broken codes, first of all, we should make a comprehensive assessment of the flow velocity, gross profit and logistics cost of a single commodity through the early sale, which is a continuous process (no less than once a week).

Two. Strategies for breaking codes of slow-moving products

1, data analysis: it is best to make the sale rate of new products in the end of July, sort out the ranking of each style and make a good sales forecast.

For commodities that are less than sold at target value, it is suggested that samples should be picked out to organize a front-line shop manager to convene a commodity meeting for slow-moving products. First, find out the real causes of unsalable goods and formulate the next sales strategy.

2, training: to strengthen the landing training of unsalable goods and matching skills.

3, display: model, gold display area, POP display, auxiliary props and so on.

4, motivation: draw up rewards and punishments.

5, pricing: combined with inventory and end of season sales target (same sales rate).

The fixed price is lower than the classical one, and the commodity shelf life will be worked out.

Three, two quarter commodity exchange

At the end of August, the first wave of goods began to shop in the shops. At this time, we should think about which stores should go first and which should be on the top (at this time, the stores that sell goods in stock), and first consider the new products, and consider the display planning of the two seasons of each store, do well in the arrangement of new products, and learn the skills and skills of staff.

Four, ordering will be prepared.

The old saying is good, "every advance will be set up to be abandoned". In the middle and late August to mid September, many brands will hold the golden month for spring and summer ordering, so we still have an important job in August, that is, we should make a good planning for the ordering meeting.

At this time, you can start sorting out this year's sales figures and make reasonable projections.

It is updated to August 15th, and the southern area suggests that you add 10% more or less of the sold out. The northern cities plus 5%-8% are sold out, basically the data of your spring and summer products, and the men's clothing industry's accuracy is at least 97%.

Five, talent introduction

It was said that in August, sales were not good, and employees were eager to move. There were many ideas. At this time, you dig people is a very good opportunity. When talented people come in, they will soon usher in the selling season and create value for you immediately.

I think "talent is always free, because he creates value far more than his reward, only mediocre is the most expensive". At the same time, while introducing talents, we should also timely eliminate some mediocre people (low performance, negative energy), the survival of the fittest mechanism, let employees have a crisis, will go all out.