What Are The Ways To Solve The Inventory Problem Of Garment Enterprises?
In Sun Tzu's art of war, the bad policy is usually the way to solve the problems of clothing and stock. It is also a good way to solve the problem of clothing inventory. It does not take into consideration the synthesis of raw materials, simplifying the inventory and simplifying the purpose of compressed inventory. It only requires to reduce inventory, regardless of the cost, brand image and other comprehensive factors.
The worst strategy can not be simply a bad strategy. If it is not desirable, we will not explore it here.
Everything has a degree, within a certain measure, the bad strategy can also become an available means.
The worst: 1: sell down.
It is the simplest and most frequently used method for all of the methods.
This method has two characteristics, first of all, the price characteristics.
The practice of most enterprises is to discount on the original price, 80 percent off 90 percent off or even a few points, and the original price grade is still present after being pushed down, but this price has been reduced below the cost in most cases, and falls below the brand price that the enterprises usually despise.
The man came up with second characteristics.
brand image
。
The purpose of many brands to maintain a relatively high price is not simply to grab high profits, but more often, to maintain an enterprise's target customer community and maintain brand image.
At that time, the price function gave way to the demand for clearance, and what customers were coming in.
It is called bad policy, just selling, cost and profit upside down is a factor; another factor is its destructive effect on brand image.
However, this method can also be used as a small clearing method.
The worst strategy 2: Donation
I don't know when entrepreneurs invented such a method of clearing up the goods. They donated the products that were not available for sale to the poor areas every year, instead of selling the goods that were left behind, and winning the praise from the departments concerned.
Under normal circumstances, the cost of selling inventory is higher than that of normal sales. Therefore, if we do not consider the cost of goods and materials, we will take stock.
Sale
It is not worth the gain.
In this way, the boss who invented such a method of cleaning up was very proud.
But such practice has a little public relations meaning, but does not involve enterprise behavior.
This kind of inventory cleaning method has unexpected risks. Once these products are brought to the city by the migrant workers from the mountain villages, the image risk of the enterprises will appear.
In addition, many women's clothing products are not suited to the needs of Taiwan and rural areas. In the long run, it will also cause the local government's antipathy.
If there is a need for government, the donation method will receive much better results than just clearing out.
If we say that the worst way is to hurt the enterprises easily, then the central policy is not to damage the enterprises, but it does not turn corruption into miraculous power. For dry enterprises, clearing up is just clearing up.
Medium strategy 1: moderate sale
It is unrealistic for a garment enterprise to have zero inventory. Therefore, we should master the rhythm and do the proper sale activities at the right time; for example, to do the staff purchase, to make VIP sale, to worry about the coupon sale, and so on, are all ways to eliminate the stock while keeping the image at the same time.
Generally speaking, this kind of square clean does not damage the reputation of the enterprise, it is very effective for the clearance of goods, especially the inventory in the Qing Dynasty.
Besides, VIP has been given feedback from the employees, and it also plays a certain role in maintaining the fixed customers of enterprises.
This move is learned from big cards, but the purpose is obviously different. Besides selling goods, there is also the role of brand enlightenment. The small and medium-sized brands should not dream of assuming such responsibilities, just as you can not lead the trend.
Such a clearance method is more suitable for those enterprises with limited stock. If you have half a year's production in inventory, then you can't do so.
This is because enterprises can not afford to lose the money, and more importantly, after selling the psychological price of consumers, your products will always be able to sell this price forever.
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Central policy 2: order production
It is no secret that the sales of clothing enterprises are totally dependent on their own sales, and the wholesale sales of the foreign markets account for a large proportion of the total sales volume of many enterprises.
Many enterprises have adopted the method of producing orders according to foreign orders to reduce the risk of inventory. This method has made a qualitative leap compared with the previous ones, but there is still a loophole which can not be solved until now. That is, clothing is made by hand and has its fixed production cycle.
Raw and auxiliary materials
Purchase to the finished product factory, the most successful, also need a week to ten days, if there is a lot of processing time for the licensed accessories, there will be a lot of processing cycle. If the material purchase is out of stock, the production cycle will become beyond control.
How can such a situation adapt to the needs of Q wholesalers?
To implement such a control method, the most important thing is to control the source of procurement and ensure that goods are available at any time. At the same time, there is a certain predictability that it is feasible to properly store a certain quantity of goods before the order occurs.
The so-called best policy is actually relative. Compared with the bad policy and the central policy, its worry is that it does not simply control the stock in inventory, but rather controls the stock link to the chain of the whole enterprise management, and adjusts the relationship between goods and sales from the system.
Of course, it is relative to say that it is the best policy.
Top 1: buying system
Traditionally, the design, production and sale of the product by the designer and the quality of the designer determine the inventory of the enterprise to a large extent, which is unreasonable.
Because the current designer group holiday has not yet been truly linked to the market.
This also brings about the situation that many enterprises' products are not put into production by the boss.
The buying system is to pfer the property rights of enterprise products to those who have a thorough understanding of the market. Of course, the risk of inventory is pferred to them at the same time.
This method is already being used in cosmetics companies, which is their brand manager system, which is dominated by brand managers, which products are produced and how many products they produce. The buyers has the final say. When buying the buyers, the stock of a season is not so worried.
Buyers usually have full interest and sense of responsibility for this line, and the interests of sales are closely related to their immediate interests, and the reliability of sales is there.
Top 2: brand development
A general manager who jumped out of a very popular brand told the reporters, "what are the clothes that sell very well? Very ordinary. The only difference is that it has played a lot of advertisements. Consumers have remembered this brand. Under the same conditions, people are more willing to buy such products."
Therefore, the brand will be larger than simply selling products, and natural stocks will be reduced.
Similarly, this method can not be used by anyone. Those who do not have enough strength must use it cautiously, because playing brand is a costly activity, and once they get on the horse, there is no chance to go back.
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