Embrace The Internet + Guangdong Apparel Industry'S "Grand Parade"

Guangdong fashion week is coming to a close. At the closing ceremony awards ceremony, China and Guangdong will be the best.

Representatives, as well as representatives of other clothing brands and designers, witnessed the nodal moment of China's clothing industry.

In the first half of this year,

The industry is showing an overall trend of growth. However, affected by the overall economy and the Internet, the clothing industry in Guangdong is also actively looking for new ways and new modes to achieve pformation and upgrading.

According to the reporter, in the new era of Internet + pformation, the development trend of Guangdong garment industry is better than the national average level, and the overall adjustment is in the recovery stage, and the new industry gene is quietly brewing.

Guangdong fashion week ended

Every year, the clothing week of Guangdong is a reviewing platform for a clothing magnate.

During this period, a number of enterprises displayed their new products by displaying their own depth. These exhibitions have also become a barometer of this important industry objectively.

During the current fashion week in Guangdong, JEANSWEST held the twenty-fourth China JEANSWEST cup casual wear design competition four division awards ceremony. After two days of intense and intense competition, 20 groups of design rookies finally emerged and successfully won the finals tickets.

Guangdong fashion week, founded in 2002, is a large-scale fashion culture activity focused on the publication of clothing designers and the launch of clothing brand products. It is committed to creating a high-level platform for information exchange in fashion industry.

Since its inception, Guangdong fashion week has always been market-oriented and commercialized, and has become one of the three most influential fashion week in China.

Apart from the authority and high standard of China International Fashion Week, the internationalization of Shanghai fashion week, Guangdong fashion week has come out of its own high-end atmosphere and earth atmosphere, becoming the most fashionable fashion week in China.

In particular, the promotion of industrial chain resources gathering and promoting the landing of commercial projects made the unique DNA of platform development of Guangdong fashion week.

During the 10 days of the Guangdong clothing week, there are quite a number of such competitions and exhibitions. These exhibitions reveal the future trend of the industry in the future.

Among them, JEANSWEST's design competition set the theme of the annual design as new sinks, aiming to excavate and converge the design of the new force. Finally, the 20 groups were successfully designed to win the finals.

This year, the argument of the first year of China's clothing brand has been recognized more and more. The industry generally believes that the designer's brand will grow rapidly in the next 10 years.

At the same time, China's garment industry is gradually entering the development stage of "brand centered" to "design centered".

Reporters learned from the clothing week of Guangdong that the power of costume design is receiving unprecedented attention. Resources from all sides began to converge with designers.

New starting point for industrial pformation

In the 1-6 months of this year, clothing exports from Jiangsu, Zhejiang and Fujian were all negative growth in the same period, while the export clothing and clothing accessories exported to Guangdong amounted to US $17 billion 242 million, accounting for 22.62% of the total share of the country, up 19.76% over the same period last year.

Guangdong clothing and Apparel Industry Association released the "first half of 2015 Guangdong garment industry economic operation analysis report" shows that the first half of this year, the development trend of Guangdong garment industry is better than the national average level, the overall adjustment and recovery period, the Internet +, industry 4, capital operation, cross-border electricity supplier, retail new format and so on become the key word of the development of the industry, the new business model is constantly showing.

In addition, in the first half of this year, the performance of Guangdong clothing enterprises in the capital market is also very bright, which can be summarized as a good foundation, late start and obvious advantages of late development.

At present, there are 16 clothing companies listed in Guangdong, including 1 Shanghai Stock Exchange (Ge Lisi), 8 Shenzhen Stock Exchange, 6 Hong Kong stock exchange, and vip.com, a vertical clothing supplier listed on the New York stock exchange.

With more and more Guangdong clothing enterprises visiting the capital market, the Guangdong plate is rising vigorously. As a traditional clothing Province, there will still be more high-quality Guangdong clothing enterprises entering the track of capital market.

Such capital operation has begun to have a far-reaching impact on the industry structure, bringing the chain reaction of the whole industry.

In the new starting point of industrial pformation, some garment industry pformation and upgrading demonstration base projects successively blossom and bear fruit.

What is particularly worth mentioning is that the Boluo county government of Huizhou, Guangdong and Sichuan Huamao Hengye Investment Group Co., Ltd. formally signed the investment cooperation agreement of "China Garden Island fashion industrial city" project, which means that the pformation and upgrading of the garment industry in Guangdong has entered a new stage.

Yuanzhou town is a famous town of casual wear in China. There are more than 1200 garment enterprises. The industrial foundation is very perfect and the location conditions are excellent.

In the context of the economic integration of Pearl River Delta and the urgent need for pformation and upgrading of garment industry, Boluo county government and Yuanzhou town government have launched a heavy project leading the pformation and upgrading of the garment industry, China -- Yuanzhou fashion industrial city, which covers an area of 5000 mu, and the first phase land index is 1300 mu.

At the same time, Guangdong clothing and apparel industry association, Guangdong Fashion Designers Association, Korean Fashion Association, Huizhou textile and Garment Association, Yuanzhou Town garment industry association, red cotton international fashion city, design master Ji Wenbo, well-known enterprise Jie fan Ni men's clothing, Zhuang Chi zipper, Huamao Hengye investment group, Sichuan University Industrial Development Research Center and Guangzhou red cotton international fashion city, South Korea Ming Po textile and so on as the first wholesale people jointly launched the "Yuzhou fashion industry alliance".

The alliance aims to make full use of their respective insights into the development of the industry, and make suggestions for the local government's industrial development planning, industrial policy formulation, the construction plan of the fashion industry project, the investment policy design, and the project operation mode design, so as to ensure that it meets the needs of the industry.

At the same time, it will make full use of its influence in the industry to help industry enterprises seek better investment and business opportunities in Yuzhou, and promote more excellent enterprises to gather in the park.

Embrace Internet +

With "

"Deepening the implementation of the strategy and promoting the pformation and upgrading of traditional industries through the Internet has become the choice of more and more enterprises. This has also brought new entry points for the cross-border cooperation of the garment industry.

As an important venue for the 2015 Guangdong fashion week autumn, the "Min Ying Shan smart city * designer support program" also went to the front.

Min Ying Shan smart city is a rising star of Guangdong commercial real estate. It is the new business card of the landmark of Dongguan's tallest building.

On the platform of Guangdong fashion week, min Ying Shan smart city has launched the "new designer support program" to build a platform for designers, support the designers to launch new products, and help create designer awareness.

In the future, after the opening of the project, we will also set up a collection store for designers to provide better product sales space and business operation services for designers.

With the further implementation of China's "Internet +" strategy, the use of the Internet to promote the pformation and upgrading of traditional industries has become the choice of more and more enterprises.

At the closing ceremony, Fang Jianhua, chairman and CEO founder of sineme group, won the Guangdong Fashion Promotion Award.

In 2015, Fang Jianhua invested one hundred million yuan to create a designer's support plan for brand entrepreneurship, and launched the new commercial retail mode in the clothing industry, and launched the "Yin man + thousand city stores", bringing the characteristic fashion to millions of households.

The strategy of "Internet +" is to make use of the platform of the Internet and make use of information and communication technology to combine the Internet with all walks of life, including traditional industries, and create a new ecosystem in the new field.

Such a "Internet +" example is nothing new. For example, the traditional market + Internet has Taobao, the traditional department stores + Internet has Jingdong, the traditional bank + Internet has Alipay, the traditional matchmaker + Internet has the good luck of the century, the traditional pportation + Internet has a lot of fast...

For the traditional garment industry + the Internet, it will upgrade the garment industry, and will bring new opportunities for the traditional garment industry, and provide a broad space for development.

After experiencing rapid development, China's apparel industry has entered a period of intense pformation and upgrading, and pformation and development require strong leadership and innovation.