Joining Agent Clothing Brand Needs To Consider Comprehensively.

In international trade, commercial agency refers to a way of trade between the shipper or manufacturer (the trustor), who sells the designated commodities to the foreign customers in the prescribed area and time limit.

The practice is to sign an agency agreement between the principal and the agent, authorize the agent to represent him to the third party in a certain range for the sale of commodities or to handle related matters, such as signing contracts and other paction related matters, etc. the rights and obligations arising from the acts made by the agent in the authorized scope of the principal directly affect the principal, that is, the agent is authorized within the scope of authorization.

Act in the name of.

First, the brand in the rising period.

Such brands often carry out their franchising system in the whole country, and use stars as spokesmen to launch large-scale print advertisements, publicize their brands and their marketing networks, and attract individual operators.

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Advantages: in the market has achieved certain popularity, a product in its subdivision market has achieved good results, the franchise threshold is also lower than the strong brand, the corresponding goods deduction rate is also low, the profit margin of a single product is larger.

Disadvantages: most of these brands are production and processing pformation brands. Their success has great chance. They lack long-term brand strategy. Brand operation is more perceptual than rational. Step by step, brand image is not fixed, and there is no stable brand image in the minds of consumers, let alone brand loyalty.

Lack of terminal retail management experience, although there is a considerable marketing network, but there is a larger difference in the terminal image.

For example, a man's clothing brand rising in Ningbo has achieved good results in the men's shirt Market.

But through field research, dozens of stores in East China are not consistent in terms of image. From the perspective of ordinary consumers, the difference is also significant.

These brands are quite numerous in China. If they are not adjusted or rectified without restriction, they will be overdone. Finally, most of the losses will be on the franchisees.

These brands have been operating in the domestic or international market for many years, with a high degree of brand awareness and recognition. They have established a complete image in the minds of consumers and have a high and stable market share.

Advantages: rich brand operation experience, strong control over products and terminal, franchising system has been perfect, franchisees, can provide sufficient licensing support, including product development, store design, merchandise display, customer management and so on.

Disadvantages: the higher the franchise threshold, the hundreds of thousands of affiliate fees, the higher the rate of deduction, the less profit margins of the single commodity, and the stronger brand of the local brand put more emphasis on brand maintenance.

The status of Direct stores is more important (such as Wenzhou's good news bird brand is building a national direct business system, gradually reducing the proportion of franchisees), and has no time to take care of franchisee management.

Terminal franchisees often complain that good sellers can't get goods in season, and those that are not sold well become inventories. Finally, they do not even go through the headquarters to agree to discount sales.

The reason is that provincial agents monopolize good sellers.

Naturally, the franchisees whose economic relations with them are far from being able to get the corresponding benefits will have to take various measures to keep the business going.