2015 Shanghai International Professional Wear OUE Exhibition Attracts Much Attention

With the active of capital era, the value of circulation continuously highlights the channel energy, the positioning and promotion of new brands, and the search and establishment of appropriate channels have become the top priority of the new round of brand development.

According to He Guanbin, founder and CEO of Evo global customization Co., Ltd., there are three very important problems that prevent consumers from choosing customization. The first personalized product price is very expensive, so consumers dare not choose it.

Second consumers will find it very troublesome to customize something.

Third custom things are waiting for a long time.

If these three problems are not solved, the customized industry will not be developed in a large-scale way.

In the near future,

Customization has attracted more and more attention from the market, benefiting from the impact of the "homegrown" events of national leaders' visits, as well as the supply chain of men's clothing in China.

Upgrading and other reasons, the advanced custom market is considered to usher in a "blowout" cycle.

Chen Qixiang, Executive Deputy Secretary General of Wenzhou clothing trade association, told you that "the future of Chinese men's wear market is in advanced customization.

Advanced customization does not mean high cost and high price.

At this stage, the domestic advanced customization business is characterized by upgrading industrialization and changing the consumption mode to gain market space.

Chen Qixiang said, "new

It will be an appointment and consultative consumption.

China's men's wear market is showing fashion and personalized consumption characteristics, and the advanced customization business will change the market of men's clothing market in China.

This market has great potential. Many companies have tested water in this field before and achieved good results.

The brand development of Chinese men's wear has gone through several stages: OEM production stage, manufacturer brand stage, commercial brand stage and retailer brand stage.

"Brand = celebrity endorsement + CCTV advertising + channel expansion" was once the brand marketing mode of "China's men's wear enterprises" which has been trying hard and running all over the world. The benefits brought by this model need not be said much, but it also makes many men's wear brand enterprises remain unshinding.

In the current economic development of the new normal background, China's garment industry is facing a critical period of pformation and upgrading, pformation and upgrading is the only way.

From a painful experience, the current men's clothing enterprises generally lack a comprehensive trade-off between speed and efficiency in the process of building marketing channels.

The rapid construction of the channel leads to the tight chain of the capital chain, and the profitability of the single store has yet to be improved.