"Internet + Shoe Industry" "Cross Boundary Love"

As a new category, smart shoes should be pformed from a technology product into an intelligent industry integrating technology and manufacturing, and there is still a long way to go.

Not only the technology side and the manufacturing end, but also the communication equipment, the Internet of things, and many other information.

Therefore, at present, most companies in the field of smart shoes are trying small businesses, selling them through Internet channels, and constantly adjusting their products and technologies while accumulating fans.

However, the industry is also optimistic that in the future, the intellectualization of footwear industry in Quanzhou will not be restricted to footwear. Through the cross border interaction with IT enterprises, intelligent applications will play a more and more powerful role in research and development, production and sales in the future.

China's intelligent footwear industry exchange and development conference was held in Quanquan. The more than 20 Internet and footwear industry related enterprises began to exchange smart shoes as a starting point for differentiated competition, exploring the development direction and mode of the intelligent footwear industry.

At the meeting, a smart chip developed by smart wearable device manufacturers has attracted the attention of reporters: the black chip that looks like the size of a one yuan coin does not look very impressive, but as long as it is mounted on the bottom of the sneaker, it can intelligently collect your day's motion data.

These data will be pmitted continuously to the cloud platform through the wireless network.

After that, the cloud platform will effectively measure the index of the foot and pressure of consumers based on these data, and analyze the health status of the wearers.

On this basis, sports suggestions for wearers are provided, such as what kind of speed to run, how long to run and so on.

"More importantly, the cloud platform will get more real-time, real consumer behavior data.

Through the analysis of big data, it can be injected into the research and development of shoes and clothing products, which can help.

"Wisdom makes better shoes."

According to CEO, Liu Chao, a research and development manufacturer of the chip, Zhuo Qi Electronic Technology Co., Ltd., at present, they have been working with 10 Quanzhou shoe companies, such as holly Lai, to cooperate in the promotion and production of intelligent shoes.

"Quanzhou is a well-known shoemaking base and brand base in the country. It has a relatively complete production chain and strong industrial foundation.

Industry has more resources and appeal than other regions.

At the same time, intelligence can help traditional enterprises achieve differentiated production and pformation and upgrading.

Liu Chao said.

At present, wearable smart devices on the market have been gradually accepted by consumers and began mass production.

And shoes are just needed products for wear.

Types of popular products.

Huang Xiaojuan, general manager of Fujian Holly sporting goods Co., Ltd., said that in the face of the opportunities and challenges brought by the smart wear industry, the company began to intensify its development of smart shoes in the past two years, and launched related products in December last year to sell through Internet channels.

In addition to products, technology and data platform will be another key point for the intellectualization of shoe enterprises.

The reporter understands, the earliest intelligent shoe products are applied in the field of children's shoes.

For example, 361 degree development of smart children's shoes, this access to Baidu positioning technology children's shoes can be combined with mobile phone App.

Parents can monitor the location of the child in real time by mobile phone. Once the location of the shoe is identified beyond the safe range, the App will issue an alarm and provide a roadmap between the location of the phone and the chip location.

In addition, smart shoes can also pmit children's daily exercise and consumption data to Baidu cloud, and make the most professional health guidance for children through database analysis.

In addition, PEAK, XTEP and other sports shoes industry leaders are beginning to exert themselves in the field of smart shoes.

In the interview, many people in the industry said that in recent years, the development of China's footwear industry showed a trend of stability and change. "Transformation and upgrading" has become the key word for the development of the industry.

With the popularity of the concept of "Internet +", intelligence is expected to become the next breakthrough in shoemaking industry.