"One Belt And One Road" Promotes Xinjiang's Traditional Textile And Garment Industry To "Private Customization".

Late September 1st, the Fourth Asia Europe which lasted for 4 days.

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Section, in the award of excellence

Cheng Yingfen's boutique show ended successfully.

For 4 days, from "

Many garment brands in the countries along the way appeared on the stage, and a visual feast of eastern and Western dress culture brought the audience a feast.

The designers of "the first ten best fashion designers in Xinjiang" and "the newest Award", and the "second Xinjiang ten professional clothing brand enterprises" won the prize.

It is understood that after fierce competition, 10 designers, including Cheng Yingfen, designer of Xinjiang Vocational College of Light Industry, designer Wang Yihua of Xinjiang Hua Hua design and research and Development Co., Ltd., won the honorary title of the ten best fashion designers. 10 companies such as Xinjiang Jihua 7555 professional wear Co., Ltd. were awarded the honorary title of ten major professional clothing brands in Xinjiang.

The fashion festival attracted 8 costumes and designers from Georgia, Russia, Kazakhstan, Uzbekistan and Azerbaijan. They held 13 fashion shows from August 29th to September 1st.

This clothing festival has set up a good platform for the exchanges and cooperation between Chinese local designers and foreign designers.

Tatiana Vorotnikova, a fashion designer in Kyrgyzstan, said she liked the creative works of local fashion designers in Xinjiang.

Russian designer Sultan Saliyevdze believes that the works of Xinjiang fashion designers are very new: "Xinjiang designers have blended the design elements of European fashion elements with Xinjiang national styles, and I have learned a lot. I am looking forward to having more opportunities to share works."

The traditional textile and garment industry in Xinjiang is actively turning from industrial production to advanced customization, from simple foundry production to fashion design, from selling products to selling culture, and from manufacturing to creating a comprehensive pformation.

"All kinds of preferential policies make Xinjiang textile and garment industry greet spring. But we can not ignore the weakness of clothing design. The most urgent task is to create Xinjiang brand, and at the same time develop a mature and innovative Xinjiang fashion designer."

Cheng Yingfen said.

Hu Kaijiang, secretary and director of the Party committee of the CPC autonomous region, said that the holding of the Asia Europe Silk Road clothing festival has a catalytic role in promoting the development of the textile and garment industry in Xinjiang to promote employment and the construction of textile and garment export processing zones and Trade Centers for the central and Western Asian, Russian and European markets.

The four consecutive Asia Europe Silk Road clothing festival was held to make Xinjiang's textile and garment industry face the ever-changing domestic and international garment market from product processing to brand making.

With the maturity and improvement of people's consumption consciousness, more and more enterprises in the territory recognize that it is difficult to adapt themselves to the market by products alone. Clothing design is the soul of a brand, and fashion designers should also become the leaders of the soul.

"If a fashion designer can not get fresh elements in time, follow the international fashion, it will soon be eliminated by the trend, and the added value of the product will be even more impossible to design."

Sun Xiuqin, one of the top 10 designers in China and one of the judges of the first Xinjiang top ten fashion designer competition.

"The characteristic culture of Xinjiang can create people's amazing costumes, but it needs to build a grand platform with good foundation.

When the tide becomes life, Xinjiang brand and Xinjiang clothing will also go abroad.

In the Shanghai's "Ai Les show Kunlun creative product competition", the award-winning designer Abdusiti Ab Mildred Bea M of Xinjiang, 90, looks to the future Xinjiang brand should take the national culture as the main way out of Xinjiang.

"Compared with the mainland, the strength of Xinjiang fashion designers is not inferior, but they want to pursue internationalization and ignore life itself."

He said: "foreign countries are living clothes, fashion and other branches, but we jump to the advanced clothing directly, the foundation is not stable, only the clothes from life will have a long life."