Fashion Dealers In Britain Are Constantly Increasing Their Fashions.

AdGooroo, an Internet digital marketing intelligence provider, ranked the total advertising expenditure after studying 2288 PC end text ads from Google.co.uk. The growth is not in line with the trend of online advertising, he said. Advertiser From January 2015 to July, the investment in advertising was 773 million, compared with 867 million last year.

According to the survey report, this year Britain The average click cost and click through rate of clothing keyword search also increased. The average click cost cost was 0.32 this year, compared with 0.30 last year. The growth rate of clicks and expenditures increased by 4.62% this year, compared with 4.42% last year.

The overwhelming majority of the top 20 British apparel advertising companies are British brands such as John Lewis, which spend up to 976 thousand pounds in advertising, 885 thousand in Asos, 803 thousand in Marks and Spencer, and 1 million 600 thousand in the top 7 in the 7 months before this year.

It is reported that Advertising investment Most of the top 20 are multi-channel retailers. In the meantime, The N Brown Group invested 1 million 900 thousand pounds in advertising expenses for clothing products, and its four major websites reached 20 strong: Simply Be invested 687 thousand pounds, Jacamo invested 505 thousand pounds, Marisota invested 379 thousand pounds, Fashion World invested 353 thousand pounds.

In addition, the four largest footwear retailers also live in 20 forcibly: Nike (1 million 40 thousand pounds), Schuh (615 thousand pounds), Adidas (572 thousand pounds) and Clarks (541 thousand pounds). Meanwhile, luxury goods retailers Net-a-Porter and Ted Baker invested 484 thousand pounds and 364 thousand pounds in advertising fees respectively, and entered the top 20.