The Marketing Tools Of Clothing Stores Help You.
Regardless of any industry, many entrepreneurs are worried about marketing methods. How can we attract customers, enhance their reputation and increase their customers' traffic? I believe this is also the biggest problem for entrepreneurs. If we want to make money, we must work hard on marketing means, and how to enhance our marketing means by opening a clothing store.
1, quality assurance: good quality can not only give consumers a sense of trust, let customers buy comfort, ease of use.
2, clothing diversification: a wide range of clothing, fashion, fashion, novelty, so that consumers are dazzling.
3, storefront decoration: in line with the style of clothing decoration, but also from other stores to stand out the key to winning.
4, Discount: let consumers get psychological satisfaction, so that they feel "earned".
5. Regular activities: organize a small activity every month. Consumer Take part in it and establish good customer relationship.
The above is clothing With the above five points, the marketing means of the franchisee can have a stable source of tourists, and its influence will gradually increase.
The market of clothing stores is huge, so the location should be Large shopping mall In the "clothing street", because the mall itself attracts several kilometers of residents, the traffic volume is naturally unearned, but all the clothes shops are around. How can we stand out from other stores? We need to grasp the above skills.
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Guangzhou is the largest jeans wholesale center in the country. The jeans here are sold not only to all parts of the country, but many foreign businessmen's jeans are made in Guangzhou, and the wholesale trade jeans are also popular in Guangzhou.
Many clothes shopkeepers only pay attention to where to get cheap jeans, but not to mention the skills of jeans buying. Blindly only purchase, but ignores some of the most basic knowledge of purchase, can only be difficult for their business road. Here are five tips for buying jeans, hoping to help you choose the right and popular source of goods.
1, understand the consumer group's psychological choice of the appropriate version: the jeans here in Guangdong are slightly lighter than those in the water, and even if the white trousers are in the market, they wear less light in the mainland. In many places, the nostalgic style can be sold, but the nostalgia style in Yunnan is hard to sell. In terms of plate type (women's clothing), the hip market in the rural local market is larger than that in the city.
2, in the initial stage of purchase, if we want to reduce the quantity of goods, we must remember: the style is more, the quantity is less.
3, look at the age of the sales target to analyze the purchase size: the size of students should be small, usually from around 24 to 30. For women aged between 25 and 35, women's clothing is usually 25 to 32 yards and men's wear is 28 to 36 yards. At the same time, it should be adjusted according to the regional differences. The size of the north is larger than that of the south, and the middle size is larger. Jeans Girls also have high waist, middle waist and low waist. Now they are more popular. They should also pay attention to this size. Southern girls are generally 25-29 in size and 26-30 in the north.
4, the cost of a pair of jeans is mainly composed of fabric cost, processing cost, excipient cost, water washing cost, circulation cost and labor cost. In these costs, the most vulnerable to be fake is fabric. For textile and apparel industry, as long as people who have a slight understanding of the price of cotton and yarn know how much material a pair of jeans need to consume, and this part of the fabric is multiple, it is easy to calculate the cost of a pair of jeans. So the price of a pair of jeans is below 40 yuan, basically a faulty goods.
5, do not sell products, see how you do it, understand your consumer group, that is, consumer object, which determines the direction of your purchase, before you know more about this aspect, such as what is popular this year, a more simple way is to go to the street to see, wearing jeans of more people, more points, less people wear, less into some goods.
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