Can American Clothing Companies Reproduce American Manufacturing Under Many Factors?
Lack of machine and clothing companies reclaim the reality of "made in America"?
As we all know, New York, a fashionable city, is not the fashion manufacturing center of the United States.
According to American clothing and
Shoe shoe
According to the AAFA, 97.5% of the garments in the United States are imported from China, and Chinese clothing workers contribute the most.
In 1960s, on the contrary, 95% of the clothing in the United States was produced locally.
New York, once employed 100 thousand people.
Garment manufacturing industry
Perhaps it can only stay in history, but it does not mean that Americans are willing to let go of "made in New York".
Since 2012, the American Fashion Designers Association (CFDA) and Nyc Economic Development Corp (NYCEDC) have invested 13 grants, totaling 1 million 200 thousand yuan (7 million 638 thousand yuan), to revive the local fashion industry.
According to NYCEDC fashion art director Eric Johnson, the cost gap between overseas and American manufacturing caused by many macroeconomic factors and the consumer's concern for raw materials and production places are hopeful for the us to create revival.
"It is not likely that every designer will produce in America.
It takes a long process, and we may see results in the next three to five years. "
Johnson said to the women's wear daily.
In February this year, CFDA and NYCEDC jointly launched "Made in New York" in New York, and raised $15 million (about 95 million 493 thousand yuan) for existing fashion projects, and supported new designers.
At this point, the 7 series of designer brand cooperative capsules of American boutique department store Barnes (Barneys) and Altuzarra, Thom Browne, The Row, Proenza Schouler are being displayed in four display windows on Madison Avenue.
In addition to the designer's great topic, all the production in New York is one of the gimmicks.
To promote local fashion design, New York invested $3 million 500 thousand (about 22 million 286 thousand yuan) in Sunset Park in Broolyn, which began last year to encourage New York's cutting-edge designers to come here.
The incubation space is expected to usher in about 50 designers, twenty or thirty fashion and technology companies, including small proofing factories, smart wearable R & D centers, and labor development centers.
The specific incubation space includes 12 private studios, classrooms, conference rooms, computer laboratories, industrial sewing workshops and other complete production chains.
Nevertheless, New York, the fashion capital, is not the fashion manufacturing center of the United States.
According to the AAFA, 97.5% of the total is currently in the United States.
clothing
From imports, Chinese clothing workers contribute the most, and they can dominate what Americans wear.
In 1960s, on the contrary, 95% of the clothing in the United States was produced locally.
Most of us would think that the relatively cheap manufacturing cost of China is the reason why the US brand is switching to the place. But in fact, another problem facing the US manufacturing is that there is a shortage of skilled workers. Orzeck, which founded its brand in the United States in 1977, has witnessed the rise and fall of the Garment District in Manhattan, New York. She is accepting. fashion News website Fashionista recalled in an interview: "in 1980 and 1990s, more and more brands moved their production lines overseas, and the size of the factories and cloth shops in the fashion district rapidly shrank. It is very difficult to find people who really tailor and know how to handle special fabrics."
Besides, it is not easy to find new machines capable of mass production in the United States. Atnyel Guedj, who was responsible for the production of luxury brands, believes that the comparison between the United States and China is far from successful. "Brands do not want to be in the US factories. It's a big investment.
Most of the mature brands that operate under the slogan of "patriotic" have their own factories in the mainland.
For example, L.L. Bean, the famous brand of duck hunting brand, expanded its production base in Brunswick, USA in 2014.
In addition, the outdoor brand Filson has opened two new factories in the United States in the past three years, providing a total of 288 jobs.
For the time being, the real international reputation of the United States.
Designer
The brand has not moved the overseas production chain to the mainland. It is hard to say whether the American manufacturing can really rise under the condition of the lack of skilled labor and machines.
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