Topshop 25% Shares Bought By Maya Department Store

It is understood that a few weeks ago, Maya department store just announced that in order to revive sales, it will set off 100 fashion and home brands to give way to the new brand.

In July, Maya department store signed a number of fashion brands at home and abroad, including French Connection, Seed, Aje, Jack and Jones, Calvin Klein White Label and White.

In response, Steve Ogden-Barnes, a retail specialist at Deakin University business school, said that this step is very favorable for Maya at the moment. It announced on Tuesday that its sales increased by 1.7% (same store growth 1.1%) to 3 billion 100 million dollars in the year to July.

Australia's Myer announced the acquisition of Topshop25%, a fast fashion brand in the UK. After that, Topshop and Topman will gradually enter Maya's 20 department stores in Australia.

"I think the problem of Maya stores in recent years is that it has done a lot of experiments for different customer groups."

The experts said, "of course, it is a department store retailer's position to provide consumers with all kinds of goods in the same place.

But the problem is, online shopping can be done now.

"In the past,

Too many unnecessary brands are introduced.

This cooperation with Topshop and the determination to simplify the fashion brand will make it more distinctive.

This brings Maya department store closer.

At the same time, it is also separated from other department stores such as David Jones.

More importantly, unlike other brands, especially Maya's own brand, Topshop can be sure that it is popular through market testing.

Another industry insider, Karen Webster, vice president of fashion and textile School of Melbourne Royal Polytechnic University, believes that the combination of Maya department store and Topshop is a win-win situation.

He pointed out that the problem of Maya department store originated from the homogenization of the medium-sized market, and Maya department store must take some measures.

"In view of the popularity of Maya department stores for many years,"

Increasingly, cooperation with Topshop is particularly important.

Topshop is a fast fashion brand of the world's leading young people, and Maya has the opportunity to recover its lost territory.

He said.

"Similarly, for Topshop, it can not completely replicate the strategy in other markets. With the power of Maya department store, it can enter the Australian market more easily."

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Recently, the tax policy has been liberalized due to the bonus of cross-border electricity supplier policy.

The successful pformation of the electricity supplier is again favored by capital.

Temple library network, Xiu Xiu net received tens of millions of dollars in financing this year, the charm of Alibaba won over $100 million financing.

A new round of luxury business war begins. Jiapin network does not know whether it can turn over.

Lu Zhenwang, CEO of Shanghai Wanqing Business Consulting Co., Ltd., said that when the Messi department store intervened, the domestic luxury electric business such as Jiapin and Shang pin net had gone down.

"In fact, it didn't have much to do with Messi's involvement. In 2012, the whole industry was depressed.

Later, temple library network, charm and so on began to walk their own mode, the industry began to recover.

Since 2008, luxury electric business has concentrated on the outbreak of capital potential.

Jiapin net was awarded four rounds of investment after its establishment in 2008, and the last was Messi's department store and Intel's joint financing in 2012.

At the same time, Shang pin net, Xiu Xiu net, temple library network, glamour Hui and so on also came to the financing news.

But it didn't last long. At the end of 2011, luxury websites were shut down.

Gan Xiaoming, founder and CEO of luxury collection network, said the reasons for the decline of the industry are very complex. The competitive advantages of luxury electric providers themselves in the supply chain and services are insufficient. "Tyrant consumption" is also changing to "middle class consumption", coupled with the pressure of domestic electric giant on vertical electric business.

A well-known business analyst who did not want to be named said that "big companies do not have effective tax avoidance measures. The rate of clothing return is high, but the cost is not high."

In Lu Zhenwang's view, Jiapin net originally sold high-end clothing and bags, and added products such as cosmetics, shoes and food to expand user groups.

Competitors choose to go out of their own characteristics, set up offline stores in the temple library, sell second-hand luxury goods, solve the pain spot that the electricity supplier can not see or touch, charm, take the light luxury route, and emphasize the affordable fashion.