Exhibition Of China Household Textile Expo Highlights The Advantages Of Home Textile Cluster

Strong home textile Cluster Advantage 2015 Haining China home textiles (Autumn) Expo held

Recently, 2015 Haining, China.

It was held in Haining, China's home textile city in Xu village, Haining.

At present, the domestic economic development is slowing down and the international economic recovery is slow. The external situation faced by the home textile industry is generally more complicated.

Therefore, it can be said that the exhibition shoulders the arduous task of helping the industry to further promote pformation and upgrading and help enterprises actively adapt to the new normal of economic development.

Leveraging the overall layout of industry pformation

"Home textile industry should take new home textile and new life as its purpose, take product research and channel innovation as the grasp, guide production with consumption demand, guide the development of consumption promotion industry and promote the pformation and upgrading of the industry."

This is Yang Zhaohua, President of China Household Textile Industry Association, positioning the development direction of China's home textile industry in the new era.

It is in accordance with this concept that in recent years, Xu Cun town, Haining City, Zhejiang, has gradually developed a broader development space, which integrates R & D, cloth production, inside and outside trade of curtain fabrics, the internal and external trade of sand, finished product processing, finishing curtain sales, e-commerce and logistics pportation.

At this exhibition, the organizers invited 3020 famous furniture brand cards, including Kate Da Ye, Yat Yi textile, min Hui textile, ERON cloth art, Yijia love, Shu Ya DA, Shu fan, Nan Ling, Xin Shi Xin, Xing Sheng, Katie ya, greet, Hayes, Zhicheng, Ou Keli, Qing Cai Bali, etc.

There is no doubt that the present "

The proposal will promote the rapid development of China's manufacturing industry, become a powerful booster for China's economic growth, and push the textile industry to the outlet of pformation and upgrading.

Its essence is to promote the pformation of manufacturing enterprises from providing product manufacturing to providing products and services. The traditional textile industry is combining with the Internet to form a new mode of industrialization and information integration, forming new industrial form, business mode and economic growth point.

After nearly a year's preparations, the "curtain to home" O2O platform formally completed the signing of the two platforms with Taobao and Jingdong mall during the exhibition and implemented on-line.

The platform is an innovative Internet plus project under the management and operation of Haining public Vietnam Agel Ecommerce Ltd. Hu Zhongyue, the founder of the platform, said that "curtain to home" is China's first brand curtain O2O mode platform. The purpose is to integrate curtain industry to drive online and offline resources, and create an information service platform for Chinese brand curtains.

Based on the strong end to end superior product chain, the platform integrates the advantage resources of the industry to further open up the barriers between the upstream and downstream industry chains, between manufacturers and consumers, so as to realize the development of industrial clusters and hugs, and enhance the brand value and consumer experience while making the Internet + fabric art a reality.

Stick to innovation and strengthen regional brand

According to incomplete statistics, there are more than 12 thousand home textile enterprises in Xu village, employing more than 67 thousand people, and distributing tens of thousands of enterprises abroad. The annual output value of home textiles exceeds 25 billion yuan.

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In the face of severe tests, since March 2015, the local government of Haining Xu village has actively introduced European and Chinese design institutes, and has also actively supported the development of China's Home Textile City, so that China's home textile city will play a greater role in the future integration of production and city.

Xu Cun has been committed to integrating industrial equipment base, design and research base, cloth production base, raw material base, excipient base, curtain cloth internal and external trade base, and sand releasing internal and external trade base, and so on to build a comprehensive and functional "Haining home textile industry base" one-stop shopping, and further promote "Xu Village cloth famous town" as "the world's largest cloth industry base."

Cao Yaoqiang, President of Haining Home Textile Association, said: "hosting the Home Fair will not only start the brand of Haining home textiles, but also expand the influence at home and abroad. We will also greatly enhance Haining through the exhibition.

The overall R & D strength has made the world understand the charm of Haining's home textile brand.

A series of system and mechanism innovation has made the development of home textile industry in Xu Cun town, Haining, Zhejiang, an unparalleled first mover advantage in other areas, and has further promoted the competitiveness of the "Xu Village textile" regional brand.

"This year is the key year for the pformation and upgrading of home textiles in Haining.

Taking part in exhibitions is not only an important window for enterprises to display their brands and culture, but also an effective way to highlight the brand strength and cluster advantages of Haining textile cluster.

"At this year's China international home textile exhibition, many home textile enterprises in the Haining cluster have launched personalized products with brand characteristics to expand their market impact and share and enhance their popularity by creating their own brands."

As we all know, most home textile enterprises in Haining decorate with production sand, curtain cloth, household cloth and so on.

Mainly in the home textile exhibition, they effectively connect with furniture manufacturers, soft clothing companies and other customers in the other fields, and find a more convenient market access for Haining home textiles.