How Do You Do Franchising For Brand Clothing Discount Stores?
From the perspective of values, the ratio of mutual recognition among franchisees is relatively low.
Survey data show that only a half (53.6%) of people feel that they are consistent with them.
Therefore, this is also a more dangerous sign.
And only 10.7% of them agree very much.
From another set of data, we can see that the working years of the surveyed franchisees are basically around 3 years, while about 83.3% in 2 years.
In addition, we also found that, perhaps because of the impact of the previous factors, it is normal for the franchisee to have a better chance of re choosing a new franchiser in 56.5%.
Therefore, under the present circumstances, franchisees should strengthen the improvement of the franchise system and strive to give franchisees a profit and satisfaction mode. On the other hand, in order to restrict those franchised franchisees who are maliciously chosen, they should also increase the cost of re choosing them.
From the perspective of China's rapid economic development environment, there will be many problems in the development of franchising. As a franchisee, how to solve these difficulties faster and better is the most urgent need for them.
This needs to study and analyze the current situation of franchisees, so as to find an effective way to solve the cooperative relationship between franchisees and franchisees.
The information that has been investigated shows that
Franchisee
The reason why franchises are chosen is that they (45.7%) lack the sense of business. The answer of.16% is because they want to get in touch with a large company, so that they can benefit from their national image and their help and support.
Accounting for 33.3% of the sales and public relations, have management experience.
From our survey, although the actual situation of franchisees is that they have quite a lot of work experience, they have also successfully joined the franchise system.
However, in the contact with franchisees, they actually hope that the recruited practitioners will be selected for the experience.
Therefore, the data are likely to be the requirements of franchisees.
In fact, there are
Franchiser
It is believed that it will be more difficult to train experienced people according to the organization method.
There are also some franchisees who think that franchisees with working experience are easier to communicate with franchisees in establishing business.
On the contrary, those franchised business models with longer operating hours and better system design do not require franchisees to have practical work experience because their training is both basic and comprehensive.
Whether franchisees' values are compatible with franchisees is also a grave condition for the benign operation of franchising organizations.
Here we investigate from the following aspects: the confidence of franchisees.
The survey found that the franchisee's confidence in their work was only about 53.5%, indicating that the franchisee's self-confidence was not very strong, which was also his choice to join in the maturing.
Franchise
The main reason for the system.
However, franchisees holding such a concept will be disadvantageous to the development of the franchise system.
Franchisee's sense of risk keeping.
Education is directly proportional to the spirit of adventure.
The survey shows that the higher the education level, the more daring the managers are.
For those who are willing to take a test, those with a college degree or above are significantly higher than those below the high school level. The business operators with a doctorate degree of education are 100% happy.
In addition, the franchisees expressed willingness to assume responsibility for their failure and the embodiment of risk awareness. The total approval rate reached 83,7% (see Table 7). Among them, men were nearly 20 percentage points higher than female franchisees, reaching 88.1%, while only 68.5% of female franchisees.
This shows that men are more capable and willing to assume responsibility and risk than women.
However, the age factor of franchisees has no significant impact on this problem.
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