Bobo Lay Cat Shop 1/4 Orders Returned

It is understood that Boboli's Tmall store sells the most expensive perfume at a price of 300-500 yuan / bottle, followed by a 2000-3000 yuan Polo shirt, jeans and so on, while no more than 8000 yuan bag and windbreaker are sold.

And a Boboli is specially designed.

The official flagship store's exclusive ordering of the Duchess's handbag worth 42 thousand yuan is even more unattended.

It's a big surprise.

The number of returns was 32 times, the return rate was 26.4%, which was much higher than the average value of 7.21% and nearly 4 times, and there were 3 records of complaints.

So to speak

(Burberry) is the first luxury brand to join the third party e-commerce platform in China.

Since the more than 20 day of joining Tmall last year, the brand has only sold 132 items on Tmall official website, with a return rate of 26.4%, far higher than the average return rate of such commodities.

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When China became an important market for luxury consumption, a large number of luxury brands began to integrate into the Chinese market. Some even took the Chinese market as the most important market for brand development.

The Asia Pacific region is the largest market of Prada (Prada), accounting for 36% of its sales.

China alone has accounted for 22% of the total sales volume, reaching 774 million euros.

As China's demand is expected to continue to grow, Prada chose Hongkong as a stepping stone to China in 2011. At the same time, it realized financing for debt repayment and the high cost of opening new stores around the world.

But for the current Chinese economy, the depreciation of the renminbi and the weak Hong Kong and Macao markets, Prada Group Chairman Carlo Mazzi said that Prada group is very difficult to boost sales at present, because the large-scale retail investment stage has passed, Prada group will selectively expand, and more importantly, focus on existing stores and strengthen e-commerce business to try to restore growth.

Patrizio Bertelli Bertelli, CO chief executive of the Prada group, said earlier that the global economy and exchange rate are still volatile, and that the important markets in Hong Kong and Macao are in a weak state. Other Asian markets are full of uncertainties.

Swatch group, known as Deutsche Bank, one of the most reliant Chinese markets, had to cut its annual sales growth target due to pressure from the sharp appreciation of the Swiss franc and the continued deterioration of the largest market in Hongkong and Mainland China.

Originally, Swatch group's net sales growth in the first half of this year is in line with market forecast. However, as the export of Rui watches collapsed in July, China's mainland fell by nearly 40%, and the largest export market of Rui table dropped by 28.7% in Hongkong, which led Swatch to change their annual sales growth target.

Similarly, Boboli is also known by Deutsche Bank as one of the most dependent on the Chinese market.

Burberry and Group PLC continued to slow down in the first quarter of fiscal 2016 in the first quarter of the year, thanks to the serious drag from the Hongkong and Macao markets and the further impact of the Chinese government's continued anti-corruption actions.

In the recently released 2015/2016 financial year's first quarter (April 1, 2015 - June 30 day) performance bulletin, the Boboli group pointed out that Hongkong's sales continued to decline as of June 30th, a double-digit decline compared to the base, and worse than the declines in the second half of 2014/2015 financial year.

The mainland is also not optimistic, slowing down from the high digits in the second half of fiscal 2015 to low single digit growth.

In the face of such performance, Boboli had to shift the focus of the market and focus on the Japanese market.

As we all know, luxury brands who are too dependent on the Chinese market and Chinese consumers are "very hurt".

Although the Chinese almost bought nearly half of the world's luxury goods in 2014 (47%), the environment of the Chinese market will change and consumers' consumption concept will also change, so do not rely too much on a single market.