• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Luxury: Do Not Rely Too Much On A Single Market.

    2015/9/9 12:17:00 30

    Luxury GoodsSingle MarketAnti Risk

    This year, too many luxury brands began to sell brands to sell lifestyles. Gucci, the world's first restaurant in Shanghai, China, including LV, Prada, Hermes, RalphLauren and other luxury brands, has been involved in food and catering businesses, and has entered the field of dessert shops, coffee shops, chocolate shops, restaurants and other fields through its own offering, merger and acquisition, and brand collaboration.

    "Luxury crossover has become a common phenomenon, which can make full use of brand influence and tap brand value."

    Huang Shuxiong, a leading partner in DDT's consumer goods industry in East China, told reporters.

    Through the establishment of restaurants, the concept of selling lifestyle has been achieved. The brand culture has been cleverly publicized and the high-end consumer groups have been firmly locked.

    It is not always possible to retain consumers by cutting prices or discounts. For luxury brands, it is more important to cultivate consumers' aesthetic values and enhance the publicity and popularization of historical and cultural connotations.

    If we can make a brand's history and cultural connotation popular, and at the same time maintain a high standard in product quality and design, luxury brands may have more loyal powder.

    How can we convey the brand culture to consumers? There are many ways, but these luxury brands choose this way.

    The Asia Pacific region is

    Prada

    (Prada) the largest market, accounting for 36% of its sales.

    China alone has accounted for 22% of the total sales volume, reaching 774 million euros.

    As China's demand is expected to continue to grow, Prada chose Hongkong as a stepping stone to China in 2011. At the same time, it realized financing for debt repayment and the high cost of opening new stores around the world.

    But for the current Chinese economy, the depreciation of the renminbi and the weak Hong Kong and Macao markets, Prada Group Chairman

    Carlo Mazzi

    It is very difficult for Prada group to boost sales at present, because the large-scale retail investment stage has passed. At present, Prada group will expand selectively, and more importantly, focus on existing stores and strengthen e-commerce business to try to restore growth.

    Patrizio Bertelli Bertelli, CO chief executive of the group, has said that the global economy and exchange rate are still volatile, and the important market in Hong Kong and Macao is in a weak state.

    Asian market

    Full of uncertainties, it is only through Europe and Japan to make up for the decline in the Asia Pacific market.

    Swatch group, known as Deutsche Bank, one of the most reliant Chinese markets, had to cut its annual sales growth target due to pressure from the sharp appreciation of the Swiss franc and the continued deterioration of the largest market in Hongkong and Mainland China.

    Originally, Swatch group's net sales growth in the first half of this year is in line with market forecast. However, as the export of Rui watches collapsed in July, China's mainland fell by nearly 40%, and the largest export market of Rui table dropped by 28.7% in Hongkong, which led Swatch to change their annual sales growth target.

    Similarly, Boboli is also known by Deutsche Bank as one of the most dependent on the Chinese market.

    Burberry and Group PLC continued to slow down in the first quarter of fiscal 2016 in the first quarter of the year, thanks to the serious drag from the Hongkong and Macao markets and the further impact of the Chinese government's continued anti-corruption actions.

    In the recently released 2015/2016 financial year's first quarter (April 1, 2015 - June 30 day) performance bulletin, the Boboli group pointed out that Hongkong's sales continued to decline as of June 30th, a double-digit decline compared to the base, and worse than the declines in the second half of 2014/2015 financial year.

    The mainland is also not optimistic, slowing down from the high digits in the second half of fiscal 2015 to low single digit growth.

    In the face of such performance, Boboli had to shift the focus of the market and focus on the Japanese market.

    As we all know, luxury brands who are too dependent on the Chinese market and Chinese consumers are "very hurt".

    Although the Chinese almost bought nearly half of the world's luxury goods in 2014 (47%), the environment of the Chinese market will change and consumers' consumption concept will also change, so do not rely too much on a single market.


    • Related reading

    The Environmental Protection Of Fast Fashion Brands, The Road Of Balance Between Fashion And Environmental Protection Has Started.

    Industry Overview
    |
    2015/9/9 10:51:00
    30

    The Profitability Of Textile And Garment Industry Has Been Rising After Transformation And Adjustment.

    Industry Overview
    |
    2015/9/8 10:28:00
    26

    What About Luxury Consumers Who Don't Buy It?

    Industry Overview
    |
    2015/9/7 23:44:00
    21

    The Crisis Alert In Department Stores Has Not Yet Been Lifted.

    Industry Overview
    |
    2015/9/6 21:43:00
    28

    Multiple Reasons For The Department Store To Keep Away From The Pace Of The Times Is The Root Cause.

    Industry Overview
    |
    2015/9/6 16:41:00
    20
    Read the next article

    The Growth Of China'S Imported Cotton Yarn Is Much Higher Than The Average Level.

    China's yarn imports amounted to 5 billion 450 million US dollars, an increase of 3.5% compared with the same period last year, of which cotton yarn imports were the main source, with an import value of US $3 billion 900 million, an increase of 7.7% over the same period last year. The growth of China's imports of cotton yarn from Vietnam and Indonesia is much higher than the average level.

    主站蜘蛛池模板: 美女张开腿让男人桶爽动漫视频| 久久天天躁夜夜躁狠狠躁2022| 99精品偷自拍| 玉蒲团2之玉女心经| 天天操天天干天天做| 免费国产a国产片高清网站| 免费a级毛片在线播放| 久久亚洲av无码精品色午夜| 香蕉视频在线网址| 日本在线视频www色| 国产一区二区三区乱码网站| 中文字幕亚洲综合久久菠萝蜜| 激情五月婷婷色| 日韩大片免费观看视频播放 | 国产ts人妖另类专区| 中文字幕在线观看日韩| 精品人妻系列无码一区二区三区| 樱桃视频高清免费观看在线播放| 国产欧美精品一区二区色综合| 亚欧洲乱码专区视频| 青青青伊人色综合久久| 拍拍拍又黄又爽无挡视频免费| 再深点灬舒服灬太大了少妇| jizzjizzjizz中国| 欧美最猛黑人xxxx| 国模精品一区二区三区| 亚洲免费中文字幕| 麻豆视频一区二区三区| 无人码一区二区三区视频| 再灬再灬再灬深一点舒服| 99re热视频这里只精品| 欧美性xxxxx极品| 国产午夜精品一区二区三区不卡| 中文无码乱人伦中文视频在线V | 色综合久久久久久久久五月| 忘忧草社区中文字幕| 亚洲热线99精品视频| 婷婷丁香六月天| 新婚娇妻倩如帮助三老头| 免费人成黄页在线观看视频国产| 538精品视频在线观看mp4|