MUJI On The First Half Of The Year'S Annual Performance Increased By 20% To Accelerate The Expansion Of Stores

MUJI

This year, the two wave of price cuts has dropped to 2. The price reduction and the continued distribution of the outlets have made Muji a bumper harvest in the first half of the year, increasing by 20% annually.

Liang Yijia believes that the influence of Taiwan's "fewer children"

With stationery, furniture and household consumption of high quality and rationalized prices, no prints are in line with the needs of Taiwan.

Liang Yijia, managing director of Muji, stressed that despite the sluggish retail industry, Muji is "pretty good". This year the whole station will open to 38 stores, while the number of 7-ELEVEN counters is expected to reach 300 at the end of the year, plus the online shopping market, and the three channel annual performance target will be 3 billion 400 million, an increase of 20% over last year.

MUJI Muji has been the two wave of price cuts this year, the highest decline of 2, the price sense and the continuity of the paved points, which made Muji good harvest in the first half of the year, an annual increase of 20%.

Liang Yijia said that in the second half of the year, it is expected that the second Cafe&Meal MUJI will open in the middle of September and the middle of October.

He said that Cafe&Meal's first store in Taipei has been growing more than expected by 18-20%, and in addition to focusing on the physical market, it has also continued to expand its cooperation with 7-ELEVEN in Muji shop. It is expected to break through 300 by the end of the year, and now there are 286.

MUJI products are mainly sold in Taiwan, including 58% of household groceries, such as furniture, home appliances, stationery, stationery and so on, accounting for up to a total of two. In addition, the price reduction of the Japanese yen and the reduction of household products and the cost of the products also led to two times of the "no iron stamp" loyalty.

Liang Yijia believes that Taiwan's less children influence children's wear and stationery.

Consumption is high quality and reasonable price. Muji is in line with Taiwan's demand.

In fact, in addition to Taiwan's two quarter price cuts in spring, summer, autumn and winter, it also lowered prices in China from August to 37%.

In response to the simultaneous return of consumers to the exchange rate and cost reduction, there is also a significant expansion of the iron free powder group. The mainland market will also open 30-35 stores a year, accelerating the opening of 50 cities every year since 2017, so as to expand the market layout.

The same Afternoon Tea uniform tea, which is also a grocery store and catering complex store, now has 16 restaurants and a total of second restaurants. This year's second season, the unified afternoon tea is also included in the unified beauty map, which is hosted by Gao Xiuling.

The most important thing for AT this year is to replace the whole generation shop with two generation stores, including SOGO Zhong Xiao shop and light breeze shop to two generation stores. The performance has driven nearly 2 into growth.