What Should We Do If Chain Stores Continue To Be Depressed?

Today Mobile Internet In the era of traditional retail industry, the sales volume and profit have dropped to the freezing point of history. Many traditional retail chains are in a state of survival. The most urgent demand for them now is how to maintain and improve sales volume and how to maintain profit margins under such circumstances.

Let's not worry. The most recently popular retail chain terminal mobile management tool in the market is performance chain, which helps chain terminal stores promote sales, increase sales and increase profits. The performance consists of 9 major management modules: corporate culture, shop management, performance tracking, online training, fan management, display management, promotion execution, commodity management, and task synergy. Let's talk about their respective values or meanings respectively.

Corporate culture module. By setting up the "enterprise culture" module, the past Handbook, management system, brand Handbook, enterprise culture and idea vision of the paper have been electronically eliminated, thus directly eliminating the printing cost. More importantly, it is convenient for employees to understand and familiar with the company by fragmented time, enhance their sense of identity with the company, become familiar with and master the company's business and work processes, so as to enhance their initiative and enthusiasm in sales, and better and faster to invest in sales or service work.

Shop management module. By setting up "store management" module, through scientific retail Logic and process, standardize the work of store manager, seize the key links of store management, simplify complex work, and make orderly process of disorder, thus helping store managers liberate from trivial shop management affairs, and focus more on sales of stores.

Performance tracking module. By setting up the "performance tracking" module, we have a comprehensive understanding of the real time sales situation of the store, including real-time sales volume, completion schedule, performance notification of the employees, etc., so as to supervise and remind the salesmen to devote all their efforts to the sales, so as to work hard to complete the sales performance on time.

At the same time, in the "performance tracking" module, a "store manager PK competition" was created. The aim is to stimulate the enthusiasm of the store manager through the form of store manager PK, stimulate their working enthusiasm and do everything possible to improve sales performance.

Online training module. As the saying goes, sharpening is not the wrong way to cut firewood. By setting up the "online training" module, it is convenient for store clerks to accept the training of business skills at any time and place, including the training of gold medal shopkeeper, gold medal shopping training, management training, sales training, product training and so on, so as to improve their professional standard of service and better serve the good consumers, thereby increasing the conversion rate of sales.

Fans management module. The customer's back buying rate has a direct impact on the sales of stores. By setting up the "fans management" module, using the micro marketing to digitize the friendly relationship between customers, forming an emotional chain and social chain on the basis of chain stores, and interacting with customers through digitalized communication mode to obtain customer trust, thereby greatly improving the consumer's return buying rate.

Display management module. The image of a store, the display and display of goods directly affect consumers' desire to enter the shop and purchase. Through the "display management" module, the display and display of terminal stores are standardized, which improves the image of terminal stores in a comprehensive way, and enables terminal stores five sense marketing to land, providing consumers with a unique five sense experience, increasing the rate of entry and conversion.

Promotion execution module. By setting up the "promotion execution" module, with the help of the circle of friends and the spread of customers' word of mouth chain, new products and promotions, preferential information will arrive and effectively cover more potential consumers, attracting them to go to shops together, store drainage and improve sales conversion rate.

Commodity management module. By setting up a "commodity management" module, let store operators closely grasp and understand the sales information of goods, so as to decide how to match products with sales, how to refine the selling points of commodities, how to make reasonable pricing for commodities, how to manage inventory accurately, etc. this action helps to improve the management efficiency and level of commodities, increase sales and reduce costs.

Task coordination module. By setting up the "task synergy" module, it can facilitate the online transmission of all kinds of information between headquarters and branches before, between shops and shops, which improves the efficiency of communication and reduces the cost of communication.

In short, the performance is based on "no shop in the world is difficult to manage" as the mission and information technology to solve it. Sales performance The difficult problem of upgrading will lead to the transformation of retail management in the new era. The logic behind its 9 major functional modules all points to how to help stores promote sales, increase sales and raise profits. For those chain operators who are still worried about the slow sales of stores and the continuous decline of profit margins, it is time to use performance as a mobile management tool for terminal stores.