Traditional Department Stores Sell Cold, Electricity Supplier Bonded Stores Are Hot
According to industry sources, in Kunming, many shopping malls are like Golden Eagle South Asia stores.
In the first half of this year, the total retail sales of social consumer goods in Kunming reached 88 billion 580 million yuan, accounting for about 40% of the province's total, which increased by only 4% compared to the same period last year. The task of completing the target of 12.5% growth at the beginning of this year is very arduous.
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With the coming of the times, great changes have taken place in all walks of life in China.
The impact of e-commerce on traditional business is obvious.
Today, Taobao, Jingdong, Tmall and other online shopping mall, products can be described in a dazzling array of categories, only you can not imagine that you can not buy.
Inquiries around the world, similar prices, consumer choice is also increasing.
As the capital city of Yunnan and the only mega city in Yunnan, Kunming's business has been developing well.
Since last year, Xishan Wanda Plaza, love sea shopping park, Kunming square and Kunming modern square have been opened, and Kunming already has more than 30 commercial complexes.
But recently, Golden Eagle Business Group announced: to close to the whole life center strategy, the group's South Asia shop located in Dianchi Road, Kunming, Yunnan, has been closed since August 31st.
For South Asian stores, Jinying group said: because the business area is limited and the property belongs to the leasing mode, it can not meet the business plan of the large volume whole life center, and golden eagle will adhere to the development strategy of self-supporting property in the future. After careful consideration, the group decided to close the shop.
The closure of Jinying South Asia store has aroused speculation in the business community of Kunming. As a "old pier" on the Southwest Silk Road, how to maintain the vitality and innovation of Kunming is worth pondering.
Many reasons lead to "old friends" leaving.
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According to industry sources, in Kunming, many shopping malls are like Golden Eagle South Asia stores.
In the first half of this year, the total retail sales of social consumer goods in Kunming reached 88 billion 580 million yuan, accounting for about 40% of the province's total, which increased by only 4% compared to the same period last year. The task of completing the target of 12.5% growth at the beginning of this year is very arduous.
In recent years, the emergence of a large number of shopping centers in Kunming, the rise of e-commerce and the slowdown of economic growth have brought a certain impact on the operation of department stores. Many shopping malls are facing increasingly difficult investment and business difficulties.
"Old friends" quietly depart. Why? "Today's shopping malls are selling or selling," an industry insider said. "People who try clothes in shopping malls don't buy a lot of them. They are called" price families ". They try themselves on the Internet in the mall.
brand
The clothes in the store or fashion shop carefully check the quality and style, and then go online to buy them. The price is relatively cheap, some even seventy percent off or eighty percent off.
It's more and more common to see "no buy" or "just try not to buy". Traditional department stores are also helpless.
Why is the price of shopping malls so expensive? A person who does not want to reveal the name of the store said that the pricing of each item in the mall involves the ex factory price, manpower cost, promotion cost, the profit sharing cost of the mall, the tax and so on, and the price composition of different purchase channels is also different.
The phenomenon of "two landlords" is also an important reason for the relatively high commodity prices in shopping malls.
According to the commercial personages in Kunming, there is also a phenomenon of "two landlords" in the traditional commercial circles of Kunming. They charge the property by leasing the property, splitting the shop door to different brands, and collecting fees according to the form of rent or sales deduction.
Some rents can account for more than half of the cost of department stores.
Repetitive management of similar or brand is also one of the reasons why "old friends" have left.
People who shop regularly, especially ladies, know better.
Brand clothing
They usually have their own flagship stores, or there are stores in important commercial areas.
In the shopping malls of several major business districts in Kunming, it is easy to find that there are indeed a mixed brand of the same brand or similar style.
"Business new commandos" make people happy.
In August 8th, Yunnan's first cross boundary business line, the entity store, was launched by the excellent imported food outlet store, which was officially opened in the customs building of Kunming hi tech Zone and held a special sale.
On the day of the activity, the $200 thousand special item imported by the bonded store was sold out all morning.
Including price cuts, activities are close to 300 thousand yuan in all day sales.
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According to the relevant personage, Kunming excellent pass bonded store is different from the general business super, it is more like a temporary sale area.
On the shelf, dazzling red wine, milk powder, rice oil and other neatly arranged, the price is close to the people.
Here, you can enjoy a jar of German imported pure malt beer for 5 yuan, and you can drink 1L at 10 yuan, Germany imported UHT milk, and you can buy a bottle of Spanish wine for 20 yuan.
The mode of "direct sale of imported goods" is a new type of commercial shopping mode, which is expedited by Shanghai free trade area. That is the "bonded shop" in general sense. It provides consumers with imported products from the world such as food, mother and baby, fresh food, luxury goods, electronic products and other people's livelihood.
Kunming excellent pass bonded store is the first landing of the new sea model in Kunming. This direct selling store also appears in Shanghai, Shenzhen and Hangzhou.
Excellent Kunming Shop Director said, "at present, there are many imported foods in China, and there are many imported supermarkets, but there are few truly stable and controllable sources of parity.
What is the consumer's best buy? It's the price of Chinese cabbage, the quality.
The biggest advantage of the direct sale mode of bonded stores is that it can rely on the policies of the bonded area and the multiple supervision of customs inspection to enable consumers to enjoy high-quality imports at affordable prices.
The long break of traditional business "breakthrough"
To build Yunnan into a radiation center in Southeast Asia and Southeast Asia, Kunming's traditional business will have a long way to go in the future.
For the local government, under the new situation of implementing the strategy of expanding domestic demand, creating an upgraded version of China's economy and accelerating the pformation of government functions, it is particularly important for the local government to strengthen the circulation of domestic trade, guide the traditional commercial bodies to innovate institutional mechanisms, and foster new competitive advantages.
The head of the Kunming Municipal Bureau of Commerce said that in May this year, the Kunming municipal government and the Alibaba formally signed the "1688 global sourcing platform" and the "customs special district e-commerce platform" cooperation agreement. Kunming became the first city in the country to work together with Alibaba.
In June, the online countdown ceremony of Alibaba's "1688 global sourcing platform" KunMing Railway Station was held at the Kunming exhibition hall of hall 12, Dianchi International Convention and Exhibition Center.
In the same month, the municipal government and the Kunming Pan Asian world Agel Ecommerce Ltd signed the "Kunming customs special area management platform e-commerce platform third party generation operation service agreement agreement", clear "customs special district e-commerce platform" third generation service providers.
In 2015, the Kunming municipal government also set up a special fund for e-commerce development to support the development and innovation of e-commerce, mainly for e-commerce platform construction, e-commerce applications, e-commerce services, national e-commerce demonstration, e-commerce Park and Lou Yujian, and related research projects.
Facing the construction of Kunming commercial radiation center, there are still some difficulties: the internationalization of the market system is not high.
The advantages and advantages of the international gateway facing south Asia and Southeast Asia are not obvious. The position of "nerve endings" has not been fundamentally changed, and the radiation, power and influence on the international market are still limited.
It is estimated that the logistics cost of Kunming is still very high, and the total logistics cost accounts for about 22% of GDP, which is 4 points higher than the national average of 18%.
"Traditional business circulation organization and management form still occupy the leading position.
Industrial openness is low, core competitiveness is not strong, and is in the middle and low end of the global value chain for a long time.
Kunming enterprises in the downstream of the global competitive value chain are at the low end of the industrial division of labor, the main competitiveness of the market is weak, the ability to resist risks is not strong, and lack of leading enterprises in the leading industry in the whole country.
The opening consciousness is not strong, and the atmosphere of opening to the outside world is not strong.
Kunming City Commerce Bureau official said.
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