China Australia FTA Bonus Jingdong To Buy Australia Next Two Cities
Recently, the Sino Australian FTA Summit Forum was held in Beijing. More than 100 political and business representatives from China and Australia jointly discussed hot topics such as bilateral economic and trade cooperation, investment opportunities and personnel flow after the signing of the Sino Australian FTA.
In the meantime, Jingdong announced a strategic cooperation with Blackmores and Sanger to integrate the two well-known Australian brands into the Jingdong global purchase platform, and further share the dividends from the Sino Australian FTA.
Into the two brands of Ao Jia Bao and Shan Ge
Recently, Jingdong announced that it has reached strategic cooperation with Australia's two leading brands, ajiabao and Shan Ge, to provide Chinese consumers with excellent vitamin and dietary nutrition supplements and authentic Australian meat products.
Both Australia and Australia are famous in Australia.
brand
They are world-famous in health products and meat products respectively.
For example, Australia has 85 years of history, is the founder of natural therapy in Australia, Australia is ranked number one dietary nutrition brand.
Sanger, founded in 1973, owns beef, mutton, pork, poultry and other meat products. It is a well-known brand among Chinese consumers, such as Australian beef.
Health products and meat products are representative products of Australia. Jingdong and Australia and Jiabao reached strategic cooperation, which means that Jingdong is developing more deeply in Australia's cross-border electricity suppliers.
It is worth noting that when the strategic cooperation agreement with Australia and Jiabao signed the Sino Australian FTA summit, Australian Trade and investment minister Andrew rob led more than 30 Australian enterprises to visit China.
Minister Andrew Rob and Australian ambassador to China Sun Fangan and other Australian dignitaries also attended the signing ceremony of the Jingdong.
Investment in the first half of the year, harvest in the second half of the year
In June 17th, the Sino Australian FTA agreement, which lasted for ten years, was officially signed. This means that 5 to 12 years after the Sino Australian FTA comes into effect, the average tariff of Australian dairy products will be reduced from 12.3% to zero. In the next 10 years, the average tariff of Australian beef will be reduced from zero to zero at present. After 5 years, the average tax rate of Australian wine will be reduced from current 34.7% to zero. The final tax rate of Australian shrimp and crab products and abalone products will be reduced to zero.
The lowering of tariffs will enable Chinese consumers to buy Australian goods cheaper and will greatly promote the development of cross-border e-commerce in China and Australia.
How can Jingdong, who is good at catching up with the sky, let go of such opportunities?
In June 29th, Jingdong group CEO Liu Qiangdong personally led the team in Melbourne, Australia, to convene the Jingdong global buying Australia Investment Fair, and announced the launch of the Jingdong Australia Pavilion.
In less than two months, Jingdong signed a strategic cooperation agreement with Australia's two famous Australian brands, indicating that Jingdong's global investment from the previous investment to the depth of cooperation now.
For example, since its entry into China in 2012, Australia has cooperated with Jingdong, which was mainly sold on the Jingdong self operated platform and the three party platform. In July this year, after the opening of the Jingdong Australia Pavilion, it entered the global purchase platform of Jingdong, and opened an international flagship store for Chinese consumers.
It is understood that Australia's best moon oil has become the No.1 evening primrose product on the Jingdong platform.
Perhaps it is precisely because the Sino Australian Trade warming and sales performance on the Jingdong platform are gratifying that Australia decided to deepen its cooperation with Jingdong and upgrade it into strategic cooperation.
In the first half of this year, Jingdong stepped up its pace in the world. In less than half a year, the French Pavilion, the Korean Pavilion, the Japanese pavilion, the Australian Pavilion and the United States Pavilion were opened, and the cross-border electricity supplier was quickly arranged in the form of "self run + platform".
If in the first half of, Jingdong was mainly investing in business and laying infrastructure for businesses, Jingdong would go deeper in the second half of the year, not only introducing a large number of famous brands around the world, but also improving the depth of cooperation with these brands.
Jingdong's secret weapon for cross-border electricity providers
Objectively speaking, Jingdong is not too early to start on cross-border electricity providers, but this year it is developing rapidly. What is the main secret weapon? The answer is still hidden in the Jingdong mode.
As we all know, Jingdong is an example.
Self run mode
The main electricity supplier, because of its proprietary mode and self built logistics system, is able to ensure user experience in the whole process of consumer shopping, so it can rise rapidly.
Now, Jingdong is applying such a development mode to cross-border electricity providers, so as to achieve the goal of coming from behind and surpassing the curve.
Just like Jingdong used B2C to subvert Taobao's C2C in the past, Jingdong also used cross-border cross-border e-commerce development mode to subvert the uneven layers of the sea.
Hai Tao has a lot of problems, such as complicated payment, no guarantee for genuine products, difficult returns, long international distribution cycle, and so on, which has greatly affected the enthusiasm of Chinese consumers to buy overseas goods.
The Jingdong adopts two ways of self employment and attracting famous overseas brand merchants, plus supporting measures in purchasing, logistics, business supervision and so on. It can provide more quality and experience in products and services than Hai Tao.
Logistics is still one of Jingdong's secret weapons. In global logistics, Jingdong mainly through cooperation with well-known global logistics providers, such as in Australia, Jingdong and Australia Post cooperation, to solve Australia's domestic distribution and pick-up services, Australia's overseas storage, air shipping, Australia to China small package direct mail and other needs; in the United States, Jingdong and DHL to achieve strategic cooperation in logistics, DHL to provide international logistics services including international express, air, sea, warehousing, freight originating country distribution services.
In the domestic logistics, Jingdong's self built logistics system plays a huge role.
In cooperation with Shan Ge, Jingdong's cold chain logistics will give full play to its value and enable the original Australian meat products to be delivered to Chinese consumers faster and better.
As a result, Jingdong's cross-border e-commerce route is based on the resources accumulated by B2C electric providers, such as logistics, procurement system, quality control system, business supervision system and so on. With a better user experience, we can quickly attract famous overseas brands to enter, and obtain the trust of Chinese consumers.
Jingdong, of course.
Cross-border electricity supplier
This is definitely not going to stop here. The focus of global purchase is importing. The real goal of Jingdong is to go out and sell Chinese brand goods to the whole world.
In this way, both importing and going out, Jingdong will take all the consumers of China and overseas to seize all the links of cross-border electricity suppliers.
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