Haining, Zhejiang: Leather Fashion Town, Fashion Industry, New Heights

Speaking of Haining, leather is a topic that can not be carried away.

Zhejiang Haining not only has a strong leather industry foundation and a complete leather industry chain, leather and fur clothing output, leather trading volume, leather clothing export and export value 3 indicators, ranking first in the country all year round.

At present, there are 1486 leather industry enterprises in Haining, with a total output value of 16 billion 500 million yuan and 31 million 800 thousand leather garments annually.

In Haining, there are also famous leather carriers in China and abroad -- Haining China Leather City.

At present, there are more than 4500 merchants and more than 1000 brands in Haining China Leather City, with a daily average of 100 thousand passengers during the peak period.

With strong strength, in June 3rd this year, Haining leather fashion town successfully selected the first batch of provincial featured towns to create a list.

In the next 3 years, the characteristic town with a planned area of 3.5 square kilometers will be built as a new field for the development of fashion industry, integrating industry, culture and tourism. It will also become the "highland" of resource gathering in design, R & D, finance, science and technology, and Industry, helping Haining to pform and upgrade leather leather enterprises in the whole province.

Create characteristic town sample area

The leather fashion town located on the western side of Haining City, with its strong industrial foundation, significant market advantages and huge leading enterprise clusters, gathered Haining China Leather City, Haining provincial Leather City producer service gathering area, Haining provincial leather industry cluster characteristic industrial design demonstration base, Haining fashion industry base and Haining leather export processing zone, and the fashion industrial park being built.

At present, Haining is pressing ahead with the planning of leather fashion Town, making clear the industrial layout and the major industrial project plan during the 3 years' cultivation period, and on this basis, accelerating the construction of existing projects.

Reporters learned that 1 to July this year, leather fashion town has started construction of 9 major projects, the cumulative investment in fixed assets of 790 million yuan, of which the important construction content of leather city six phase of the project completed a total investment of 399 million 160 thousand yuan, completed 99% of the annual task.

In addition, a number of key supporting projects such as key enterprise projects, fashion industrial parks, leather science and innovation center, designer DreamWorks have also been put on the agenda.

"Our goal is, through 3 to 5 years of efforts, on the basis of the original Chinese leather fur production base, the distributed trading center, the technology information center and the brand collection center, we will build the town into the source and trade service center of the world leather fashion, the innovation and demonstration base of the leather industry pformation and upgrading, and the important fashion industry base of the whole province and even the whole country."

Haining Leather Development Bureau responsible person told reporters, "leather fashion town is not only a leisure shopping, consumer trade big market, also can see the world's leading fashion show, here to experience fashion and leisure life."

Reporters learned that since the beginning of this year, Haining has proposed reform and innovation as the driving force, insisting on the market as the main body, the government doing a good job in project planning, spatial layout and policy supply protection, and so on, featuring the characteristic towns as a new platform for aggregating resources, planning projects and upgrading industries.

With leather fashion town as a model to guide the development of other characteristic towns, the city plans to cultivate 15 distinctive towns in two batches.

In terms of policies and measures, Haining has formulated safeguards for land element resources, financial expenditure and planning support.

For the support of land elements, the higher level reward indicators after the completion of the establishment of characteristic towns will be returned to the territorial Government after deducting the turnover indicators.

In terms of fiscal policy, it is clear that the existing subsidy policy should be integrated and the emphasis should be placed on characteristic towns.

Start up new engine for industry upgrading

When fashion meets leather

What kind of spark will collide?

In recent years, the traditional advantageous industries represented by leather and textile have gradually changed to fashion oriented industries in Haining, forming a fashion and creative industry cluster covering the core and extended products of leather industry, warp knitting, home textiles and other fashion industries. Based on this, the leather town, warp knitting town and cloth town have been mainly planned, making it a new carrier, new platform and new engine for the pformation and upgrading of traditional industries.

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It is a multi industry cluster combination that crosses the boundary between the high value-added manufacturing industry and the modern service industry, and has become one of the most potential emerging industries at present.

According to the relevant person in charge of the Haining Municipal Bureau of letters, the development of the fashion industry is an inevitable requirement for Haining to push forward the pformation of the economic development mode and speed up the pformation and upgrading of the traditional industries. It is the leading consumer trend and Pei Yuxin.

The important content is also an effective measure to spread fashion civilization and enhance the international image of the city.

According to the introduction, through scientific planning and positioning, leather fashion town will take the Haining provincial leather industry provincial characteristic industrial design demonstration base as a breakthrough point, constantly promote the integration development of industrial manufacturing and industrial design, build a design base combining internationalization and specialization, seize the important links of R & D, brand building and so on, extend and optimize the industrial chain, accelerate the development of fashion creative industry, take it as an important entry point for the adjustment of industrial structure of leather fashion Town, and promote the deep integration of industrialization and information technology, manufacturing and service industry, and continuously enhance the added value of leather products.

In addition, Haining has built a "Sea city" and other e-commerce platform and electricity supplier park, constantly strengthening the "electricity supplier for the market", creating a new era of network economy, to achieve the pformation and upgrading of traditional industries.

In the future, leather fashion town will rely on a large number of fashion brand leading enterprises and numerous.

The company further extends and optimizes the value chain of fashion industry, intensifying design and marketing, fully excavating fashion elements, constantly concentrating the core elements of fashion industry, and gradually promoting the diversification and clustering development of related industries, thus becoming a fusion area of production and city interaction.

Reporters learned that in the next 3 years, leather fashion town plans to complete the total investment of 6 billion yuan. By 2017, the industrial output value will reach 20 billion yuan, the market paction amount will reach 14 billion 500 million yuan, the tax revenue will reach 1 billion 200 million yuan, and the number of tourists will exceed 6 million.