• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    COACH Tmall Official Flagship Store Synchronizes With Official Website

    2015/9/6 14:32:00 91

    COACHTmall Official Flagship StoreOn Line

    Today, luxury brands' entanglement in e-commerce is still global, changing consumer habits, changing market conditions, and yearning for cash.

    It may accelerate brand change.

    For a long time, luxury brands pay attention to experience and want to control all details.

    As a result, brands like Celine will repeatedly say "never touch the net". After the acquisition of Net-a-Porter, Rupert, chairman of the group, called on all luxury brands to join the platform, thus ensuring brand style and resisting the impact of other e-commerce channels.

    Many luxury brands around the world have launched an attempt to build their own e-commerce platform.

    Self built platform can control all aspects of sales.

    Not only can the website image conform to the brand style, but also the best supplier can be selected in logistics and customer service to ensure customer satisfaction.

    In September 4th, "COACH official flagship store" was quietly launched on Tmall.

    Open COACH Tmall flagship store, the page and COACH's official website are very similar, but Taobao's Wangwang and so on are Tmall's settings.

    The products are classified according to ladies' products, men's products, 2015 series of autumn and winter series, and a number of handbags are displayed. The price is in the range of 2000-5000 yuan, and the quantity of goods is relatively small.

    The reporter learned from those close to COACH and Tmall that COACH flagship Tmall flagship store is still in the process of "loading goods". After completion, it will be able to synchronize Tmall flagship store and official website goods, and the price of products will be consistent with the COACH official website and COACH entity store in China.

    The choice of early September may be intended for Tmall's "double 11" activities.

    COACH confirmed to reporters that Tmall COACH flagship store is indeed "open".

    Tmall also confirmed the news.

    Both sides are very low-key about this and have not launched any positive publicity activities outside.

    In fact, COACH is not new to Tmall.

    In 2012, COACH celebrated the establishment of the world's 70th anniversary company and opened the Tmall flagship store in China. At that time, COACH was positive.

    But only a month later, the COACH flagship store was offline.

    COACH stresses that

    Offline

    It is not because of bad sales or other misfortune, but "originally planned for only one month".

    But COACH is still one of the most active luxury brands for e-commerce and digital media.

    After testing Tmall's flagship store, COACH also developed its shopping function on its official website, and COACH official website has also become an official online store.

    At that time, many luxury brands in China were already discussing whether they should cooperate with Jingdong, Tmall and so on.

    At that time, COACH might expect more of its official online store. After its completion, the Chinese CEO at that time did not forget to chat about this platform on various occasions.

    COACH, the official online shop, the goods are consistent with the physical shops, the price is no difference, but only during some activities, customers enjoy online shopping.

    "We will provide it at Tmall flagship store.

    COACH

    The link of official website, so that consumers can go to the official website to learn more about COACH brand, marketing activities and so on.

    COACH told reporters on September 4 that the flagship store opened at Tmall will not be as time limited as it did last time. The relationship between Tmall stores and COACH's own official online stores is complementary and strong.

    When COACH was tested in 2012, there were few big brands on Tmall, not to mention luxuries.

    Over the past few years, Tmall has spared no effort in striving for big brands. Some of the more high-end fashion brands have appeared on Tmall, especially cosmetic brands, including Estee Lauder, CLARINS and so on.

    In 2014, the opening of Tmall Burberry flagship store was regarded as a major event of Tmall, which opened up official cooperation.

    In the past few years in China,

    Ferragamo

    Hugo Boss authorized domestic e-commerce platform to launch online sales, and Burberry Burberry opened flagship store on Tmall.

    These few "authorized" modes have been controversial in China.

    Cooperation between the two sides is often referred to as dissimilar styles and too low sales.

    From the COACH point of view, 2012 is a good year, the company set up 70th anniversary, and prosperous business in China.

    Maintain two digit growth and open 30 stores in one year.

    In the 2015 year of September, the market for luxury goods was not good enough. COACH also encountered some setbacks and challenges.

    Not long ago, COACH just closed its flagship store in central Hongkong.

    This year, COACH plans to open 25 stores around the Chinese market and close 11.

    COACH suggests that brand positioning should be shifted from "the luxury of being in touch" to "modern luxury".

    In China, Estee Lauder opened its own official online store earlier. Hugo Boss also operates its own official online store while authorizing it.

    The relatively small Alexander McQueen also set up an official online store in China. Customers can pay the 180 yuan freight to buy the genuine Alexander McQueen, but wait for shipment from Italy.

    The problem is that the core of the success of the e-commerce platform lies in the flow. Under the intense competition of the electricity supplier, it is necessary to consume an astonishing marketing cost for stimulating the traffic flow.

    No matter which luxury brand, it is a worthless and irrational decision to drive the electricity supplier's flow with its own cost.

    Warehousing, logistics and so on are not small expenses.

    For COACH, Burberry, such as "light luxury" brand, the most important thing at present is website traffic.

    With traffic, sales are possible.

    At present, many luxury brands may start from this angle, decide whether to build their own platform, or cooperate with Tmall.


    • Related reading

    BILLBOARD And JIMMYCHOO Work Together.

    Instant news
    |
    2015/9/4 21:45:00
    13

    Celine Former CEO Serge Brunschwig President Of Dior Homme

    Instant news
    |
    2015/9/4 16:15:00
    45

    H&M Hangzhou'S First Flagship Store Opened In September, And China Is Still A Key Market For Sales.

    Instant news
    |
    2015/9/2 11:56:00
    63

    Alibaba'S Market Value Evaporated 71 Billion Dollars In 2015, And Its Share Price Fell 5%.

    Instant news
    |
    2015/9/2 9:49:00
    38

    The Taiwan Media Also Exposed An Oolong Army Anti Japanese War Major General'S Clothing Show.

    Instant news
    |
    2015/9/1 15:56:00
    349
    Read the next article

    Metersbonwe Lost More Than 90 Million In The First Half? Down 152.98% From A Year Ago.

    主站蜘蛛池模板: 97人妻人人揉人人躁人人| 中文字幕在线免费看线人| 精品国产三级在线观看| 国产精品高清一区二区三区| 六月丁香综合网| 18videosex日本vesvvnn| 新版bt天堂资源在线| 亚洲精品tv久久久久久久久| 陈冰的视频ivk| 國产一二三内射在线看片| 久久人人爽人人爽人人av东京热| 狼友av永久网站免费观看| 国产成人mv在线播放| jealousvue熟睡入侵中| 日韩欧美二区在线观看| 亚洲色国产欧美日韩| 蜜桃成熟之蜜桃仙子| 国产超碰人人模人人爽人人喊| 久久久久大香线焦| 欧美激情一级二级三级在线视频 | 亚洲人成中文字幕在线观看| 美国式禁忌矿桥矿17集| 国产白嫩美女在线观看| 一二三四区产品乱码芒果免费版| 星空无限传媒好闺蜜2| 人人做人人爽人人爱| 青青草a国产免费观看| 国产色丁香久久综合| 中文字幕在线免费播放| 欧美va天堂在线电影| 免费中日高清无专码有限公司 | 日本卡三卡四卡免费| 亚洲福利视频网址| 老司机午夜精品视频播放| 国产真人无码作爱视频免费 | 最近免费中文字幕mv在线电影| 国产亚洲欧美久久久久| 888亚洲欧美国产VA在线播放| 成人a级高清视频在线观看| 久青草无码视频在线观看| 毛片色毛片18毛片美女|