Clothing Enterprises Need To Break The Inertia Order Mode To Improve Sales Forecasting Ability.

In 2015, it was destined to be an extraordinary year for the garment industry. Now that the industry is getting into the cold winter, many brand enterprises are reforming their strategies from the aspects of supply chain, multi-channel inventory management and store management.

"Inventory is the most fierce capital chain killer of clothing enterprises." Experts in the industry have joking about the impact of inventory on garment enterprises. In the annual report recently released by garment enterprises, net profit diving has occurred in over 60% enterprises, and inventory has become the biggest promoter of the decline in performance. Seasonal discounts and festival promotions have become the main means of clothing enterprises to digest inventory. In fact, clothing companies need to take precautions if they want to really solve their inventory problems.

1 improve sales forecasting ability

For garment enterprises, high inventory is undoubtedly one of the most troublesome problems for them last year.

The sharp increase in inventory has become a precursor to the deterioration of garment enterprises' performance. As early as the 50s of last century, due to the backlog of a large number of unsalable products, many large Japanese clothing enterprises encountered inventory haze, and their operations were in trouble or even went bankrupt. It is this crisis that many executives of clothing enterprises wake up to realize that the appearance of sales crisis in clothing enterprises reflects the sharp increase in inventories.

From raw materials, semi-finished products to finished products, every garment enterprise inevitably produces a certain amount of inventory. Inventory not only accounts for capital and limited space resources, but also increases personnel costs and management costs, so inventory is often regarded as a barometer of business conditions. Product unsalable is one of the deep reasons for inventory backlog, and the essence of product's unsalable sales is the failure of enterprise's sales forecast.

Clothing companies often get from distributors. Terminal retail Information, and ignore the in-depth line, from the store, store sales, consumer opinion. For the development of new clothing, garment enterprises will all hope to find a line of designers and well-known design team, but ignore the trend guide from the target consumer group.

2, breaking the inertia order mode.

The neglect of the source has led to a deep inventory problem. The most urgent task for clothing enterprises is to stock up.

People in the industry say that many agents and franchisees take orders from garment enterprises as samples, which results in the fact that many garment enterprises will be put into production according to the order quantity after they have finished their orders. "Whether the final agent or franchisee can sell the order quantity will be irrelevant."

For example, in the past two years, many brands Order-placing meeting Dealers often choose their clothing styles and order clothes according to their market expectations. In addition to the simple explanation of new clothing, brand dealers and distributors are almost zero during the ordering period.

Analysts pointed out that brands and franchises, agents from the initial ignored each other after the mutual buck passing, eventually forming the two sides of the stock. Affiliate, agent and terminal retail have the most close relationship. Brand dealers need to guide the two to order according to the product structure of enterprises and designers. Brand operators only focus on order quantity, ignore guidance and communication, will become clothing wholesale enterprises, and enterprises will also be more difficult to deepen the market and make strong brands.

3 special marketing instead of cheap calling

"Book capital has shrunk and warehouse inventories have increased." Become the majority Clothing enterprise True portrayal. Clothing enterprises need to adjust the garment production line, management and operation mode according to the market situation, and arouse consumers' low buying desire. Therefore, it is not enough to motivate consumers to buy clothes.

At present, there are three ways to eliminate inventory in clothing enterprises: discount sales promotion, scissors sale, charity sale. Although the enterprise can transform the compressed inventory into cash for business activities in any way, but if the enterprise wants to maintain its brand image and stock its products with higher gross profit, it can use new and old products to match the way to regenerate the vitality of the inventory commodities. For example, Erdos and other garment enterprises are cleaning up inventory through promotion.

In addition to the promotion of physical stores, many garment enterprises also regard online sales as a good place for stock sales. However, under the guidance of the agency's inertia order mode and order thinking, is it possible for the sales and business performance to improve?