How Does The Wanda Electricity Supplier Behind The Frequent Change Of Fortune Make A Break?

In the Internet field, Wanda's development status varies from one industry to another. For example, Wanda cinema is the most successful Internet product, and has cooperation with cat and eye, public comment, Taobao and other online and offline businesses, and has invested heavily in the field of Internet marketing.

But some formats are still in the initial stage of Internet.

The development of various formats of the Internet is uneven. The cooperation between Wanda electricity providers and various formats is delicate, and it is difficult to go hand in hand in development.

And various formats companies are also watching Wanda electric providers have enough ability to do well in the integration work.

In the future, the relationship between Wanda electricity supplier and various formats of the group can have a variety of options, such as various formats to continue to do their own things, share the underlying data to Wanda electricity supplier, Wanda electricity providers do the underlying services of various formats.

Or all kinds of Internet business will be taken over by Wanda electricity supplier.

Tencent, Baidu and Wanda announced a joint investment of 5 billion yuan to set up Wanda electronic commerce company. Up to now, it has been more than a year ago, and no more than just 2 months online.

At present, the financial situation of Wanda's electricity supplier has not been reflected in the earnings of Hong Kong listed companies Wanda business.

At the beginning of Wanda electricity supplier's establishment, some even worried about Ma Yun, speculated that the future electricity supplier pattern may change because of the intervention of Teng million, and the field of electric business will no longer be the only one of Ali.

It was not until this July 31st that Fei fan network was formally launched to operate that people realized that they were worried about themselves.

At the beginning of the line, there were only three restaurants, movies and points on the front page of the website. There were 4 quick entries on the side, including restaurants, movies, entertainment and players. There were very few food categories, and all of them were distributed in the form of free vouchers. Under the classification of films, we could see the latest hot films and support the online seat selection, but the cinema only supported Tongzhou.

Shijingshan, Chaoyang District and Wanda Plaza, Jianguo Road, while entertainment and player services are duplicated. They are game services for large players. The integral maintains the inherent service of Wanda Plaza and provides integral interchangeability.

In the face of Fei fan net, some market participants exclaimed that the electronic commerce company invested 5 billion yuan has crashed out of the net.

A month later, in addition to improving the catering classification, adding a new Fasthotel entrance, the integration of gamers and entertainment has not changed much.

Although Wang Jianlin, chairman of Wanda Group, said at the very beginning that the mode of Wanda electricity supplier was different from that of Taobao and Jingdong, but the performance of Fei fan net still disappointed many people.

The reasons for success are always similar, but the reasons for failure are different.

Recently, the blue whale TMT interviewed the relevant people and talked about the problems of Wanda electricity supplier in their eyes.

Former Wanda electric core executives in the dialogue with blue whale TMT said, Wanda electricity supplier is currently the core problem is that although there is a big development goal, but the lack of a clear path of development top-level design, it should be clear about its role in the Wanda Commercial empire.

Wanda Group has made some changes to the location of Wanda's electricity supplier. At first, Wanda electric business was supporting the Internet pformation of Wanda Plaza.

The electricity supplier industry is booming. In the first half of last year, Wanda business was also listed in Hongkong. At this time, Wanda Group turned Wanda's support business from Wanda Plaza into a pillar business of Wanda Group.

The core executives believe that Wanda is right to make the big trend of electricity supplier, but within Wanda, it is necessary to smooth the location of Wanda electricity supplier, and the relationship between Wanda electricity supplier and various formats companies in the group will give Wanda electricity supplier leader the right to speak.

In addition, executives interviewed also mentioned:

Starting from real estate, the implementation of semi militarized management is different from pure Internet enterprises. The will of the officers is very important. Some things do not play according to the Internet, and dress and punching requirements are also strict.

Because of this, the executive chose to quit his job after working for some time, and pferred to another Internet Co as VP level executive.

Another Wanda employee interviewed said that Wang Jianlin did not seem to use WeChat and rarely access the Internet, mainly through meetings to understand the mobile Internet.

As the leader of Wanda, only through the second-hand information from other people to understand the rapidly changing world, can we produce an intuitive and accurate understanding and positioning of the Internet, and whether we can do well the Internet products?

At first, the market had great expectations for Tencent and Baidu's role in Wanda's electricity supplier, but in reality it was not very big.

The source said that on the one hand, they did not invest much money, and still dominated by Wanda.

In addition, the advantages of Tencent and Baidu are mainly concentrated on technology and traffic advantages. However, the core issue of Wanda's electricity supplier is its own positioning, and the relationship between various formats.

In addition, Internet companies are accustomed to using the free business model, and then the wool is on the dog, and the charging business is the main source of revenue for traditional formats. It is difficult to accept the temporary damage of the free business mode, so that there are many disputes between the formats and Wanda electricity suppliers.

One person

Expresses, Wanda and Suning are very similar, but in the aspect of electric business, Wanda lacks the courage of Suning to resolutely do business.

Suning even changed the name of his company to Su Ningyun.

Fei fan network is only part of the great vision of Wang Jianlin, chairman of the board. It is far from ideal state. Wanda electricity supplier still needs to grope for it.

At present, the real business and Internet of tengmillions are still two skins, and Wanda electricity supplier is still a concept.

Wang Jianlin feels that offline business needs to be extended to the Internet successfully, and it has to be successful and experienced.

So there was cooperation with Suning.

It is rumoured that Wanda electricity supplier will move to Shanghai, because Wanda has made a piece of land in the south of Pudong New Area. The local hope that Wanda Group will put part of its business in the past. Wanda may bring the headquarters of the two emerging businesses of Finance and Internet to Shanghai in the future. It is doubtful whether the Wanda electricity supplier will recombine the team in the future.