S DEER San Diego Hefei Head Office Opens

On the day of its opening, S DEER Hefei general store was shining and its art was full of flowers.

One side symbolizes the new space of S DEER's aesthetic exploration journey. With unique design language and space furnishings, it brings an unprecedented shopping experience to Anhui friends.

The special theme of the opening ceremony, the fashion show of "Yi Xin Jian Xin", has gradually presented the three theme series of S DEER2015 autumn products, imitating the change of the image of the time, bringing the viewer from the beginning of the long distant blues to the future of persistent exploration.

S is DEER.

The heart of the shop in 7 years' time is

Over the past twenty years, the movement of brand journey and artistic conception is also a new touch of S DEER's new aesthetic space.

S DEER national image stores have opened a new space upgrading plan.

The new shop space design, based on the selection and combination of materials, takes the meaning of "early heart" as the source, and presents the neutral and broad contemporary simplicity style as visual clues.

The surface of irregular columns is made of sand blasting, and the particles are full of sense, which is the most simple reduction of the natural stone.

Laying bricks on the wall is regular and orderly.

This is the two different visual state of stone imitation, representing the blending and coexistence of reason and sensibility.

Wooden floor and display rack, simple, restrained, natural texture gives out the beauty of silence.

The black steel shelf has a clear line and a good proportion. It expresses a minimalist style of modernism.

Whole store

Alienation results from the division and cutting of different functional areas and the infiltration of styles.

Season products are carefully displayed according to different theme series.

Neutral, pure white light source, distributed in different regions, dark and orderly, rational deep.

You and I walk through it, accompanied by music, appreciating and selecting our favorite clothes, feeling and exploring the heartbeat.

Walking through sculptures, interacting with light and shadow, interact with the unique mind at this moment.

A group of abstract modeling column sculpture is the "tenon and mortise pens" and the soul of structure in the whole space. It symbolizes the dual meaning of tracing and exploring. It not only implies S DEER twenty years, but also expresses the unrelenting futurism aesthetic pursuit of the brand on the road of style exploration.

Abstract sculpture modeling, narrating an artistic imagination of the future, with a simple and tough material combination, imitating the original mind, creating a pure sense of vanity.

The irregular pillars are born from the earth and are powerful and powerful. When they reach the top, they naturally merge with the top and then live along the top. It is like a complete post-modernism sculpture. It still seems to be in the state of unfinished waiting for exploration and carving, and echoes with the theme.