Lin Yuqi: Design Makes Children's Shoes No Longer Intelligent.

Just like "smart wearable device" is a new product after a sparkle collision between mobile Internet and traditional manufacturing industry. It is permeating life and using Internet users' thinking to serve consumers.

Many children's shoes combined with intelligent wearable devices began to cross the border attempt. It has become an important leap and representation of "children's shoes making", but it is also in the stage of trial and experience, for example, it will have hardware replacement and maintenance problems.

Lin Yuqi hopes that design will eventually return to the essence.

Lin Yuqi also hoped that he would have the opportunity to make a cross-border integration and graft with the Internet platform, and make the traditional industries better. But he believed that the combination of technology, Internet and design would be a good design based on "serving the market and serving users". It should have a unique brand personality, and should be integrated into life, so that people could feel its comfort and existence. This is the highest combination of technology and design.

Lin Yuqi, chairman of gir te limited, is the first designer in China to engage in the design of children's shoes.

Twelve years of design career, no gorgeous crowning, no attention aura, Lin Yuqi is such a local Chinese children's shoes designer.

Along the way, in addition to leading the evolution of children's shoes industry design process, he also realized the gorgeous turn from designer to brand operator.

All this is no accident.

He has always believed that design is not just about the dazzling visual sense, but also the detailed study of breaking and breaking the market. The product line has changed from single to diversified portfolio, and has thoroughly understood brand management and consumer demand.

And the brand is not only on the design level, but the difference in the "management" level can reveal the brand personality.

The first man to eat crab needs not only courage and courage but also foresight.

In the early stage of the development of children's shoes industry, local children's shoes enterprises still stay at the time of "copy edition and follow suit". Lin Yuqi has stepped out a key step in the design of children's shoes.

Lin Yuqi told reporters that because of his love for design and the desire to build a good pair of shoes for his children, he made his way to design and made him the first person to eat crabs in the children's shoes design industry.

"Ten years ago, designers in the entire Quanzhou area were almost immersed in the world of adult shoes design, and the design of children's shoes was only incidental."

At this time, Lin Yuqi, who was the father of his father, set his eyes on the feet of the children.

He thought, caring for children and caring for the next generation. In the near future, social concerns should return to children.

Therefore, Lin Yuqi began to sprout up his innovative ideas, set out his own version and set up a booth for sale at China (Jinjiang) International Footwear Fair.

It was almost unprecedented at that time.

Slowly, many local children's shoes enterprises began to approve of his design, which has become a key step for him to step out the design of children's shoes.

So to speak,

It is a very planned person.

When he felt that his design concept and cognition of the industry began to mature, he started training courses and set up his first design team.

In a few years, he led the "Lin family class" for many well-known domestic children's shoes brand design and development format, attracting children in Fujian, Zhejiang, Guangzhou and other places have attracted children's shoes, Lin Yuqi's studio has become the largest domestic children's shoes development room.

Lin Yuqi is very persistent about the perfect pursuit of product design.

For this reason, he had postponed the order meeting because of the unsatisfactory design of several shoes.

On one occasion, the company held a large agency order meeting. Everything was arranged properly, but unexpectedly, a few days before the order meeting, Lin Yuqi suddenly announced that the order would be postponed.

At first, everyone was very surprised and puzzled, but when we saw that Lin Yuqi repeatedly played with every shoe in the R & D room and thought of every design concept, he knew that for Lin Yuqi, every design was a confession of a pair of shoes, which could be accommodated to others, and Lin Yuqi could not cope with it.

His attitude towards design is "no mercy".

Lin Yuqi pursues perfection for every design, not only in design.

"In fact, after the completion of every quarter's design and the launch of products, we will not only summarize the problems that come back to the front line of the market, but also gather information from various cities and listen to the feelings of agents, parents and children on shoes. Then we will collect and analyze these large numbers of market data, and scrutiny from the perspective of the market, and think from the children's perception and enrich their thinking."

Lin Yuqi said, "design comes from life and the market itself. After market inspection, the original part of the design is precipitated into a brand classic, while the other part is adjusted in the next quarter's design to cope with market changes."

Lin Yuqi believes that every good design works in addition to its excellent design ability in terms of color and style, it requires designers to be precise and precise.

It has a good control over market structure, product mix, brand management, consumer trends and so on. With the love of design, it accumulates and comprehends from life and work.

"In the design of children's shoes, we really break up consumer demand, market shape and other factors, analyze and explore, design and develop, and finally make a most suitable product."

Lin Yuqi said that in many creative designs, many designers will look for inspiration and learn from and imitate them in the design of some advanced countries. But the so-called children's shoes design centers in many countries are just a workroom. Their designs are not systematic, and they are not integrated with R & D and production. At the same time, they haven't made timely response and research to the sales of the market. How can they be a successful market product?

In Lin Yuqi's view, in order to promote the production of Chinese children's shoes, the training of professional talents is particularly important.

The first "gill Cup" cross-strait college student design workshop in 2015, jointly organized by the Quanzhou Industrial Design Association and the gill limited company, is probably an attempt.

According to the briefing, the design team involved in the event is composed of 16 students from the Tainan applied science and Technology University, Asia University, Tianjin Academy of Fine Arts and Huaqiao University.

In a short span of 8 days, the 8 groups of students handed over 32 pieces of work, creative and bold, from the concept of inspiration to product performance can be well integrated with the market, and even break through the existing products in the market, breaking through.

The inherent conceptual mode of design.

Lin Yuqi believes that this creativity and imagination are valuable assets.

This is not just a competition, but also a collision of ideas, which opens the beginning of the production, learning and research mode of the National Children's industry, and inject fresh design atmosphere into the enterprise.

He expects that in the future, more and more innovative talents will enter into the enterprises and promote the development of children's shoes design industry.