It Is Important For Clothing Store Managers To Be Coherent.

Store manager is the leader of a shop, the link of corporate culture information pmission, the executor and the specific operator of the company's sales policy, the spokesman of enterprise products, and the core of the store.

Therefore, the store manager needs to stand on the operator's position, analyze the store operation comprehensively and scientifically, and fully implement the company's management policy.

Execute the brand strategy of the company and give full play to the functions of the store manager.

Franchised stores

To achieve efficiency, we can reflect the overall management level. How to improve the sales of exclusive stores is the focus of the whole clothing industry.

The store manager is the soul of a franchised store and the leader. The ability and leadership of the store manager directly affect the performance of the whole store.

As a store manager, his duties should include

1, understand the brand's business policy and implement sales strategy according to the brand's characteristics and style.

2, comply with the company's regulations, carry out the instructions from the higher authorities, and complete the tasks assigned by the company.

3, responsible for managing the daily work of the counters, supervising and evaluating the work performance of the shopping guide, timely reflecting the staff dynamics, and training the shopping guide.

4, responsible for inventory, account book production, merchandise pfer accurate.

5, responsible for goods in the store to make up, display of goods.

6, assist the manager in dealing with and improving the operation of the counter.

7. Assist the supervisor in communication and coordination with the department store.

8, regularly provide public relations promotion activities around the brand as required.

9, understand the surrounding brand sales, register and provide daily store flow data.

10, stimulate shopping guide

Adjust the shopping atmosphere.

Store operation is usually divided into three periods.

In addition to opening electrical appliances and lighting equipment, leading the shop assistants to clean the storefront, the morning meeting will be held. The contents mainly include the company policy and the announcement and communication of the day's business activities; the analysis of the business situation of the day before yesterday; the review of the work performance; the training of new staff, the successful selling skills; the stimulation of work enthusiasm and the encouragement of morale of the staff.

In addition, we also need to order some items. The stores should check the standby cash and check the business report of the day before, and send the company.

stay

The store manager should pay attention to the following tasks: checking the appearance of the salesperson, dressing the work clothes, wearing the work cards, supervising the operation of the cash register, grasping the sales situation, controlling the electrical appliances and loudspeaker equipment (stores), packing the paper and packing bags for ready use, maintaining the cleanliness of the stores, storehouses and fitting rooms, timely replacing windows, models, and displaying merchandise; paying attention to suspicious personnel, preventing the loss of goods and accidents; assisting the customers to solve the problems in the consumption process in time; collecting market information, doing well the sales analysis; tidying up company documents and notices, and finishing the preparations before and after the sales promotion.

After the operation, check the accounts, fill in the business statements, check the business items and keep them properly, and reserve the reserve funds.

And check whether the electrical equipment is closed.

Put an end to fire hazards, stores check whether doors and windows are closed, and whether there are other personnel in the store.

In terms of goods, the manager has the right to make suggestions and suggestions for the distribution of the company, and has the right to refuse the goods with quality problems.

In terms of personnel, the manager has the right to participate in the primary recruitment and recruitment of the business personnel; he has the right to reward and punish employees; he has the right to dismiss employees who do not meet the company's requirements or perform badly; he has the right to make suggestions for mobilizing, promotion, demotion and resignation according to the performance of his employees; he has the right to inspect and assess the daily performance of his employees; he has the right to decide on the unexpected events in the store; he has the right to decide the allocation of goods in the store.