Claiming 100% Japanese Brands, "Name Creation And Superior Products" Were Revealed. Most Of The Products Were Made In China.

Recently, some netizens posted the news, claiming that the "famous brand" products that were "red" and "cheap" in the streets of China were sold under the banner of Japanese brands.

The survey found that the brand was 100% of its brand, but most of its products were made in China. And the brand has applied for trademark registration in China more than half a year earlier than in Japan. Many designs are very similar to those of other famous brands, but the price is much cheaper. The legal profession believes that its behavior is misleading consumers.

Most of the goods in the store are made in China, and the originality of the products is doubtful.

In 2014, the name of the best quality products stationed in Shanghai, in a short span of a year, has opened more than 30 branches in Shanghai.

On the morning of September 10th, reporters arrived in Xhenzhuang. MINISO Shops. When the 10 door opened, customers came to the store to shop. In just 5 minutes, 3 customers came to the checkout counter to check out.

Customer evaluation to the reporter said: "famous brand is a Japanese brand shop, a lot of goods are 10 yuan, most of the girls' beauty skin care products and daily necessities, although the price is cheap, but things are still very delicate, the type is also quite complete."

It is reported that the "name and quality products", which is known as the brand of Japanese fast fashion designers, sells cosmetics, daily necessities and accessories. In the most prominent position in the store, surging news reporters found almost identical packages in design and appearance to the Longchamp brand. The commodity tag shows that the place of origin is Guangdong, which is called "Japanese big brand simple handbag". There is no price tag on the tag, but as broadcast claims, "the price of the goods not priced is priced at 10 yuan." In fact, according to the reporter, if the bag is sold in Longchamp brand store, the price will be about 1000 yuan, 100 times the price of the name brand. Customers constantly try to carry this bag in the shop.

There are many cosmetics in the shop, such as facial cleanser, mask and make-up water, which are similar to other famous brands in packaging design, but they all have their own brand names. After comparing the price, the reporter found that the price of "famous brand" is relatively cheap. Almost all products are printed with the word "made in China" (made in China), not from Japan.

In this regard, some netizens expressed support: "anyway, I buy things, look at the brand word of mouth, two look at the price performance, and then look at the actual demand, what Chanel, Burberry, that is the world of white Fu Mei, in my world, good use of cheap is the kingly way, the name of the product can give me such a product."

However, some netizens do not buy it, holding reservations: "so cheap is not likely to be Japanese goods, anyway, is afraid to buy." And many of them are counterfeit brand design, infringement suspects.

In addition, Japanese customers found that there was a problem with Japanese name spanlation on the name of the products. Japanese names and pseudonyms were hard to match.

China's trademark registration is six months earlier than Japan's. Japan's quality is propaganda.

The surging news reporter saw on his official website that the famous brand is Japan. Fast fashion Designer brand, headquartered in Tokyo, Japan, was founded by Japanese young designer Miyake Junya and also served as the chief designer. It is the pioneer of the global "consumer life of fashion, leisure and life".

The brand also claimed on the official website that at present, there are thousands of shops that have been officially opened and signed in the world, with an average of 80-100 stores a month, and insist that they are "100% Japanese brands", and have drawn materials from all over the world. Over 80% of the products are designed from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China.

However, reporters in its official website store statistics page saw that there were only 4 shops in Japan, while the number of Chinese shops accounted for the vast majority. A Japanese student in an interview with surging news reporters said: "in Japan, 5 years ago, I never saw a famous brand of excellent products, nor did I ever hear of the designer of Miyake Junya in Japan. Would you like to work with Lssey Miyake (a famous Japanese designer)?"

Earlier, media reports reported that Ye Guofu, a Chinese entrepreneur who was behind the scenes, was a Chinese entrepreneur. He once told reporters that the slogan of "100% Japanese quality" is a way of advertising packaging and acknowledges that 90% of the products are made in China. Ye Guofu also said that the Japanese spanlation error was because "computer Baidu really has problems."

On the Internet website of Japan's concession hall and China trademark, surging journalists found that the date of application for trademark registration in China was September 2013, but the brand registration in Japan was earliest in April 2014. That is to say, it is more than half a year later than in China. The reporter called Mr. Jiang, an intellectual property agency in Beijing, to reveal the whole process of the trademark registration of the famous brand, "the first registered trademark of the name" Chuang Hao Gao "was a trademark in the form of pure characters, without any modification. After several revisions, it was finally spanformed into a trademark that is very similar to a popular clothing brand. "

In September 11th, the surging news reporter called the office of the East China Office of the best quality product, and the staff responded that the "name creation excellent product" was 100% of the Japanese brand. The reporter asked, since it is a Japanese brand, why the time of trademark registration in China was earlier than that in Japan, the employee indicated no response. The surging journalists sent emails to their public relations departments two times, and no response was made at the end of the press release.

Lawyer: not illegal, but misleading consumers.

Ding Jinkun, a lawyer of Shanghai Da Bang law firm, said that counterfeit products might be related to infringement of intellectual property rights, including patents, trademarks, copyright and the specific names, packages and decorations of well-known commodities stipulated in the anti unfair competition law. If the goods sold by the "famous brand" are copied from other brands, but they play their own trademarks, they avoid the most prominent trademark infringement; however, if the other brands have Chinese patent rights (the patent protection is regional, foreign patents are not counted), "name creation" is suspected of infringement of patent rights. In addition, if the design of genuine products is unique and copyrighted, copyrighted products are suspected of infringing copyright. For these, the business sector should be investigated and dealt with.

Ding Jinkun also said that as for domestic enterprises operating in foreign brands, such as "name creation and superior products", they should be publicized in Japanese. Although they are not illegal, they are misleading consumers and are against public morality. "The registered business information of this company is real, so it does not constitute fraud. It can only be said that they are not honest enough to deliberately mislead consumers."

In fact, it is not just a famous brand, a Japanese brand as a publicity stunt. In 2011, the popular Chinese thousand dollar noodle was "OEM". According to media reports, in many consumers' minds, it is a kind of authentic Japanese noodle restaurant. Actually, it is not famous in Japan. There is only one store in Tokyo. The founder of the thousand thousand noodle noodle is actually a Taiwanese Taiwanese in China, and then Hongkong pun Wei brought it into the Chinese mainland market.

Gu Jun, a professor of sociology at Shanghai Univer, said, "why do things in Japan do well? We don't do the same thing." This has also become the reason why Chinese businessmen like to put their products on Japanese brands.

Gu Xiaoming, a professor of sociology at Fudan University, said that "intellectual property has hindered innovation to some extent". "Now this kind of business model borrowed from others is too much, blurring the boundaries of intellectual property rights, and there are successful cases in this model, for example, a fast fashion clothing brand that sells well in China. In the future, this phenomenon will become more and more common, and one day it will be turned into a so-called "cottage brand". However, the mode of reference is still subject to the restriction of intellectual property rights.

Some netizens believe that the prospect of famous brand products is still optimistic: "vested interest groups will stifle advanced formats, but" name creation and superior products "will definitely be smart for China. consumer market A radical revolution. "