9 Of The Products Are Counterfeit Goods. Why Is Hangzhou'S Famous Brand Business Still Hot?
The decorating style is very "Korean and Japanese", with various products and low prices. At first glance, there is a sense of design. Such a ten yuan department store in Japan and Korea is not only a famous brand product in Hangzhou.
For example, the "Hibiscus life", which is also located near Longxiang bridge, is also as hot as observed.
Recently, an article entitled "100% famous Japanese products" is known as the "best quality product". It has been reported that 9 of the products are made in China.
The article also mentioned that the packaging of several items sold in the shop is similar to some well-known brands. There is a problem in the Japanese label of goods, which is irrelevant to the commodity.
In the past two years, "famous products" have sprang up all over the country, and there are 4 stores in Hangzhou.
Yesterday, reporters came to Longxiang bridge shop and Yanan Road store to see that the passenger flow in the shop did not decrease, even before the cash register.
Shoppers crowded their names, creating good products and business is still hot.
According to the information on the Internet,
MINISO
There are 4 shops in Hangzhou, 2 in the vicinity of Longxiang bridge on Yanan Road, one on Qingde road's garde square and the other in Hefangjie Street.
Yesterday afternoon, the pedestrian flow in the Long Xiang Bridge was bustling, and a long distance saw the famous red LOGO. There was a continuous influx of people at the entrance of the shop.
There are many young girls carrying metal small baskets in the shop.
Before the online exposure of "Shanzhai" skin care products placed at the entrance of the shop.
At a university in Xiasha, Xiao He picked up a bottle of pink make-up water on the shelf and looked at it for a while, and put it in his shopping basket.
"Somebody else wrote the production area, so there should be no problem."
Xiao He said, this brand is very popular in the school circle, after all, the price is low, and the use is also good.
Ms. Li, who was carrying a child, bought a lot of things here yesterday afternoon. Her shopping basket was mainly made up of daily necessities, including basket, cutlery, kettle and so on.
Ms. Lee is a well-known friend in the circle of well-known products "Shanzhai" news, but she felt "indifferent."
"I live in the south of the city, and the Hefangjie Street family occasionally goes there.
Just buy something that you normally use, which is cheap.
Actually, I don't care if it's made in Japan.
It's more important to use and benefit. "
Ms. Li said.
After careful stroll, the shop found that besides selling cosmetics and skin care products, the store also included daily use, dolls, kitchenware, bags, accessories, underwear, toys, snacks, etc.
Only a very small number of goods are marked "original imports", most of which are produced in Guangzhou and Foshan.
Another store on the road in Yanan is not far away from the house, but the shop is small and business is good. When the reporter entered the shop, three people were queuing up at the gate.
Shang you, Han Chuang, Cheng pin...
Famous and excellent products are also "Shanzhai"?
The decorating style is very "Korean and Japanese", with various products and low prices. At first glance, there is a sense of design. Such a ten yuan department store in Japan and Korea is not only a famous brand product in Hangzhou.
For example, the "Hibiscus life", which is also located near Longxiang bridge, is also as hot as observed.
On the way to Yanan, the reporter also found a department store called "Han Chuang superior products". At present, the shop has been emptied, and the LOGO on top has not been removed yet.
According to the shop assistant next door, the Korean product was sold for three months and sold out.
Coincidentally, in addition to the decoration style, the types of goods sold are basically the same, the name of the store is replaced by a trademark, and the LOGO of the ten yuan store in Japan and South Korea is also very similar - the red bottom white word, the first, second row of English names, and the third row of Chinese names.
Online check, there are many similar.
For example, one is called "Xi Mei Cheng pin".
brand
The official website was introduced from Korea, and the English printed on LOGO was "XIMI VOGUE". The "Best Western product", which was called "special shop for high-quality Korean goods", was "MISS GOOD". What's more, a brand named "Shang You fan pin" is exactly the same as the English name of "Han creation superior product", which is "MINI GOOD".
In addition, there are "excellent home products" and "Han Shang Gao pin".
On brand websites, these brands all claim to be from Japan or Korea, and most agents come from Yiwu.
Popular international ten yuan Department Store
Why do they all originate from Japan and Korea?
Complete range of commodities, from daily necessities to kitchenware, stationery and even 3C small household appliances, everything.
What is more interesting is that most of the goods in the store are priced at around 10 yuan, even if they are fashionable, beautifully packaged eyebrow brushes, perfume, hand cream, and so on, the price is not more than 30 yuan.
The reason why "ten yuan Department Store" blossoms in the market is that the price is low and the price performance ratio is the main reason, but it seems that "killer" is not just a low price.
There is another problem behind the phenomenon: why do these "international ten yuan department stores" come from "Japan and South Korea"?
This is closely related to the consumption trend of Japan and Korea in recent two years.
Take Japan as an example.
data
It shows that the total number of Chinese tourists to Japan in 2014 reached about 2 million 200 thousand, a sharp increase of about 82% over the same period last year.
While traveling to Japan, Chinese tourists are keen to buy Japanese daily necessities, from small items such as blindfold, skin care products and medicines to large items such as rice cookers, toilet seats and suitcases, and the purchase list of Chinese tourists is constantly expanding.
There are many reasons for the fervor of Japanese shopping. For example, Japan relaxes the entry visa standards for Chinese tourists, the Japanese yen exchange rate plummeted, and the Japanese government expands the scope of tax-free categories.
In addition, more tourists are directed towards the quality and human nature of "made in Japan".
Ms. Lin has just finished sweeping the goods in Japan last month. It is just summer mosquitoes, and the baby's skin is tender.
"This time we went abroad to buy a portable electronic mosquito repellent watch, which is safe and tasteless. The label says pregnant women and babies can use it.
Pro test is effective, the baby takes it out, really do not recruit mosquitoes. "
"Things are more expensive than home, but they are very durable and they want to buy anything."
Ms. Lin said.
This coincides with most Japanese tourists' ideas, so it is not difficult to understand why domestic goods have been labeled with Japan and South Korea.
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