Dalian Clothing Fair Will Enter The Countdown Scheme.

　　 2015 China (Dalian) international clothing and Textile Expo general plan

China (Dalian) International garment and Textile Fair (hereinafter referred to as "Dalian Clothing Fair") is a state-level professional exhibition approved by the State Council. It is an important stage for displaying Dalian's fashion capital in Northeast Asia.

2015 China (Dalian) International Garment and Textile Fair will integrate resources and achieve cross-border cooperation with a brand new concept. It will become an important carrier to publicize the characteristics of Dalian designers, brands and industries, and promote Dalian's image and cultural taste. The traditional clothing and textile industry will transform and upgrade the traditional business channel mode and foreign trade mode, and introduce "Internet +". The Expo will be co sponsored by the Ministry of Commerce and the Dalian Municipal People's government. Form a new mode that the government takes the lead, the industry organizations participate in the guidance, and the market-oriented operation leads.

First, the general situation of the Expo

(1) name of the Expo

2015 China (Dalian) International Garment and Textile Expo and Internet + fashion and textile new trend Summit

(two) theme of the Expo

Cloud Dalian

(three) holding time

September 19, 2015 -22 days

(four) venue

Dalian World Expo Plaza, Dalian Xinghai Convention and Exhibition Center

(five) organization

Sponsor unit

Ministry of Commerce of People's Republic of China and Dalian Municipal People's Government

Special support unit

China Federation of textile industry

Co Organizer

China Council for the promotion of international trade, China Business Federation, Hongkong Trade Development Council, Dalian Jin Pu new district management committee

Supporting unit

China Apparel Association, China Fashion Designers Association, China International Trade Promotion Committee textile industry branch, China Textile Industry Federation industrial cluster office, Liaoning economic and Information Committee

Undertaking unit

China (Dalian) International Garment and Textile Expo Office (Dalian economic and Information Committee), China Textile Import and Export Chamber of Commerce, Liaoning Textile Industry Association, Liaoning Garment Association, Dalian City clothing Textile Association

(six) scale of the fair

2015 the exhibition area of Dalian Clothing Fair is 50 thousand square meters and 1500 standard booths. 1000 domestic and foreign exhibitors will be invited, 30% of which are overseas exhibitors, 50% of domestic independent brands, regional brands of industrial clusters and exhibitors of local enterprises in Dalian, and 20% of textile and apparel accessories. It is estimated that the number of professional visitors will reach more than 50 thousand, and overseas audiences will account for more than 10%.

(seven) exhibition of Expo

1. Exhibits category

All kinds of clothing, textile accessories, clothing accessories and designer original works, electricity supplier display.

2, exhibition area setting

There are 6 pavilions in A Pavilion, B hall, C hall, F hall and G Hall of the World Expo Plaza.

(1) all kinds of clothing (industrial cluster) exhibition area: gather many famous clothing brands and cluster regional brands at home and abroad, and guide the new trend of clothing.

(2) textile surface accessories exhibition area: gathering famous manufacturers at home and abroad, providing fashion and fashion products for garment textile enterprises and designers.

(3) release of international fashion trends: exhibitors in Dalian fashion week. Designer Brand, as well as international, domestic and local brands, will be integrated with the Dalian fashion week.

(4) designer's exhibition area: showing the latest design of Chinese and foreign cutting-edge designers, building communication platform for designers and production enterprises, business enterprises, brand planning companies, and e-commerce providers.

(5) the exhibition area of the electricity supplier and the frontier media: more than 20 business and media exhibition areas such as Tencent, Liaohe network, China ark, Alibaba, Jingdong mall, Taobao, pan poly network, jumei.com, Dangdang, vip.com, Dunhuang net, Amazon, China textile, China clothing and so on.

(6) retail exhibition area: set up brand clothing retail exhibition area in Xinghai Convention and Exhibition Center, Dalian.

3. Main activities

(1) 1 competitions, 12 senior brand fashion shows and fashion trends.

This year's Fair will host the "Dalian Cup" youth costume designer competition and the 12 senior brand show and fashion trend.

(2) set up a conference hall in 10 major shopping malls to organize the carnival activities for the citizens.

The carnival activities will be held at DAC, mackerie, New Mart, Wanda Plaza, friendship mall, Tianxing Roosevelt, Fu Jia Xin Tian Di, Heping square, Jia Zhao Ye square and Pai Wei business hall. All kinds of clothing shows and special events will be held to attract the public to participate in the entertainment fair, create a happy carnival for Dalian citizens, and do business docking for the exhibitors.

(3) 8 summit events and 6 thematic promotions will be held.

Summit:

DT era and 2025 China Textile and garment manufacturing Summit Forum;

Internet + fur industry synergy and Innovation Forum;

New opportunities for the Internet + clothing and textile industry;

The International Summit Forum on the value chain of textile and garment industry in the Internet age;

A forum on textile and garment opportunities along the way;

Brand aesthetics and culture;

China Korea fashion trade trend forum under the FTA.

2016. China's prospects for fashion brands under the Internet + background;

Recommendation:

Dalian textile and textile special promotion. Global woven garment ODM base and Dalian Pulandian Chinese suit City, Dalian Ganjingzi District Liaoning underwear City, Dalian Wafangdian City China home textile tassel City, Dalian and Zhongshan fashion Women's wear Brand gathering area and going out - Dalian's advantages in processing trade abroad in Southeast Asia;

Dalian Jin Pu new area, cross-border electricity providers, China and Korea Free Trade Zone clothing and textile plate recommendation;

Promotion of industrial clusters in China and Liaoning;

International brand promotion.

(4) arrange 3 major professional docking meetings and local shopping malls special docking.

Including the joint meeting of key department stores retailers, agents, buyers and exhibitors; the joint meeting of international purchasing groups and buyers and exhibitors; the Internet + docking meeting of e-commerce enterprises; at the same time, Dalian and overseas enterprises will be landed at the same time. At the same time, the ten shopping malls, including Dasai, Mackay, New Mart, Wanda Plaza, friendship mall, Jia Zhao Plaza, Tianxing Roosevelt, Fu Jia Xin Tian, Xi'an Road, Baisheng and pawyn, will be specially butted to extend the service of the exhibition, expand the influence of the exhibition and meet the needs of exhibitors.

(5) organizing the Dalian organizing fair, organizing and exhibiting enterprises, and awarding awards.

(6) holding the Liaoning clothing Convention

(7) 2015 Liaoning apparel and plate making masters contest and third national top ten garment making masters competition awards ceremony will be held.

(8) national cultural activities

The Chinese ethnic culture and local cultural and entertainment activities in Dalian will be performed on the periphery of the main exhibition hall.

Two, location and characteristics of the Expo

(1) location of the Expo

1. "international brands entering China's windows and processing bases";

2., "the platform for domestic brands going to the world";

3. "international trend and vane of Northeast Asian fashion trend";

4. "booster for transformation and upgrading of local garment industry".

(two) characteristics of the Expo

1. Dalian fashion city unveiled with its new look.

The Dalian garment and textile enterprises will present the world's woven garment design and manufacturing base. They will be divided into Dalian Pulandian, China's western style wear city plate, Dalian Wafangdian City China home textile tassel famous city plate, Dalian Ganjingzi area Liaoning underwear City plate, Dalian Zhongshan fashion women's wear and designer plate.

2, the Expo will be innovative and cooperative.

With "Internet +" to promote cross-border cooperation and innovation, the introduction of international websites such as China's Ark (SIM group), Tencent, Alibaba and so on will bring new vitality to the Expo, and make the exhibition develop towards the new trend of "union", "factory", "business" and "electricity supplier".

Tencent Liaoyang network, with the advantage of multi platform, integrates 13 other local websites, Tencent network, Tencent video, WeChat and other network resources of Tencent to conduct a nationwide publicity and promotion of the 2015 Service Expo. Through the network platform to expand the time and space of the Expo, we will create a never-ending China (Dalian) International Garment and Textile Expo.

3., introduce famous brands to highlight internationalization.

On the basis of past overseas exhibitions, the Dalian Clothing Fair will increase the "European fashion area" and "Asian trend zone" and invite more than 30 fashion brands and businesses such as France, Italy, Spain, Germany and the United States. Invite 100 well-known brands and purchasers from Korea, Japan and Hong Kong, Macao and Taiwan to participate in the exhibition and purchase.

The opening ceremony of the first selection of this year's Fair has chosen the opening ceremony of the famous brand "angel's Secret". It invited international famous model stars and Chinese angels to participate in the show. The top underwear brands such as France and Italy showed up and joined the singing singers to help improve the influence of the international promotion of the fair.

4, the introduction of industrial clusters at the show fair.

The China Textile Industry Federation invited the China Textile Industry Federation industrial cluster office as one of the supporting units. It will bring together the national high-level apparel industry cluster to show the Expo, and build cross regional cooperation of the global garment and textile industry cluster, promote the development of the garment textile industry cluster, and create the market competitiveness of the regional brand. Group of Hengli Group Fabric Brand design and buyer invitation to participate in this fair.

5. integrate Dalian fashion week into the Dalian fair, highlighting design innovation.

The fashion week in Dalian will merge into the fashion show to be exhibited. The show will be displayed on the Z28 fashion Silicon Valley and the exhibition site. The exhibition will have both static designers and dynamic shows. It will not only enrich the fashion week but also bring fashion sense to the exhibitors, push Dalian to the forefront of fashion and become a gathering place for international and domestic designers.

6. heavyweight leader unveiled in Dalian Summit Forum

We will invite heavyweight leaders and industry leaders to participate in this year's Dalian fair. We will strive to create a new trend in the development of the industry. The new trend of the market will make the Dalian Clothing Fair a place for fashion predators and the pulse of the fashion pulse.

7. promoting the free trade area between China and Korea will become the highlight of the exhibition.

The signing of the Dalian China Korea free trade area, the establishment of the state-level golden Pu new area, and the pilot of cross-border electricity providers will become the focus of this exhibition's interaction, and promote the use of Internet technology by the traditional clothing and textile industry, and effectively enhance the influence of the Expo, attracting the enthusiasm of exhibitors.

8. start the function project of Clothing Fair cultural base.

China (Dalian) International Garment and Textile Expo garment culture industry base (Dalian Piermont clothing cultural creative industry park) covers an area of 61766.80 square meters, of which 3000 square meters of perennial exhibition area is set up for clothing and fabric exhibition. 1000 square meters for fashion show. The base will introduce overseas brands and designers to join in, and strongly build a service functional platform integrating functions of technology exchange, fabric exhibition, business negotiation, clothing show and so on, so as to truly realize the "never ending Fashion Festival".

9. highlight the professionalism of designers.

During the current Dalian Expo, more than 100 famous fashion designers from home and abroad will be gathered at the exhibition, and the exchange and study will be strengthened during the exhibition. This will lay a good foundation for Dalian to become a Northeast Asian fashion design center. {page_break}

Three. Work arrangement

(1) recruitment work

1. to do well in overseas group exhibitions, mainly to strengthen the recruitment with Europe, Japan and Korea, Hong Kong, Macao and Taiwan and other countries and regions, and strive to reach 30% of overseas booths.

2. carefully organize Dalian garment enterprises, industrial clusters and designers to participate in the exhibition to enhance the participation of local brands and broaden the sales channels of local clothing enterprises.

3. invites the brand enterprises and industrial clusters in the key areas of garment production both inside and outside the province to participate in the exhibition, strengthening cooperation and interaction with the garment production base, and increasing the participation rate of domestic brand enterprises.

4., we should strengthen exchanges and cooperation with relevant industry organizations, clothing and textile exhibitions, garment and textile specialized markets and industrial clusters, attracting the overall appearance of industrial cluster regional brands and exhibiting more famous clothing and textile brand enterprises, optimizing the participating structure and improving the actual effect of exhibitors.

5. use the active carrier inside and outside the municipal government to carry out the exhibition and investment promotion.

(two) investment promotion

Innovative ways to attract investment, enhance pertinence and effectiveness, give full play to the brand advantage of Dalian Clothing Fair, invite 100 overseas, 200 domestic professionals and professional buyers to participate in the exhibition, create more business opportunities for exhibitors, and strive to maximize the benefits of exhibitors.

1. invites industry brands, industrial cluster owners, traders, traders, electricity suppliers, venture capital companies and other participants.

2. actively use the Canton Fair, Hongkong fashion week, South Korea fashion week, Japan AFF exhibition, France PV exhibition, Italy Milan women's wear exhibition, Italy Florence men's wear exhibition, Las Vegas MAGIC exhibition and other professional exhibitions to invite professional customers.

3., through the chamber of Commerce, clothing associations and offices in Beijing, Shanghai and other places in China's overseas institutions, key countries (regions), we will negotiate and assist (cooperation) in inviting foreign businessmen.

4., we should mobilize our overseas enterprises, exhibitors, and visit economic and trade groups to carry out overseas investment, especially to make good use of the overseas exhibitions organized by the city clothing and Textile Association every year.

5. to Shanghai, Guangdong, Fujian, Jiangsu, Zhejiang, Shandong, Hubei, Henan and East three provinces and other areas, attracting professional customers to participate in the exhibition.

6. strengthen cooperation with Tencent, Alibaba, Taobao, Jingdong mall, China ark and other intermediary agencies and websites, invite professional buyers from home and abroad to participate in exhibition and procurement, and further improve online service fair, increase investment and service functions online.

(three) publicity and promotion

We will integrate the publicity resources and invite the exhibition to sponsor, co operate, undertake various units and relevant media to assist in publicity and promotion, so as to enhance the visibility and influence of the Dalian Clothing Fair and attract more businessmen and professional buyers to participate in the exhibition.

1. communication objectives

The brand image of the brand will be molded, innovative thinking will be spread, and channels for investment promotion will be fully opened up, so as to guide the enthusiasm of the whole people to participate.

2. communication strategy

In the form of industry media, fashion media, network media and other forms of three-dimensional communication, traditional media and interactive media are combined to publicize the key titles and Video Promo in over 70 overseas professional media, forming a continuous topic of concern. The official micro-blog and WeChat will be launched, and timely information will be released. Micro-blog and WeChat will be released through industry authority and professional micro-blog group.

3. propagation time

The publicity was carried out in three phases: before, after and after. In late June, 2015 press conference on Dalian fair was held in Dalian, and a press conference was held in Beijing in August. In the early stage, we will organize financial media, professional media, Internet media, social news and local media press groups to give a special interview. We will fully demonstrate the image of Dalian and the foundation of garment and textile industry, and publicize the brand and development process of Dalian clothing in a wider range. At the same time, we will promote the activities of the exhibition in the authoritative media in an all-round way and attract the enthusiasm of the people in the industry. The exhibition will give full play to the highlights and highlights of the Dalian Expo by dynamic news, special planning, exhibition highlights, reviews and interviews. After the exhibition, we will track the effect of the Dalian Expo.

4. highlights of communication

In the airport, stations, wharves, MTR, main streets and television, newspapers, networks and other carriers, omni-directional and continuous publicity and reporting of Dalian clothing and textile enterprises and related exhibition information, so that Dalian will become a sea of clothing, a textile city and a happy city during the Expo.

Four, working time limit

At the end of May, a programme of activities was launched to launch the publicity activities of 2015 Dalian Expo, including investment promotion, investment promotion and press conference.

In late June, a press conference was held in Dalian.

At the end of July, a press conference on attracting and attracting foreign investment and foreign investment was completed, and a strategic cooperation agreement with relevant partners was signed. The overall image design, on-site advertising, alteration booth design and construction bidding were completed.

In early August, a press conference was held in Beijing.

In mid August, we will complete the preparations for the brand exhibition and creative exhibition, and the preparations for the economic and trade activities of the Dalian fair.

In the first ten days of September, the exhibition management and reception preparations were completed; a meeting of members and liaison officers of the leading group of Dalian clothing Expo was held.

In September 16th, special and modified units entered the field.

Exhibitors will be displayed on -18 September 17th.

At 16:00 on September 18th, the 2015 Dalian organizing committee meeting was held.

At 9:00 on September 19th, the opening ceremony of the 2015 Dalian costume fair and the first show ceremony were held.

On September 19th -22, the 2015 Dalian Expo was held.

At the end of October, the 2015 Dalian Expo was concluded.