Han Du Yi House: Seize The Opportunity Of China And Korea's Free Trade And Introduce It To Go Out.

Most of the young people who like online shopping are not familiar with "Han Du Yi house". The Chinese Internet Hanfeng was born in Ji'nan. Fast fashion brand It is not only a simple clothing brand, but also developing into a fashion brand incubator step by step. In September 14th, the "China and South Korea self trade Qilu antecedent" national media row interview group came to the Korean electricity supplier group. The reporter learned that, under the opportunity of signing the FTA, South Korea's clothes house will operate for more Korean brands, help them to "import", and lay a solid foundation for the Korean family's own "going out".

The path of butterfly change: from Korean purchasing to independent brand

In 2006, Han Du Yi house was born in Ji'nan. In order to build up an Internet clothing brand quickly, Zhao Yingguang, founder of Korea's clothing house, decided to start with Korean clothing. After more than a year of accumulation, the employees of the Korean clothing house gradually groped out the design elements and design hotspots of Korean pop clothing, and began to try to launch their original clothes.

By 2008, Han Du Yi house was not just a purchasing agent. Online retailers The company has become an Internet registered brand. At this time, Han Du Yi house set the brand positioning in the fashion of Han Feng, and gradually gained more and more consumers' favor with the characteristics of "many styles, fast updating, high performance price ratio".

"Our company has close cooperation with South Korea." Hu Jindong, deputy general manager of the electricity supplier group, said that although today's Korean clothing brand clothing has been completed in China from design to processing and production, 70%-80%'s clothing shooting was conducted in Korea.

In addition, there are three Korean celebrities in the brand spokesperson. In April 2014, "Han Du Yi house" signed Gianna Jun, the "goddess of the nation" of the Korean superstar. In October, he signed the "national younger brother" Andrew Ahn. In March 2015, he signed a new generation of "Asian goddess" Park Shin Hye, and Han Du Yi she became the first Internet company in China to have three Korean star spokesmen at the same time.

Turning danger into machine: not afraid of Korean clothing, shoes and hat Products Tariff Reduction and exemption

In June 1, 2015, the Sino Korean FTA was formally signed. According to the agreement, many of the clothing and footwear products from South Korea will abolish about 15% of the tariffs in 10-20 years. Then, will this impact on the Korean home?

"The FTA between China and South Korea is a great opportunity for us," Hu Jindong said. The Korean home itself is based on Hanfeng's fast fashion, and the Sino Korean FTA will help handas and Korea's design team and garment processing plants to cooperate better.

"Many people think this will be a shock, but we don't think so. Because we are not only a shop, but we are creating brands. " Hu Jindong said, "we have experienced the fierce competition from Chinese Internet merchants. The clothing brand of South Korea can reduce tariffs, but it also faces the competition in the Chinese market. We have achieved a better strategic position, so it will not be greatly affected."

Strategic layout: doing Chinese operation for Korean brand

In June 26, 2015, South Korea PROSPECS walked. Shoes brand PROSPECS strategic cooperation signing ceremony was held at the headquarters of the Korean home group. PROSPECS has officially become the fifth brand to run by the Korean family.

It is a development plan for Korea's clothing house to take the Korean brand to China for operation. Next, the ambition of Korea's clothes house is to cooperate with more Korean clothing brands, shoes package brands and even cosmetic brands, and bring them to China through Internet e-commerce.

"We are not just a shop, but we have become a huge brand operator and a great internet generation platform." Hu Jindong said, "Korean brands will face great challenges in entering the Chinese market, and they can open the Chinese market through cooperation with us."

Going abroad: brewing the opening of the Korean market

At present, the main battlefield of Korea's clothing house is still in China. With the advance of the Sino Korean FTA, Han Du Yi house is also planning to open the Korean market.

The Sino Korean FTA will give Chinese goods a good channel to enter the Korean market. Although the Korean market is relatively small, we still value it very much. " As for the future "going out" of Han Du Yi she, Hu Jindong expressed his confidence. "We have worked with Korea for a long time, and we know very well about the Korean market. We can seize the advantageous position in the fierce market competition in China, and believe that we can have a firm foothold in the Korean market in the future.