Three Great Management Strategies To Enhance The Power Of Endogenous Change In Enterprises

A shares were successful in April 22nd.

It can be regarded as

A very important answer for the past 12th Five-Year.

The first semi annual report shows that both the turnover and net profit increased by more than 10%.

In the past thirty years, China

From the quality of competition products, to the importance of creative design and to the improvement of management level, enterprises have achieved the luxuriant scenery of China's clothing brand jungle.

But today, these are far from enough.

It is precisely aware of this point that in recent years, in keeping with the garment industry, in recent years, in her recent years, she innovated from the fundamental mode innovation, and applied microelement operation principle, talent training plan for establishing horse racing and echelon mechanism, and the continuous absorption of knowledge in the past ten years, which has created a distinctive women's clothing enterprise.

For the upcoming "13th Five-Year", the innovation of the mode of Innovation led to the start of endogenous power, and will lead the brand to continue to think independently and break out of China's high-end.

The possibility of stepping into the world.

Located in Shenzhen Tianan digital city innovation science and Technology Plaza, the "bright and bright" is the direct impression of many people on this headquarters, probably because of the elegant interior decoration and the open office environment of various departments, perhaps more because of the spillover quality of employees.

The establishment of a happy culture is the main measure to increase cohesion and stimulate innovation.

And this philosophy of management is deeply rooted in the development of 19 years.

"The ultimate escalation of industry is the upgrading of the boss."

Recently, such a view has resonated with many people in the industry.

Then, speaking of the gradual development and maturity of George's, we should start with Xia Guoxin.

In March of this year, Xia Guoxin threw out the question of "is the clothing industry worth sticking to?"

In the clothing industry's leading China fashion conference, as the vice president of the China clothing association and chairman of Shenzhen song's clothing Limited by Share Ltd, Xia Guoxin gave the answer through a lot of data and rational analysis: China's clothing industry is developing rapidly, promising, the current difficulties are temporary, and China's clothing industry is worth sticking to.

Xia national new road has many adherents of Chinese clothing entrepreneurs, and looking back on his experience of starting a business for 19 years and keeping his business experience, he can't get away from the two words "stick to".

Back in 1993, Xia Guoxin, who is the founder of the song's brand, has just received a master's degree in clothing from Tianjin Textile Institute. He went south to enter a state-run clothing enterprise to do his design work. In second, he moved to the market department under his active request.

In the meantime, he put forward an idea of making ODM for the brand to an international brand: "I first design and show them, then decide not to place orders, which is zero risk to them, and to me is a good chance to test their design level."

From fabric selection to making garments, Xia Guoxin did it all by himself.

The market demand feedback is far greater than expected, which let Xia Guoxin see the high added value of high-end women's clothing.

So in 1995, Xia Guoxin resolutely resigned, created the brand of the singer first, and from the very beginning locked the positioning of elegant high-end women's clothing, opened a brand store in a shopping mall called Shenzhen women's world.

In 90s, local clothing design just sprouted and clothing sales mostly focused on wholesale.

It is precisely this kind of decision and subsequent persistence that makes it difficult for her to walk on the road of brand positioning, pformation and upgrading that many women's clothing brands have to face.

The next development is steady and fast.

Shenzhen and other major cities open shop, annual turnover increased rapidly.

But in the early twenty-first Century, with the rapid development and the doubling of brand turnover, the annual growth of 50% was only mediocre.

However, this did not let Xia Guoxin "get anxious and get angry". Instead, it was his intention: "too fast and unstable, keep this speed, and make products, management and image improve."

Even now, Xia Guoxin's requirements for every store are still harsh.

In the early days of sensitive listing, only 23 stores were eliminated in the first half of 2015, and 10 new businesses were opened.

"The steady development of George's is inseparable from the strict screening of distributors."

In addition to investigating the team and understanding its terminal management capabilities and financial strength, he thinks more about brand management.

"Since it has been done, it will be one of the best in the region.

Some distributors did not achieve their expectations in terms of brand publicity and image building just to make money. When the contract expires, we hope we can give him another chance, but his attitude is always very determined.

In the first half of 2015, under the premise of a decrease in the number of stores, the company realized more than 10% of its revenue growth, which depended on the steady increase in the number of customers.

"The original customer is about more than 20 thousand, and now it has increased to more than 70 thousand. The more than 70 thousand core customers are only the statistical results of the company's Direct stores."

According to Shenzhen song's clothing Limited by Share Ltd Dongfang blue land introduction, the first half of the company's sales increased by 14.26% over the same period.

In the early days of the development of Xia Guoxin, almost all of the design work was done, and everything was done in an intimate manner. This is indeed a common problem among many entrepreneurs in the clothing industry.

When a boss feels tired, he often receives complaints from his employees.

Xia Guoxin knew in his heart that it would be impossible to go on like this.

As a result, he came to learn management from the clothing department.

From the management training class to EMBA, several years of learning have brought him to a new height in the later stage of company management.

Subsequently, these management thoughts ran through the development of ten years.

Xia Guoxin now knows the art of decentralization. After hiring talented people from all walks of life to manage the company, he is more like an "onlooker".

I will not go to see where the company opens. Even if a shop needs to invest tens of millions, I will fully believe them.

But in terms of talent control, he is very strict. "Even if a company comes in, he will have to go through my final interview."

Even with the best design, Xia Guoxin learned to let go.

Recruit designers, hire design consultants from abroad and hire craft masters from Taiwan and other places in China.

In 2004, she introduced Jean Paul Gaultier, the R & D director of Yves Saint laurent, France as a brand design consultant and had a profound impact on her style.

In 2007, based on the increase of R & D investment and the strategic consideration of improving product quality, the price of products increased by 30%. Many people could not imagine that sales volume had not been reduced because of the increase in price. This also meant that the brand operation of the company has entered a new stage, and has already had a strong bargaining power.

And soon in Beijing, new light world, SOGO and other shopping malls, become the same tier sales of the brand.

In 2009, the global Private Equity Firm Carlyle Investment Group announced that it would invest 150 million yuan to the group.

Carlyle, the chief executive of the Carlyle, once said that the business model of George's is very special. They can maintain high profits, but not fast growth, so that they can maintain the brand's long-term growth.

In April 22, 2015, in 2015, the singer first appeared in the Shanghai Stock Exchange as the first woman dress listed company in A shares.

Recently, the company's first semi annual report shows that 1~6 has achieved a total operating income of 360 million yuan, an increase of 11.5% over the same period last year, with a net profit of 65 million 720 thousand yuan, an increase of 11.7% over the same period last year.

Far more than the same period of the national business information center statistics, the first half of the country's major large retail enterprises clothing retail sales of 3.7% year-on-year growth.

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"Over the years, local garment enterprises began to design and later manage, but I gradually found that these may not be enough, so now I want to talk about patterns, and the right mode will enable enterprises to develop rapidly.

It was called "model innovation year" in 2014, and this year is still the case.

New theory of Xia kingdom.

It is not only to emphasize the control of fashion trends, but also to innovate the company management process. Xia Guoxin, starting from the company's ideology and system, enables the company to have internal motivation to realize self innovation and self renovation.

This is probably the ultimate magic of the song.

Xia Guoxin divided the departments such as purchasing, publicity, R & D, and other branches of song's into different small organizations, and gave each group the right of independent marketing. When these small organizations have larger free space, they will become the main body of innovation.

"For example, not long ago, our

The Department has independently planned a price game on WeChat, which has reached an astonishing 6 million. This is beyond my expectation.

This is the power of microcells. "

Xia Guo Xin said that Dii Hawke, the founder of VISA, once wrote a book called "mixed order". In the book, VISA is actually a stealth organization. It is composed of numerous self-organization and no absolute authority.

He thinks that mixing order is the most basic rule of nature, that is, surface chaos actually has its own order.

"It is this theory that inspired me to start building micro units, which can completely stimulate the innovation of enterprises, and this innovation comes from the continuous evolution of every small organization."

The organizational form of micro cells stems from inclusiveness, which stems from the accommodation of different opinions and personalities.

"The decision without objection is not a real decision. The innovation of organization often comes from multidimensional thinking. Blind negation will stifle all this."

"We have made a lot of experiments," Xia said. "The most important thing is to set up a" innovation experimental field "within the company, which is equivalent to a special economic zone. When there are" strange "ideas, we will create a practical environment.

In the biggest soft problem that puzzles the development of garment enterprises, talents are the first to bear the brunt.

Some enterprises are constantly introducing talents and continuously losing talents. Some enterprises are too dependent on single talents. When an external CEO leaves, the enterprises will then fall into disorder, which is the problem of talent mechanism.

The best solution is that enterprises can cultivate talents who can meet the needs of all sectors.

In terms of talent cultivation, there are two major mechanisms, the horse racing mechanism and echelon mechanism.

"Is talent measured by results?"

Xia Guo Xin said, "here is a quote from Han Fei Zi:" use the eyes, then look at the decoration; use the ear, and then play the decorating sound ". That is to say, if the leader likes to use his eyes to see, the subordinates will show in front of the leaders, and the leaders will like to listen to them, and the subordinates will talk loudly.

If an enterprise can not take the result orientation as an important yardstick, it is not the real introduction of the horse racing mechanism.

Xia Xinhui devolved power, and this is also the greatest incentive for talents, but he only looked at the results.

Such a management mode activates the initiative of the staff, and can also identify the talents in the simplest way.

In addition, he also put talent training into the examination of the leadership, and the work status of the subordinates, the completion of the tasks and even the guidance of outstanding personnel are important contents of the leadership's work report.

The training mode of echelon talents of middle level leaders, grass-roots leaders and advanced staff makes it impossible for them to operate without any individual.

Learning power: the root of all change

And all this comes from learning.

In communicating with Xia Guoxin, he was always heard to mention Drucker.

"Learning Drucker's theory has made a fundamental change in my management perception of the company.

Many people think of metaphysical things when they talk about enterprise learning, but if they really carry out their learning ability into the corporate culture, they will benefit from life. "

New theory of Xia kingdom.

When an enterprise develops, its specifications and patterns depend more on leaders' thinking and pattern.

Ten years ago, Xia Guoxin once heard in his management class a sentence that affected his whole life. "Learning management, if you only learn one person, then learn from Peter Drucker; if you can only read a book on management, study his" practice of management ".

"Frankly speaking, I didn't know Drucker at that time, but when I came back, I began to read this book and benefited greatly.

Since then, I have promoted the learning plan in the whole company. Every Wednesday afternoon, management will learn Drucker, and I will attend it myself. This is the ten year.

I can no longer estimate how much influence Drucker's theory has on song.

New theory of Xia kingdom.

Such learning has changed the fundamental cognition of him and even management to the development of enterprises.

"I have a feeling that every time I study, I will find that there are many problems and improvements. But if I do not study for a period of time, I will feel that the business is good and no problem.

So if an entrepreneur feels that his business is fine, that's the biggest problem. "

Today, the song also set up the song Li Si Institute, invites the outside and the internal lecturer, divides into the different class teaching, and carries on the study appraisal to the leader.

In addition, insisting on independent thinking is the external expression of his thinking.

In today's "turbulent" market environment, the choice of most people is not necessarily the right choice. Enterprises should avoid blindly following.

Over the years, only one brand and no discount have been the result of brand independent thinking.