The Home Textile Industry Ushered In The Era Of Mobile Payment.

Mobile payment has been involved in every aspect of our consumption life. Whether it is food, clothing, housing or entertainment, I will choose mobile payment if conditions permit.

"Beijing citizen Zhu Dongxue said that a year ago, she would not have thought that mobile payment would be so" into a climate ". But nowadays, no need to carry a purse with a mobile phone, it can meet her consumption needs.

With the continuous expansion of mobile payment territory, a fierce battle around user purse has started.

Especially since this year, the pace of mobile payment penetration into the consumer life circle has gradually accelerated. From the beginning of the main battlefield of the supermarket, to today's popular catering enterprises, gold jewelry stores, beauty products retail, express service industry, etc., have become the new position of mobile payment.

As the product of the Internet era, mobile payment methods are flexible and are sought after by different industries.

But looking at it, shopping centers, shopping malls, small convenience stores, and community canteens, all of which are still on the cashier, are still on the cashier. That is to say, there are still many consumers using POS to swipe their cards.

Credit card payment has never been trusted to be accepted gradually. POS has changed a payment habit. Nowadays, mobile payment is gradually replacing physical wallet with more humane payment means.

Indeed, mobile payment has changed the lifestyle of many people.

Every leap in the way of payment has a revolutionary impact on accelerating the flow of capital, optimizing the allocation of resources, and meeting the public's demand for payment.

The newly released thirty-sixth China Internet development statistics report shows that in the first half of 2015,

The penetration rate of technology and application in China has been continuously improved, and various new applications are showing explosive growth. The scale of mobile payment, mobile Internet shopping and mobile phone booking is 276 million, 270 million and 168 million respectively. The annual growth rate is 26.9%, 14.5% and 25% respectively.

According to IDC, an international market research firm, global mobile payment pactions will reach US $1 trillion in 2017, and this figure is less than US $500 million this year.

In the age of mobile payment, how should the textile and garment industry come in?

Actually,

The use of mobile payment has already entered the commercial field. For spinning and weaving enterprises, on-line mobile payment can effectively reduce the terminal cost.

For example, WeChat payment, Alipay as the representative, Metersbonwe, Semir, Giordano and other brands have launched their mobile payment cooperation.

In the next few years, the Internet payment will maintain a relatively high growth. The trend of cross-border integration will enhance the mobile payment of textile and clothing in an all-round way.

Data show that in the Internet payment, the waiting time exceeds 5 seconds, and 27% of the customers will be lost. The idea of "people-oriented" has been more and more fully reflected in the development of new payment forms, and the textile and garment industry is actually a necessity to participate in mobile payment.

In the future, with the continuous increase of the share of intelligent terminals, the market of mobile payment will be broader.

Of course, payment is only a means, and the big data behind it is the real value of mobile payment.

For textile and apparel enterprises, the combination of online payment and offline sales can promote their payment platform on the one hand, on the other hand, it can enhance the quantity of customers, and turn online consumption into the sustainable customer resources of enterprises, and spontaneously become the disseminators of brands. This is the essence of O2O and a win-win choice between mobile payment and enterprises.

Like home textile brand Luo Lai, in this year's big promotion activities launched by Tmall, Luo Lai

5 million Alipay red envelopes were released for consumption. It is reported that the sales target of Luo Lai home textile business increased by 50% over the same period last year.

Another textile brand, fuanna planning, increased sales of 20%~30% by 2015. The sales target of Meng Jie home textile is 200 million yuan this year.

In this regard, the industry pointed out that

Promotional activities have been normalized, online growth will also be stable, and mobile terminal traffic contention will also be accompanied by the advent of mobile payment era and increasingly fierce.