The Proportion Of Children'S Industry In Shopping Centers Increased From 5% To 15%

Last month, RET Rui Yide China Commercial Real Estate Research Center released the Research Report on children's formats (hereinafter referred to as the report).

The report selected 262 active child formats in 2015.

The study found that in the 42 key cities of the country, the total area of children's business has reached 9 million 161 thousand square meters, which has increased by 538.8% in the past five years, and the proportion of children in shopping centers has increased from 5% to 15%.

Below, the reporter combines the report, and the recent surveys of children's formats in Luoyang's major department stores and shopping centers, to analyze whether the "baby economy" can really become a booster for the popularity of shopping malls.

Industry point of view: with the development of commercial real estate, shopping centers are rapidly expanding both in quantity and volume. This phenomenon has intensified the competition in the market.

Under the impact of the entity store, the entity business is facing an unprecedented "passenger flow defending war".

Therefore, in addition to increasing the catering and leisure industries, introducing children's formats has become an important magic weapon for strengthening business experience and bundling family consumption.

"When we were young, our parents bought clothes for us," he said. "The spring buds", the underground commercial streets of the old city and the Shanghai market are the most popular places for our parents to buy clothes.

Now, as parents, buying clothes is no longer the only choice for children to buy. "

Yin Chao, a Post-80's white collar dad, said.

In a survey of children's consumption patterns in Luoyang, reporters found that children's clothing and stationery in the past were single.

No longer exists. At present, children's consumption has developed to a more diversified direction, such as children's education, children's entertainment, children's catering and so on.

In particular, the early education center, children's playground, children's career experience Museum, and children's photography have become the basic components of the combination of children's formats in department stores and shopping centers.

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Industry view: 70 generation, 80 generation and other young generation of parents pay more and more attention to education. Children's format has an increasing ability to drive family consumption, and its potential is huge.

But with the increase of the number of new inaugmen and the increase of market competition pressure.

In addition, we must not neglect the rental threshold of the shopping center, the difference of the tenant capacity of the children's formats, and the reasonable layout can ensure the business's profits.

Little survey: at present, the core shopping malls in the 6 major business circles of Luoyang are all related to the consumption of children. In the actual investigation by reporters, it is found that some children's recreation areas and business areas of shopping centers have expanded again last year.

For example, Chuen Shun shopping center, in addition to the original Le Pao Wang abroad, has also added a large children's playground. In addition, there are several new retail businesses for children.

However, during the visit, the reporters found that merchants who were in the department store or shopping center were not successful in nuggets.

A merchant who runs mother and baby products told reporters that a few months ago, she was forced to move from the shopping center to the street shop several hundred meters away from the shopping center.

To be sure, leaving department stores and shopping centers can reduce the cost of rent, but for new inbound investors, they will miss free high people, and they need to spend more thoughts and costs on promotion.

Therefore, businesses or shopping malls also need careful consideration when choosing formats, introducing brands and combining layout.