China'S Consumption Capacity Attracts Foreign Businessmen, The First Hundred Years Of American Clothing A&F Brand Enters Tianjin

A&F, the first store in Tianjin, officially opened its doors on the 19 day, symbolizing the classic American "abbedon" and "FIC" with the new New York fashion.

This is also the fourth store for the centenary brand in mainland China.

A&F, the full name Abercrombie&Fitch, is a clothing retailer founded in 1892 by David Abeklundby in Manhattan, New York.

Its Logo is an elk, which mainly sold advanced sports and travel in the early years.

And supplies, then the main products for casual clothing and accessories designed for customers aged 18 to 22.

At present, its products have more than 300 shops in the United States, and new sites have been established in other countries.

Since its inception, the brand culture of abbedon and Fitch is deeply rooted in the history of the United States and is famous for its excellent quality.

Over the past 100 years, abbedon and Fitch have been well received by the famous visionary and leaders of the United States.

President Theodore I, Kennedy, and the famous American Idol, including Amelia Earhart, Hemingway, James Dean and Katharine Hepburn are all

A loyal supporter.

In April 19, 2014, aberclones and Fitch launched a grand opening in Kerry Center, Jingan, Shanghai, and officially announced the entry into the Chinese mainland market.

At present, the brand has 4 stores in China's Shanghai, Chengdu, Qingdao and Tianjin.

The landing in Tianjin is one of the most important strategies for the brand layout of abbedon and Fitch in North China.

Mr. Michael Sken, senior director of A&F market and public relations department, said that Tianjin is one of the important cities in North China. It is a great pleasure to continue the way of life in the United States.

The Chinese market is the most important driving force for the growth of the brand, so it will also be a key market for aberson and Fitch in the next ten years.

In the long run, it is hoped that more than 100 stores including A&F and its Hollister will be opened in China.

With more and more international brands entering China, Chinese consumers pay more attention to international classic brands and unique consumption experience.

Such brands expand their international attractiveness and begin to enter the Chinese market to expand their influence in China and even in the Asian market.

For abbedon and Fitch, the Chinese market is very important.

Michael Sken said that with the vigorous development of China's economy, the consumption capacity of China's shopping malls has improved rapidly.

More importantly, the demand for quality of life of Chinese consumers has been further improved.

The attitude is more obvious and has obvious personal style.