Clothing Exports "Quality Reduction, Quality" High-End Orders Favored "Made In China"

At this year's fair, a number of forums are directly titled "Internet +", reaching the same day, and do not include the idea, plan and experience of "electric shock" and "Internet" mentioned in various brands' press conferences. Every participating company has realized and acted on the impact and challenges of the traditional clothing industry in the Internet age. In the past two days, in the two major theme forums of "Internet + new fashion, heart to heart, new opportunities" and "textile and garment industry value chain" in the Internet age, many Internet industry pioneers from outside the industry have opened up a vision for textile and garment enterprises and provided new perspectives and new ideas.

Dangdang CEO Li Guoqing:

Selling clothes with the idea of "Internet plus books"

Li Guoqing is the "big coffee" worthy of the current forum. Set off the "electricity price war" in the "Internet subversion of the traditional entity retail industry" condemnation, Li Guoqing believes that when there is no electricity supplier, the price war is also very fierce, this is the result of competition. The first five years and Ma Yun PK, Dangdang 28% off; second five years and Amazon PK, Dangdang hit 32% off; third five years Liu Qiangdong came again, Dangdang 35% off. After the baptism of price war, the Internet did not crush the publishers. On the contrary, if there is no Dangdang, the Chinese book market is not able to print and sell the roots of 1/3 nowadays. In the past 15 years, e-commerce has been promoting the integration of certain industries and improving the efficiency of retail sales.

After reading APP online, it has solved the problems that have not been solved in the past 15 years. First, they only know how to sell books, do not know whether the customers are reading, that is, they do not master the customers' consumption psychology and habits, and two is the problem of book backlog. "Dangdang study" currently produces 30 million data a day, and how long it takes readers to read books every day, whether they will come back to read after leaving, or even the focus of every reading, can be recorded by software, forming big data, which in turn will guide publishers' printing types and quantity, and even affect pricing.

If the above experience is transplanted to the textile and garment industry, it can help enterprises solve the problem of inventory backlog. "In the past, factories relied on experience to purchase large quantities of products, and the data generated from customer experience can tell you what products are popular and which designs are concerned, and determine the production and pricing of garments." Li Guoqing said.

Zhang Xian, vice president of China Textile Import and Export Chamber of Commerce,

The level of garment manufacturing made in China is very high.

In yesterday's International Summit Forum on the value chain of textile and clothing industry in the Internet age, Zhang Xian pointed out that in 2001 -2007, China's textile and garment industry has entered a stage of rapid development. In recent years, exports increased by 22%. The impact of the international financial crisis since 2008 has slowed the growth of exports, especially since last year, influenced by industrial order transfer and exchange rate fluctuations. Textile and clothing Export volume has shrunk sharply, and is expected to be flat or even down this year. Nevertheless, China's market share in the global textile and apparel industry still ranks first, accounting for 37.1%.

Zhang Xian analyzed that the main reason for the transfer of orders in China's textile and garment industry was the rise in labor costs, and the labor cost of manufacturing industry increased 3 times in 10 years. At the same time, the fluctuation of RMB's exchange rate against the euro and yen also has a huge impact on exports. "But there is a new phenomenon in China's exports. The former processing export is extensive and simple mass production. Now, those demanding advanced and high-end orders still favor the Chinese market." Zhang Xian believes that this shows that the "made in China" level of clothing textiles is very high.

Zhu Weizhong, chairman of China Golden Treasure:

Cross border electricity providers should not rush to the herd and concentrate on developing their own backyard.

"Made in China" has a very high reputation in the global garment and textile industry. But for a long time, its pronoun is "cheap" and "duplicated". How to change the situation with "Internet +"?

In the Internet era, people's consumption patterns have changed. Zhu is the public. At this time, both manufacturers and sellers should conform to this trend and consider from the perspective of consumers. "Brand is wool, consumers are skin". To study consumer psychology is more conducive to brand development.

Zhu Weizhong thinks that it is time for China to make brand. brand It doesn't have to be "tall."

For the cross-border electricity suppliers who are now rushing to the herd, Zhu Weizhong believes that not all enterprises are suitable for cross-border electricity providers. China's domestic market potential is huge, so it is not too late to focus on developing the backyard of its own home and join the international market.