Liaoning Garment Industry Seeks To Pform Small Brand Enterprises Against The Trend.

Internet in Liaoning apparel industry

Small brands are going against the trend.

Yesterday afternoon, "2015 Liaoning clothing Convention" was held at the F Hall of Dalian World Plaza.

Reporters learned from the meeting that in the first half of 2015, the development of clothing industry in Liaoning was hindered by the decline in domestic and international purchasing power and the rising cost, and most indicators declined significantly.

The total output and profit of the province decreased by 17.07% and 33.45% respectively.

The export volume, which accounts for 73% of the clothing production in our province, has declined by 35.13% when the demand for the international market is decreasing.

Liu Yan, vice mayor of Dalian municipal government, attended the conference.

Internet pformation in Liaoning apparel industry

According to the data, the top five cities of Liaoning's clothing industry include the Dalian, Shenyang, Yingkou, Anshan and Huludao, and Dalian accounts for 27.14% of the total. The five cities account for 80% of the total.

Among the 463 Enterprises above Designated Size, Dalian ranked first in 26.83%, with 126 enterprises, second in Shenyang and 77 in garment enterprises.

"Exports in the first half of this year dropped by 35.13%, that is to say, under the environment of reduced market demand, the pressure of our clothing enterprises is very large.

But from market research, we also know that our industry has some new trends. "

Wang Chong, President of Liaoning clothing association, said that, first of all, in the integration of the garment industry and the Internet, our province's garment enterprises and clusters have made many new attempts.

One is the creation of new Internet brands by enterprises, and the realization of multi brand operation under the online and offline businesses.

Second, some traditional enterprises in the pformation process, the Internet as a marketing tool to solve the inventory problem.

Third, a group of young designer brands are very active, which is a major trend.

In addition, the industrial clusters of our province have made some achievements in Internet construction.

For example, the swimsuit industry cluster in Xingcheng launched the first swimsuit cross-border e-commerce platform in October 2014.

Small brands are going against the trend.

"In addition to docking with the Internet, some small brands in the garment industry of our province have achieved a trend of contrarian by virtue of their unique style and clear market positioning.

In addition, many provinces in our province.

Began to focus on design and research and development, and some enterprises began to seek opportunities to cooperate with overseas R & D teams.

In addition, our enterprises are trying to pfer orders to overseas and deploy resources globally, in the case of domestic labor costs.

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Liu Yan, vice mayor of Dalian municipal government, said in his speech that the expansion of international cooperation, the promotion of the Internet and

The three themes of this China Clothing Fair are the integration and innovation platform of textile and garment industry.

With the implementation of a new round of economic revitalization and the implementation of the 2025 national strategy in China, the garment and textile industry of our province has ushered in an important opportunity for accelerating development.

Enterprises should accurately grasp the direction of industrial pformation, and constantly upgrade pformation and upgrading in terms of strengthening scientific and technological innovation, strengthening brand building, promoting the Internet plus clothing and textile marketing mode, and vigorously developing personalized and customized processing.

Dalian's garment industry is also looking forward to further strengthening cooperation with the sister cities in the province. Dalian's clothing and textile public service platform is also very willing to provide services for the garment enterprises in the provinces and cities.

At the meeting, the winners of the "ten garment enterprises", "the ten major clothing brands" and "the ten major clothing brands" of Liaoning province were awarded the 2014/2015 prize.

Dalian Dayang creation Limited by Share Ltd, Dalian Si fan clothing and Accessories Co., Ltd. and other enterprises were awarded the honor.