"One Belt And One Road" Textile And Apparel Opportunities, Internet + New Form To Achieve Pformation And Upgrading

September 19th -22, by the Ministry of Commerce and China

Federation of industries and

2015 China (Dalian) International Co sponsored by the Municipal People's Government

The Textile Expo is held at Dalian World Expo Plaza and Xinghai Convention and Exhibition Center.

At 9 a.m. on September 21st, "

The Summit Forum on textile and clothing opportunities is held on the two floor of Dalian World Expo Plaza. The Forum on "textile and clothing opportunities Summit on the belt and road" is hosted by the China Textile Import and Export Chamber of Commerce and the office of China (Dalian) International Garment and Textile Exposition, and the Dalian garment and Textile Association.

The forum is delivered by the deputy director of the office of the international clothing and Textile Fair of China (Dalian), Li Yunsheng, deputy director of the Dalian economic and Information Committee, and vice chairman of the China Textile Industry Federation marketing department, Lin Yun Feng, vice chairman of the textile industry branch of the China Council for the promotion of international trade. Liu Lihua, chairman of the textile industry branch of the China Council for the promotion of international trade and director of the Department of Commerce of the China Chamber of Commerce of the International Chamber of Commerce, hosted the forum. The forum invited Xu Yingwei, President of Dalian sifan garments and Accessories Co., Ltd., Xu Yingwei, general manager of Dalian leopard import and Export Co., Ltd., Hu Dongmei, general manager of Dalian Dayang group, general manager of the Xim group, and deputy director of the International Trade Office of China Textile Industry Federation.

The "one belt and one way" is a new opening up to the whole country in the process of globalization. It is a new symbol of China's initiative to take part in international cooperation. It is the beginning of China's promotion of globalization at a higher level and wider scope, and is the greatest opportunity and challenge for China's international relations, international cooperation and peaceful coexistence.

How to seize this opportunity and challenge to make China's textile and garment industry evergreen is the core of this forum.

Dalian is a fashionable and beautiful city. It also nurtured many excellent clothing enterprises and many fashion brands. This forum will focus on them and listen to their experience sharing.

Refraction of Chinese traditional fashion culture

As the soul of Si Fan, Zhou Yan, President of Dalian Si Fan garments and Garments Co., Ltd., shared the overall consciousness of Si Fan in 18 years, the whole journey of her mind and the whole development sequence, including the origin of the national brand, the great role played by human assets in the subsequent development, and the development of international extension and walk from Dalian to Beijing to London, the establishment of the Si Fan family, Si Fan's latest exploration, and so on.

We also learn about the interpretation of the traditional Chinese fashion culture and the feminine elegance and elegance reflected by the brand.

Founded in 1997, it is the product of the Dalian clothing festival. From now on, the development course of thinking has been moving towards the whole country from 1998, moving to Beijing in 2008, and entering the international channel in 2011. In 2012, the whole R & D center moved to London, and there were many international cooperation partners with a whole process.

Zhou Yan said that a brand must learn to open up and open up itself and absorb more energy. It can see the world as well as the truth.

Overseas markets to sail

Xu Yingwei, general manager of Dalian leopard import and Export Co., Ltd., said that the construction of overseas factories was driven to the top. In 1999, leopard, who was founded in 1999, worked as an OEM for international famous brands. It was a foundry company of traditional clothing export. The cost of Southeast Asia and the EU's zero tariff and preferential policies for Southeast Asia attracted a large number of domestic foundry companies to build factories. Some other big brands like to take social responsibilities. They like to give benefits to Southeast Asian countries, and to create a market in Southeast Asia.

The reason why leopard chose to invest and build factories in Burma is also from the perspective of state relations.

Xu also gave some concrete suggestions, such as building capital and equipment funds and sufficient wages of workers, including high land prices in Burma, and in short supply. In addition, we must fully respect human rights and public opinion. Localization of talents is a sign of the success of multinational enterprises.

Upgrading through innovation driven pformation

Hu Dongmei, general manager of oceanic group, said at the forum that the recovery in Europe and the United States was weak and the market demand was changed due to the return of the high-end market. Under such circumstances, as the largest export enterprise for 36 years and men's clothing for ten years in the world, Yang now wants to explore the industrial upgrading and pformation from the OEM mode.

First of all, we are going to take a new road to internationalization, which is closely related to China's manufacturing 2025, to create new advantages in garment manufacturing.

The pformation and upgrading of the new form will lead to a new era through innovation driven.

Dalian has an advantage in the new Silk Road and sea route. First, the new strategy of internationalization is to optimize the customer resources, adjust the low and medium order, increase the added value of the products, and then push its own brands and customized services overseas. There are more than 400 shops in Europe through partners, and this year also expanded the Canadian market. In addition, the factory should pform factories with excess capacity.

At the end of the day, Hu Dongmei said that the problem of talent is also something that Dayang pays attention to. The training of practical talents, as a leading enterprise in the industry, has greater responsibilities in this respect.