• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Internet + Help Pformation Of Textile And Garment Industry

    2015/9/22 14:46:00 83

    Costume FairInternet +TextileClothing

    Nowadays Internet + is a very hot word, and everything is competing with it.

    What should be added to the apparel industry "Internet +"?

    Yesterday afternoon, "Internet + clothing"

    Spin

    The forum of new opportunities for the industry is held in Expo square.

    This is the Fourth Forum on the theme of "Internet +" at the current Expo. "Internet +" has obviously become a hot word at the Expo.

    Amazon, Jingdong, Tencent, China ark and other Internet industry pioneers have appeared in various forums to share the development experience of the Internet era.

    Reporters at the fair interview found that in the "Internet +" blue ocean, Dalian clothing and textile enterprises have regarded the "TouchNet" as an important platform for pformation in the traditional garment industry. Some enterprises have begun to think about what Internet plus should be added.

    The ups and downs of an industry

    From "good day" to "recession"

    2006 -2009 is the most brilliant time of Dalian's clothing industry. In those years, a large number of branded brands emerged.

    The clothing and textile industry in Dalian has a profound tradition. In the impression of Kou Xiaoliang, Minister of Information Promotion Department of Dalian clothing association, 2006 -2009 is the most brilliant time for Dalian's clothing industry. "In those years, a large number of loud brands emerged: Fu Ge and Dayang creation."

    Kou Xiaoliang said, at that time, people's main shopping channel is shopping malls, the above brands in the local shopping malls always ranked the top ten sales.

    At that time, more than 70% of the garment enterprises in Dalian made foreign trade exports, of which Japan had more orders.

    "When doing business surveys, some enterprises also pick up orders, do not do well, do not do low prices."

    Kou Xiaoliang said, at that time, it was a typical seller's market, and garment processing enterprises had a very good life.

    With the financial crisis sweeping the globe, the clothing and textile industry is also declining. The shrinking of the Japanese market has a direct impact on the garment processing enterprises in Dalian.

    Meanwhile, due to the rising labor costs in China, some orders have shifted to Southeast Asian markets, and Dalian's garment and textile industry has slowed down.

    Some traditional garment processing enterprises have become confused, and this era is changing rapidly. Where should we go from here?

    At the same time, China's Yangtze River Delta and Pearl River Delta garment and textile manufacturing industry is rising day by day. "Taking Keqiao, Zhejiang as an example, from surface accessories to garment processing and sales, the supply chain of" one-stop "is becoming more and more perfect, and the downstream industry is smoothly butted.

    Kou Xiaoliang said, this also provides a good reference for Dalian's clothing and textile enterprises.

    Development sample of an enterprise

    Labor intensive to personalized customization

    In recent years, the electricity supplier industry has been developing rapidly. For garment processing enterprises in Dalian, this is the worst era and the best era.

    Traditional garment processing enterprises have been upgrading and upgrading with the help of the Internet platform.

    Since 2011, the real estate brand Dalian sang Fu Lan Industrial Co., Ltd. has been planning to build an e-commerce platform.

    At present, San Fu Lan has entered the three party platform and Internet platform of Taobao Tmall mall, Jingdong mall, Dangdang, Amazon, vip.com and so on. The sales of e-commerce network account for 1/4 of the normal sales of enterprises, and the sales revenue of e-commerce has been growing steadily at a rate of 30% per year.

    Dalian Dayang group has extended the tentacles of e-commerce to overseas markets. Hu Dongmei, general manager of Dayang Refco Group Ltd, said that every series of products of Dayang has e-commerce channels for production and marketing to adapt to the development of the Internet era.

    A sample of the enterprises provided by the Dalian clothing association reflects the way to highlight the tight encirclement of the textile and textile enterprises in the tide of "Internet +".

    Fan Shui Ke is a clothing processing enterprise mainly tailored to men's wear in Dalian. Under the current industry background, their factory still maintains a scale of 500 people, which has not been shrunk. This is very rare.

    In Kou Xiaoliang's words, enterprises are the "Internet +" card.

    It is understood that fan has a set of custom clothing system, buyers and sellers at home and abroad through the computer and mobile phones can be placed on the order, on the basis of the basic style, the network order options include fabric, needle, pocket type, shoulder type, collar type, and even whether the opening, waist or several breasted are in the options.

    After the buyer chooses, it can be combined and ordered, and then the system automatically generates templates to pmit to the factory for processing.

    The same concept of "Internet +" is also used for the Dalian menswear brand "Fushan", which will launch the windbreaker and coats online customization business next year.

    On the basis of traditional on-the-spot customization, an online garment customization system will be put online. Customers can input information through the operating system, and order tailored windbreaker and coat.

    Thinking

    Is Internet sales "Internet +"?

    Zhang Xian, vice president of the China Textile Import and Export Chamber of commerce at a forum of China Textile Import and Export Association, said before that China's garment processing export was dominated by extensive and simple mass production. Now, although the export orders of the enterprises have declined, those demanding fine workmanship and high-end orders still favor the Chinese market.

    This is consistent with the current situation of garment processing enterprises in Dalian. Due to the higher level of garment processing in Dalian, and the increasing demand for personalized market, some small batch orders with "trial and error thinking" have springing up. Such orders are "small and fine", which often bring higher profit margins to enterprises.

    The personalized demand of the market has also brought deeper thinking to enterprises. At the fair, Zou Jili, chairman of Dalian sang Fu Lan Industrial Co., Ltd., told reporters that most brands are now taking the road of "brand + Internet", only taking the Internet as a platform to sell products to the Internet, but for enterprises, they should think about what should be added to the Internet plus.

    In Zou Jili's view, the Internet plus brand is a new driving force for innovative thinking. "We must integrate Internet technology with products and make products for Internet characteristics.

    Let the Internet not only serve as a platform, but also become a mode. Enterprises should focus on developing products that are suitable for the Internet.

    Zou Jili said that only by combining online and offline can we better promote the development of brand.

    Measures

    Embrace the Internet footsteps have not stopped.

    In recent years, Dalian's

    Garment industry

    The development of electronic commerce is on the rise.

    The reporter learned from the conference that clothing is the largest sales category in China's e-commerce sales.

    In Dalian, clothing (including underwear) ranks first among all categories.

    In order to promote the development of the garment industry, Dalian's embrace of the "Internet +" footsteps has not stopped.

    The Dalian clothing and textile e-commerce integrated public service platform provides a development environment for e-commerce enterprises; Dalian has also signed a strategic cooperation agreement with Alibaba, and has carried out systematic training for cross-border electricity suppliers; the Dalian clothing association has also helped the small and medium enterprises to find export sales through intelligent technology channels such as mobile terminals through the strength of the association and Jingdong and suning.com. At the Expo, the online platform of China's Ark boat network was jointly established by Dalian government and sim group. This is also the first vertical online platform covering the whole industry chain of garment and textile industry in China. The platform will also promote the strategic pformation of Dalian's clothing and textile industry from "one hammer sale" to "package service". Last year, it was founded.

    Ma Shujun, chairman of the SIM group and founder of China's ark, said that in the Internet age, Dalian's brand clothes only embrace the Internet, integrate resources, and achieve cross-border cooperation.

    link

    Dalian clothing business talent gap of 80%

    Kou Xiaoliang, Minister of Information Promotion Department of Dalian clothing association, told reporters that at present, there is a big gap in Dalian's clothing business talents, especially in terms of operation and maintenance. Roughly estimated, the entire garment industry has a talent gap of over 80%.

    At present, Dalian clothing association and Neusoft Institute of information talk about cooperation, hoping to like it.

    clothing

    The electricity supplier talent attracted to Dalian, so that Dalian's "clothing city" has more fresh blood, thereby enhancing the industry's "Internet +" level.

    • Related reading

    The Opening Ceremony Of The Nonwovens Nonwovens Exhibition Opens At The Same Time.

    Expo News
    |
    2015/9/22 10:46:00
    34

    Alton Sets Up A Modern And International Large Garment Industry Group.

    Expo News
    |
    2015/9/21 9:58:00
    25

    Yu Bao Table Goes Hand In Hand With The Cross Border Marketing Strategy Of Shanghai Art Video Exhibition.

    Expo News
    |
    2015/9/16 9:39:00
    19

    Preparations For The Ningbo International Fashion Festival Are About To Begin.

    Expo News
    |
    2015/9/15 9:56:00
    44

    More Than 140 Chinese Companies Take Part In "China Brand Merchandise Europe Exhibition"

    Expo News
    |
    2015/9/14 18:32:00
    32
    Read the next article

    The General Administration Of Customs Issued A Bulletin No. 58 To Bring About A Policy Shock To The Cross-Border E-Commerce Industry

    On the 9 th of this month, the General Administration of Customs issued a Notice No. 58. In response to the announcement, Yang Xuehai, general manager of the electronic business division, interpreted several key points in the document.

    主站蜘蛛池模板: 久久国产热视频| 久久综合综合久久| 美女脱下裤子让男人捅| 国产精品莉莉欧美自在线线| 丰满年轻的继坶| 欧美人与动另类在线| 免费观看美女裸体网站| 麻豆乱码国产一区二区三区| 在线观看视频免费123| 久久99中文字幕| 榴莲榴莲榴莲榴莲官网| 人妻被按摩师玩弄到潮喷| 色综合天天色综合| 国产精品三级av及在线观看| jizz国产视频| 无限看片在线版免费视频大全| 亚洲国产成人精品女人久久久 | 最近中文字幕在线中文视频| 人妻少妇精品专区性色AV| 自拍偷拍国语对白| 国产毛片久久久久久国产毛片| av毛片免费看| 成人小视频免费在线观看| 久久老子午夜精品无码| 欧美综合自拍亚洲综合图片| 冻千秋的堕落h污文冬妃| 里番acg全彩| 国产真实乱对白精彩久久| 99久久精品免费观看国产| 成人超污免费网站在线看| 久久成人福利视频| 欧美亚洲国产精品久久第一页| 人人公开免费超级碰碰碰视频| 美女把腿扒开让男人桶免费| 国产成人久久精品区一区二区| 48沈阳熟女高潮嗷嗷叫| 天天在线欧美精品免费看| 中国黄色毛片大片| 日本不卡一区二区三区四区| 九色综合九色综合色鬼| 欧美又大粗又爽又黄大片视频黑人|