POOVE's Spring And Summer 2016 "Leading Show" New Conference Ended Successfully, Leading The New Trend Of Youth

September 19th, six days of POOVE 2016 spring and summer "fashion show" new products Release conference The curtain came to a successful conclusion. In this order meeting, more than 2000 business partners in POOVE's various market areas have jointly held a grand ceremony to identify the brand new spring and summer exclusive fashion new products of POOVE. They also witnessed the latest achievements of the three year quality upgrading project, including the overall introduction of the commodity plan, the comfort of shoes, the upgrading of technology, and the in-depth landing of clothing products.

　 Three years quality upgrading project to consolidate core strengths

The core of brand is product. The price performance of products is the focus of consumers' attention. The competition of products is the most important battlefield in the future market and industry competition. In order to continuously consolidate and enhance the core competitiveness of the brand, in recent years, POOVE has actively sought a breakthrough in product upgrading and optimization. Under the leadership of President CEO Chen Jinbo, POOVE has fully implemented the "three year quality upgrading project", in-depth research and development, upgrading product technology and production process. In 2016, new products, adhering to the product concept of "exquisite development, meticulous production, quality procurement and meticulous production", POOVE is actively implementing the "intelligence" upgrading of the exclusive products of young people, leading youngsters. Fashion trend 。

In order to better adapt to the new trend of consumption in the new era, make product development fully fit the market demand, and create a professional and scientific commodity management system, POOVE fully introduces commodity planning, striving to promote product upgrading, and at the same time, marketing promotion is more targeted, and can sell products accurately to consumers, enhance brand reputation and loyalty.

　 Bo Hui 2016 spring and summer "new year show" new product launches

(photo) September 14th -9 19, POOVE 2016 spring and summer "fashion show" new conference held ceremoniously

With the support of commodity planning, POOVE has also set up two technical tackling teams, namely, the technology innovation group and the shoe function research and development group, starting from the consumption demand, keeping up with the latest international fashion trends and cutting-edge technologies, and upgrading the technology and comfort of all the exclusive shoes products for teenagers. Let POOVE's exclusive shoes for young people truly "both inside and outside", whether it is the fashionable appearance, or the inner technology and the comfortable experience of wearing, is all in line with the international top brand.

At the same time, in order to adapt to the market trend from single product consumption to combined consumption and diversified consumption, POOVE is also actively promoting the further implementation of clothing Commodity serialization. At this conference, POOVE formally introduced the serial ordering mode to make the product structure more reasonable and enable the product style to be more clearly displayed at the terminal, thereby enhancing the terminal shopping experience of consumers.

　　 Full introduction commodity Planning to help terminal development

Strong product strength needs more powerful marketing services. In order to comprehensively enhance the terminal operation level of business partners, fully grasp the knowledge of commodity planning, enhance the terminal marketing service output and consolidate the terminal competitiveness, POOVE successfully launched a series of training sessions on commodity planning and retail knowledge in the spring and summer new product Conference held in 2016.

(map) fully import commodity planning, promote product upgrading, and help terminal development.

In the fierce competition in the industry, a systematic commodity management system can make products more responsive to the market, thereby enhancing the core competitiveness of the brand. POOVE's merchandise planning training held during the conference has systematically promoted the knowledge of commodity planning for all the business partners, helped the terminal to have a clearer grasp of the new season commodity selling points, thus promoting the terminal's ability to make full use of the commodity planning in its operation. At the same time, it has standardized the collection of terminal commodity data, promoted the positive interaction between the business sector and the terminals, and provided more powerful data support for business enterprises, so that POOVE's product development is better than the market demand.

Business school teachers speak to their career partners.

(photo) the business school teachers tell professional partners about professional retail knowledge of scientific ordering and stocking, and build a professional and scientific commodity management system.

In the terminal teaching project that lasted for three years, POOVE also focused its attention on commodity management and scientific ordering. During the order meeting, we carried out a summary report on the five main areas of the terminal teaching this year, and also carried out scientific guidance on commodity management such as stocking, ordering, display and layout for our business partners.

The steady and healthy development in the past 28 years, besides the strong core competitiveness of the product, is also benefited from POOVE's strategic thinking of "sticking to stability". The successful conclusion of the conference will not only enhance the confidence of the partners in the POOVE brand, but also urge the products and terminals to further consolidate and upgrade. I believe that in the future development path, POOVE will set sail with a more firm step towards a new round of brand journey.