Core Business Strategy Of High-End Men'S Wear Franchised Stores
Perhaps it is very necessary for operators to have strong management skills to run high-end men's wear franchises. However, as long as the operators of high-end men's franchisees can continuously accumulate experience in the operation of high-end men's franchises, they can learn the management skills of high-end men's franchised stores diligently, so they will be much more relaxed in the way of high-end men's wear franchised stores.
If you want to succeed, you must have an inseparable connection with the efforts of the high-end men's franchisees.
It is indeed a good choice to run high-end men's clothing stores, but at the same time, running a high-end men's clothing store does not mean that it can rely solely on the support of headquarters and branding, and thus succeeds easily.
Therefore, it is very important to master the skills and methods of managing high-end men's clothing stores.
First, provide solutions.
Act as
Couture
The main reason is that the quality of clothing sold is not enough.
You need to hire salesmen who know how to help customers find fit and decent clothes, hire professional tailors to wait at any time, provide delivery services to customers, and be willing to accept special orders.
Second, truly respect customers.
Most clothing stores call for respect for customers' slogans, but there are few clothing stores that really do.
Excellent clothing stores will respect this basic.
Idea
Translated into a series of specific operations around people, policies and environment.
Third, and
customer
Build emotional connections.
Excellent clothing stores try to establish a sense of proximity, love and trust with customers.
For example, Journeys chain store tries to create a cultural atmosphere that is consistent with the characteristics of teenagers.
Fourth, make a fair and reasonable price, not the lowest price.
Excellent clothing stores know that value is equal to the all-round experience of customers.
They implement the principle of fair pricing and carry out sales promotion without increasing the price when demand suddenly increases, and provide protection for the products sold.
Therefore, the above high-end men's clothing store's operation, as the clothing market investors you must understand.
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